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April 20, 2015April 29, 2015

Traditional Medium of Advertising- The Perfect Solution to Businesses in India

Traditional mediums of advertising are the strongest mediums of advertising.It can be also called as a “Mass” medium due to its reach and vastness of the general audience.The major traditional mediums of advertising are Radio and Newspapers.The penetration levels of these mediums are quite prominent.The beauty of traditional medium of advertising is that they provide language diversity,an enormous target audience and a large list of advertising categories for businesses to decide on.

India is a booming economy.More and more brands are entering our market,which in turn has given rise to the need for advertising.India has a diverse culture and is a country of many languages.Traditional mediums of advertising not only helps businesses to connect with the audience it also helps them cater to their needs.Through newspapers,business houses of every size and type can properly strategize and place their ads in the form of various campaigns.with the help of regional newspapers businesses can very easily target the rural segment since the distribution of regional dailies takes place locally and it generates a significant audience base.Regional papers have a good readership base so the placing of ads in such newspapers needs to be people specific.The business house should know what their target audience is.Smaller companies need to establish their brand first in order to expand later,so newspapers give them the perfect opportunity to strategize and execute their plan.Newspapers provide visual and textual information to their targeted consumers and it has tremendous recall value.Now coming to the other form of advertising which is Radio.The radio transistors have been around for quite sometime.It was a major form of entertainment device for many decades due to its capability to produce information and entertainment in an audible form.

Technological advancements have made it available in cellphones now which has further gone and increased the target market twofold.Radio advertisements allow advertisers to work with creatives and condense the content to fit into a time limit of 20 seconds.This not only provides a challenge to the creative team in an agency but it also makes the advertisement more direct and to the point.The full 20 seconds will only contain information regarding the product and no unnecessary stuff.The business house can use the radio station time slots to recognize and allott a definite time period when the ads will get broadcast.A well written script together with a great voiceover and a popular radio station creates a fantastic mix which can enthrall the audience easily.Business houses can take help of agencies which provides them assistance in preparing effective campaigns.One such agency is releaseMyAd.Its an online advertising agency which provides discounted and economic rates for Radio and Newspaper advertising in India.It even assists companies through its excellent staff for media planning,Creative development,Consulting.Businesses in India want cost effective yet quality work,and they certainly are the best.

Newspapers and Radio advertising are powerful mediums which make sure the advertisement is seen or heard by their targeted audience.The potential of these mediums is massive,business firms can tap the desired markets at low costs as compared to the audio visual medium.For an enterprise to boom it requires as much exposure as it can,Radio and Newspaper advertising do possess the traits to make any business recognisable.Traditional medium of advertising is definitely and always will be the perfect solution for businesses in India.

April 20, 2015September 22, 2016

Newspaper Advertising vs Radio Advertising- which is feasible?

The goal of advertising is to boost sales of products and services through persuasive communication that influences human behavior.Traditional means of advertising caters to the mass audiences with its direct approach through mass media.The two most capable mass mediums are Newspapers and Radio.

Being the mediums with the widest reach and following,it’s sometimes difficult for advertisers to choose.However, if we have a detailed look it can be helpful in deciding which medium is better.

Newspaper advertising: Also known as print media, it has these pros and cons;

Pros:

Newspapers are an essential item in every household.It provides news,entertainment,information.Therefore it’s a very effective medium for advertising.
Newspapers have a very wide and extensive reach, specially because they are available in various regional languages and not just in English.This expands the audience base exponentially,thus giving advertisers a chance to showcase their product.
Newspapers are faster and more direct in their appeal to the reader.An early morning daily can provide major impact as people’s minds are fresher as compared to the later part of the day.
If newspapers are stocked,it’s easier to revisit certain details and information even if it’s few months old.It’s good for frequent exposure.
Printing an ad in a newspaper is much cheaper than placing ads in other mediums.
A message read through newspapers stays more in the minds as visual images and information are more efficient in creating the recall factor than audio messages.
Newspapers have a wider coverage for advertisements.The categories for advertisements in newspapers is very vast.
The possibilities of keeping a cut out of an important message or advertisement are very real.
Numbers,E-mail id, and certain information are easier to keep the record of through newspapers.

Cons:

The readership among the audience is very limited as it caters to a certain age group.
Advertising space may be expensive in few newspapers.
The newspapers after being read can be discarded by the reader.

Radio Advertising: The audio medium of advertising,its pros and cons are;

Pros:

Has the capability to target a specific set of listeners at a specific time,for example, teenagers at night,old people during the afternoon,and its own prime time slots.
For small business houses, it is a perfect platform to launch their ads in a cost effective way.
Radio has an advantage of listeners irrespective of their age,newspapers require the reader to be old enough to read and understand.
Radio ads can sharply focus on the advertisement as a time limit of 20 seconds can compact and make the ad more direct with no useless information.
Radio advertisements if well written and voiced and with the added music can imprint itself in the listener’s mind very efficiently.
Audio advertisements give advertisers liberty to create any kind of creatives which will entertain the listener.Nobody wants to listen to dull ads.

Cons:

Prime time is the best time slot in radio advertising,but it’s expensive too.
The tendency of people to switch stations during ads make it a risky bet as the advertisement can be missed altogether.
The listener might feel mislead as they can only hear about the product.

As we can see from the above-discussed points, advertising in both Radio and Newspaper has its own pros and cons.It depends solely on the advertiser which medium they choose to promote their brand.They can even seek assistance from releaseMyAd which specializes in online Newspapers and Radio advertising.

April 28, 2014March 28, 2019

Power of Radio Advertising helps Businesses to create a Market Niche in the most fascinating way.

There are many brands that are resorting to marketing through radio to reach out to potential customers and clients. It is one of the most popular mode of entertainment in the past decades and has shown considerable upliftment in listenership base in the recent times, more and more people cling to radio during their leisure hours. This strong was leveraged by the help of upcoming and the best ad agencies, which assists businesses message be heard by maximum people, both locally and nationally, who like listening to the radio throughout the day. It is one of the most cost effective modes to advertise the brand name of the company.Here are some of the major strengths of radio advertising which makes it an unavoidable tool in media planners list today:

1. Radio offers efficient targeting

Radio targets listeners efficiently because different stations attract different listenership base – Radio Mirchi attracts the elite class,Radio City attracts the youth mass etc. This allows advertisers/brands to talk selectively to their target groups they are most interested in. Radio’s regional based programming structure , assists brands to focus their activity very efficiently in key markets.

2. Radio follows its Listeners

Most radio listeners are engaged in some activity, and so advertisers can reach listeners at key “touchpoints” during the day – when they are on their way to college, at work, driving, hanging out with friends and so on.Advertising in an entertainment platform,which is knitted to audience day to day to activity is likely to be more effective.

3. Radio reaches out in an ad avoidance world

Radio Commercials has the lowest level of advertising avoidance. People hardly switch stations and are therefore available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertisers who want to reach out to new customers, or to tell existing customers something they didn’t know.It allows advertisers to reach out to new customers and intiate required message to the audience.

4. Radio has a “multiplier effect” on other media

Radio multiplies the effect of TV, Cinema, Outdoor and Newspaper Advertising. Radio’s multiplier effect seems to originate in the fact that it is an audio-only medium, and therefore stimulates a different part of the brain.It helps barnds to capture “top of mind” awareness of the potential customers.

5. Radio creates a large “share of mind” for a brand

Radio generates ubiquity,urgency and curiousness in the audience to know a product which they haven’t seen.Radio ads are usually played frequently, they have a picturesque effect in the minds of the listeners and also grabs a significant portion of listeners time (on average 12 hours per week). A brand which is big in radio can create a grasp a large share of mind for itself.

6. Radio drives direct response, especially online

Radio is known to be a strong “call-to-action” medium, and this is even more true in a world where consumers instantly access brands via the medium of internet. The Online Multiplier study found that radio can drive brand browsing (direct to a brand’s website or searching for a specific brand in a search engine) by over 52%.So radio advertising can work wonders for advertisers even in the digital age.

7. Radio stands to be “a friend”

Listeners use radio for emotional reasons – to boost up their spirits, to drive away negative thoughts, to stop themselves from feeling bored in a car or while doing day to day chores. This leads to resort to radio as a kind of friend, and this is a valuable context for an advertiser to appear in.Advertisers leverage the intimate relation between the listeners and the medium to seek their audience attention.

BE ENTERTAINING,BE HEARD AND GET RESULTS INSTANTLY:The majority of people are listening to radio on their own will and they have their own personal experience. Radio Ads actively cultivates a personal relationship so that listeners feel they are being spoke to on a one-to-one basis. This makes for a more powerful advertising opportunity as when, for example, a radio presenter talks about “our friends at Company X”, the listener is hearing about a friend of a friend – and this has a strong effect on bringing a brand closer.Advertise in Radio through ReleaseMyAd and catalyse your business growth.

You can grab the power of radio advertising and initiate your business objectives through it by reaching an impressive listenership base at a reasonable cost via releaseMyAd.You can advertise in 24 brands across 86 cities with the best media plans,ad creatives and full fledged expert assistance.You can contact us on 09830688443. You can also forward your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.

Go ahead and book your FM Advertisement in preferred regional languages at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.

July 19, 2013April 24, 2014

How to Ensure Productive Sale of Your Radio Ads?

If you think your job has ended after making radio your medium of advertisement, you are absolutely wrong. In fact, this is where your job begins. Just choosing a media for advertising your products and services is not enough. You have lot more things to arrange to sell your radio advert. Of course selling radio ads is easier as it is targeted and possesses extended reach. However, in spite of so many benefits; radio sometimes seems to be working slow.

This happens mainly because of the lack of knowledge of the advertisers. Placing the ads at right place and at the right time is very important. If this is not taken due care of, radio advertisements fail to create impact even if they are targeted and have wider reach. To make sure of selling radio ads effectively, following points are strictly required to be taken into consideration:

Understand Time Slots
Once you identify your target audience, you should find out the most effective time of the day to run your ad on radios. Placing your radio ad anywhere at any time is risky. Such campaign is likely to be a failure. Understanding time slots while selling radio ads is one of the most important things to be considered. If your product targets housewives, choosing the afternoon time will be the best, while breakfast will be the right time to reach adults.

Know your Audience
Different radio stations have different types of listeners. Survey properly and find out the stations that your target audiences listen to. In order to make sure your research is fruitful, it is important that you are able to define your target audience. Once you know whom to target, it will be easier for you to choose an appropriate radio station and a proper programme during which your ad should be aired on.

Sponsorship
The best way of selling radio ads is through sponsorships. If any brand name is followed by your product name, it automatically gets attention. If your advert is aired on a renowned radio station, it is itself an accomplishment. However, if a brand name is used to sponsor the products and services being advertised, it is an icing on the cake. This is one of the most effective promotions for any product or service being launched in the market.

Mention Ad Specifics
Specify the good points about your products properly and finalize proper placement of the radio ad. The advertising agency knows how to assist you and hence you can also take help from the agency professionals. In case, the product ad is not placed properly, selling radio ads effectively will be quite difficult.

Thus, being an advertiser, you must ensure knowing all the above-mentioned facts to get productive returns on whatever investment you make.

July 17, 2013April 24, 2014

What to Consider While Writing a Radio Ad Copy

The information you gather and the script that you prepare based on that are two very different things. In case of the former, the details are raw, but in the latter case, everything is organised and scripted properly. Just using words is not enough to express things, it is important to have a properly arranged copy to impress people. An advertisement copy, no matter for which media it may be, should have an organised format to throw an appealing impact on the public.

Advertising with other medium include visual clips in the form of pictures or videos, but in case of radios, it is only the voice that reaches people. Thus, while writing a radio ad copy, one should make the script simple and keep it brief. The word limit and duration of ad should go only to the limit that the listeners could easily remember and recall.

Using long advertisements on Radios are likely to lead customers towards confusion and distraction. If you think longer radio ads can get you better results, you are mistaken. In fact, the result can be totally opposite. Thus, for your convenience, here are some guidelines that have been provided to assist you to make an eye-catching radio ad copy:

There are advertisers who start giving details about their inventory in their radio adverts. Avoid doing so. If you give the list of products and services on air, no listener could remember anything.
Keep your advert simple and brief. Make your radio ad copy to-the-point. Note that a short message is easy to remember. An ad on radio spanning 15 seconds or 30 seconds is enough. Utilize the time and mention your stronger points. Within those seconds, convey the things that you have and your competitors don’t. See how effective your radio adverts would be. There are rare cases where advertisers choose to go for 60 seconds ads.
Not only appropriate words make a good radio ad copy, but you need a suitable voice for the same. If you are not able to introduce audio by the best voice talent, all your efforts would be worthless.
To get utmost attention from the audiences, try being as creative as possible. This will not only ensure enhanced awareness of your products and services, but will also make sure your prospects could recognize and recall the ads easily.
Covey your phone number or website address on which the listeners, who are likely to become your prospects could reach you.

Follow the editorial ethics and prepare a radio ad copy and see how effective it proves to be for your business. You can also take help from the radio advertising agencies who are always there to help you with various offers and ad packages.