radio ads in Mumbai |

May 12, 2015November 13, 2015

Radio Advertising in Mumbai Made Easy through releaseMyAd

Don’t we all remember and adore the Akashvani tune which gave us our first encounter to the medium called Radio. Since then it has etched on to our minds and makes us relive the fond memories of our tryst with the radio.

Of late the radio has evolved immaculately. The days of AM (Amplitude Modulation) are numbered with the usher of the more commercial FM (Frequency Modulation) format. This has given rise to commercial radio due to its suitability towards advertisements. Listeners now have a huge variety of FM stations to choose from thus increasing the variety of music. From Yo Yo Honey Singh’s chartbusters to the soft and melodious tunes of Kishore and Rafi, the listener is flooded with a choice of music. This provides the advertisers a window of opportunity to properly segment and target their audience.

Mumbai is the entertainment capital of India. It is the home for the glitz and glamour world of Bollywood, and is also popularly known as the “City of Dreams”. It is the most populated city in India. Therefore it presents a wonderful opportunity for advertisers to target a gigantic percentage of people simultaneously. Radio being accessible anywhere easily, thanks to cell phones, makes radio on-the-go possible. The number of cheaper smartphones and portability factor has made it such a wonderful medium for advertising. Radio advertising in Mumbai is made easy via releaseMyAd. It is an online platform with a host of features and covers all the leading radio stations with relative ease. Below is a list of the leading FM stations in Mumbai covered by releaseMyAd:

BIG (92.7) FM
Radio City 91.1 FM
Red (93.5) FM
Radio Mirchi (98.3) FM
FEVER FM 104
AIR FM Gold
AIR FM Rainbow
AIR Vividh Bharti
Prasar Bharti- All India Radio

The main source of revenue of FM stations is through advertising. An estimated audience of 106 million listeners makes it a huge market to launch various campaigns or provide informative content. Booking radio ads in Mumbai is very simple and cost effective through releaseMyAd. Creation of jingles for the campaign through our partner Jingles India helps in giving the campaign a magical touch. And if the ad is booked 3 days in advance the campaign can go LIVE instantly.

Looking at the way Radio is being extensively used nowadays, the future seems to be bright. Being an effective medium for communication and advertising it is opening massive avenues for potential advertisers. For further queries on radio advertising in Mumbai mail us on book+mumbai@releasemyad.com or please call 09830629298.

April 4, 2015March 28, 2019

APPEALING AUDIOS THROUGH RADIO AD AGENCIES

The Radio Advertising Agencies has helped marketers and ad agency partners use the assets of radio so as to create and manage successful ad campaigns. Communicating your goals and challenges, our team of radio experts will show you how to make radio advertising work. We’ve helped national brands and direct marketers boost sales and drive web traffic through powerful brand-building and direct response radio advertising campaigns. We’ve created and placed radio promotions to help clients integrate their brand message, seamlessly, into radio programming. The agency is better known as releaseMyAd which is the best radio advertising agency in the top cities of India namely, Mumbai, Delhi, Bangalore, Hyderabad and Ahmedabad customers with a significant variability of options.

Mumbai also known as Bombay is the capital city of the Indian state of Maharashtra. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures. Big FM, AIR Vividh Bharati, AIR FM Rainbow, etc. are the top most radio stations.
Delhi officially the National Capital Territory of Delhi is the capital territory ofIndia. Through most of its history, Delhi has served as a capital of various kingdoms and empires. It has been captured, ransacked and rebuilt several times, particularly during the medieval period, and modern Delhi is a cluster of a number of cities spread across the metropolitan region. Radio Mirchi FM, AIR Vividh Bharati, AIR FM Rainbow, etc. are the top most radio stations.
Bangalore, officially known as Bengaluru, is the capital of the South Indian state of Karnataka. Bengaluru is known as the “Silicon Valley of India” because of its role as the nation’s leading information technology (IT) exporter. Radio Mirchi FM, AIR Vividh Bharati, AIR FM Rainbow, etc. are the top most radio stations.
Hyderabad, is the capital of the southern Indian state of Telangana, it was historically known as a pearl and diamond trading centre, and it continues to be known as the City of Pearls. Radio City FM, Red FM, Radio Mirchi FM, etc. are the top most radio stations.
Ahmedabad, is the largest city and former capital of the western Indian state of Gujarat. Ahmedabad has emerged as an important economic and industrial hub in India. Radio Mirchi (98.3) FM, Red FM, My FM etc. are the top most radio stations.

“Many a small thing has been made large by the right kind of advertising.”

releaseMyAd offers an online platform for convenient booking and production of your radio ads. We understand your marketing objectives, challenges and customers to provide solutions that deliver manifold positive results. We develop a radio campaigning strategy complimenting your business & gathering appropriate attention from the right listeners or better called as the “target audience”.

I am Nisha Kuriakose, an intern at releaseMyAd and craves to know more each day because as it is rightly said “the journey of a thousand miles with a single step”.

If you have any questions or doubts, do not hesitate to give us a ring on 09830688443, or mail us your queries at enquiry@releasemyad.com.

January 2, 2014March 11, 2016

How to Choose the Best Advertising Medium for an effective Ad Campaign in Mumbai?

Whenever you intend to advertise in a specific city or have a specific target audience in mind, what is of utmost importance is to understand the audience of that city. Different cities have different people possessing different mindsets and the same things may not appeal to them alike. Mumbai is one of the most popular metropolitan cities known for being home to the best advertising ideas and the people who invent them. Your target audience can vary based on age group, literacy and gender and that’s what sets each city apart from another.

Mumbai along with its metropolitan area has a population of around 1.8 crores of which 53.73% are males while 46.27% are females. In spite of this disparity in the percentage of males and females, the ratio between the two gives a different picture, since there are around 926 females of 1000 males. These numbers include all the different regions that fall under the metropolitan conglomerate of Mumbai, which include Thane, Kalyan, Dombivali, Navi Mumbai, Mira, Bhayander etc. The figures provide an insightful view into the type of audience you may intend to target in Mumbai. Also it helps you understand the audience much better as a considerable amount of expenditure is controlled by the urban women in all metropolises, be it retail, groceries or even big brands. The average literacy rate of Mumbai and its surrounding areas is almost 90.78% which includes 93.85% of males and 87.19% of females.

Why Us

A brisk Google search shows that there are more than 5000 advertising agencies in Mumbai which services, big, medium as well as small enterprises. Different agencies excel in different fields and mediums of advertising such as Newspapers, OOH, Radio, Online, and Social Media. But there are very few advertising agencies who have tie ups with national as well as regional media houses. ReleaseMyAd in Mumbai maintains excellent relationships with Newspaper Publications, Radio Stations and is among the first Premier SMB partners of Google in India.

We cater to major clients like the B.K Birla Group of Companies as well as enterprises with all kinds of budget with utmost diligence and care. We put in as much efforts in handling budget clients as we do for big budget clients. This is the main reason we have put across an integrated digital platform to help you pick and choose the advertising services and mediums that you intend to advertise in. ReleaseMyAd offers different services across different platforms which start with Media Planning, Media Buying and end with Creative Development. We also analyse and track your ad campaign on your behalf to help cover up the loopholes, resolve issues and perform better.

You can also choose to opt for the help of Our Advertising Experts in order to understand your audience, plan, implement and evaluate your ad campaign effectively.

Factors that Ascertain your Media Platform

You need to understand the demographics of a city before implementing any ad campaign there for the only and main reason of knowing your audience better and more closely. For example, the literacy rate of a city helps you understand that what percentage and part of the city is capable of understanding print ads or ads in languages apart from their mother tongue. This in turn helps you choose your advertising medium for your own brand promotion. It also helps you understand the areas you should concentrate on pruning and what areas are already perfect enough to appeal to your target audience.

Even understanding the different regions of a city is essential for running a successful ad campaign since various parts of a metropolitan city has people with different kinds of mentality. Often different communities reside in specific parts of one city. For instance, Dadar is one of the most popular Parsi colonies of Mumbai and the Malwani Colony, in Malad has the highest population of Muslims. Acquiring such details about the city where you intend to advertise helps you create the layout of your advertising campaign more elaborately.

Among all other factors, the most important of all is that money is not a constraint for the audience of Mumbai. In spite of having the largest slum of Asia, Mumbai is the most expensive cities of India and yet it has the largest purchasing power in the country. It is the economic capital of India

Popular Media Platforms for Advertising in Mumbai

Choosing a Media vehicle for any city is an essential part of your ad campaign since it ensures where all you’ll be able to reach and what audience you wish should take notice of you. A massive part of an advertiser’s entire budget is spent on paying the media platform, which is why small and medium enterprises should be most carefully while choosing their budget. You can choose to experiment across more economical but growing media vehicles, but at the end you must ensure that wherever you are investing, it is worth it. The right media mix can ensure maximum relevant responses for your brand.

Newspapers are a popular medium of advertising in a city like Mumbai. Along with broadsheets like Times of India which has a readership of 24.73 lakh in Mumbai, tabloids such as Mid-Day and Mumbai Mirror with a readership of 13.7 lakh & 14.78 lakh respectively in Mumbai alone are the best options for Newspaper Advertising.

Apart from these, there are many Marathi (regional) newspapers which are highly beneficial when it comes to print advertising in Mumbai. The top 3 regional newspapers in Mumbai based on their readership are Maharashtra Times (17.8 lakh readers) and Lokmat (14.5 lakh readers).

Mumbai-the city that never sleeps, is all game for Online Advertising, especially through the social media platforms such as Facebook. This city is at the top of all 5 metropolitan cities which prefers to shop online. Making yourself present online will only add to your name and business growth. People have a really hectic lifestyle in Mumbai as it is full of opportunities and requires 100% involvement and output from the working population which in turn leads to time crunches. This is one of the main reasons why the people of this city prefer to shop online. Also Google searches are extremely common and have become a necessity in the city and showing up in their searches with the help of Google Adwords is the best you can do to promote yourself online.

The next best medium for brand promotion is Radio Advertising in the economic capital of India. The top 3 FM stations of the city, in order of their popularity are Radio City-91.1 with an average listenership of 3.24 lakhs, Radio Mirchi-98.3 FM with an average listenership of 2.83 lakhs and Big FM-92.7 FM having an average listenership of 2.23 lakhs.

You can either choose a single media platform as per your requirement or simply mix and match the mediums to reach out to your audience. For more details or any query on advertising through newspapers, email us at book@releasemyad.com. To advertise through Radio, email enquiry@releasemyad.com and for online advertising, contact saptarsi@releasemyad.com. You can also call us on 09830629298 for any query related to advertising.