Radio ads in Hyderabad |

December 7, 2015March 28, 2019

Peppertap knocks with newspaper and radio ads to deliver home essentials at your doorstep

Peppertap’s Profile

Peppertap is your new-age home-essentials shopping destination. It is a new concept that has changed the way people buy groceries and other. Headquartered in Gurgaon, Peppertap began its journey as an online portal that delivered groceries at your doorstep. Within a year, the company expanded to serve metros and other Tier I & Tier II cities like Agra and Meerut too. Peppertap supplies fruits, vegetables, staples, spices, detergents, floor cleaners, edible oils, beverages, frozen foods etc. In short, a few taps with Peppertap can save you the weekly trip to the supermarket.

Need for Advertising

Peppertap was a new concept when it launched in Gurgaon. The company found itself growing and expanding within a few months. In 2015, it went ahead with a nationwide launch. Peppertap needed to scream its existence. Thus, the need for advertising rose. The company wanted to go all guns blazing on the customer’s’ senses. They aimed to make their presence known on all platforms.

The Agency Peppertap Chose

Peppertap being a young venture was looking for a partner which was young and would understand its needs. They wanted an agency that would stick to their budget plan and ensure a high return on investments. Peppertap soon came across releaseMyAd, the favourite online ad portal of start-ups. Their philosophies clicked. And with releaseMyAd on board Peppertap took the nation with a storm.

The Target for Us

Peppertap wanted brand recognition. They were looking to increase their site visits too. Peppertap had launched in several cities where it was looking towards growing its business.

What we did

Our first task was to define the target groups. We concluded after thorough research that the tech-savvy affluent or upper-middle class people between the ages of 20-50 would suit our purpose. The paucity of time in these metros and Tier I & II cities will enable Peppertap to tap the confidence and loyalty of its customers. With assured delivery at your doorstep within 2 hours and minimal delivery charges, Peppertap soon expected to become a leader in the markets of Delhi, Mumbai, Chandigarh, Pune, Hyderabad, Bangalore, Chennai, Ahmedabad and Jaipur. We knew, initially Peppertap would only appeal to the affluent sections of the society but with time and its aspirational value, it was sure to have a trickle-down effect.

The Media Plan

As we aimed to reach a huge mass of people and increase brand recognition for the company we decided to bombard the target audiences. We took up newspaper ads in leading newspapers of the city along with radio ads, playing throughout the day. Our plan was to simultaneous launch both the campaigns.

The newspaper ads would appear only on weekends as Jacket Front Ads or Jacket Front and Back Ads on the main newspaper. This would continue over a period of 3 months, beginning in July it would run till the first week of October. As we were targeting the bulk of the population in these cities, we went for the Times of India. Keeping the diverse target audience in mind we also advertised in Hyderabad’s Deccan Chronicle, Delhi’s Hindustan Times, Pune’s Sakal and Chennai’s The Hindu too. This ensured the full page display ad was available to most in the aforementioned cities.

The radio ads, on the other hand, would play only in Delhi, Pune, Hyderabad and Bangalore. Top radio stations like Big FM, Radio Mirchi, Radio City, etc. were used for the purpose.

For Delhi, Big FM, Fever, Radio City, Oye! Radio One & Red FM was used.
In Hyderabad, we partnered with Big FM, Radio City, Radio Mirchi & Red FM to spread the word about Peppertap.
Pune heard the radio ads on Radio City, Radio Mirchi and Radio One.
In Bangalore, the ads were heard on Big FM, Fever, Radio Mirchi, Radio One and Radio Indigo.

The Commercials

Our radio ad consisted of a 20sec commercial that brought out the advantages of shopping home-requirements through Peppertap. This ad was played throughout the day on the radio stations of Pune, Delhi and Hyderabad for the month of July. The Bangalore radio campaign was conducted in August while the newspapers carried a full page display ad ensuring no one misses the Peppertap ads.

Results after the Ad Campaign

The Peppertap Ad campaign remains one of our most successful ventures. The ad campaign not only established Peppertap as the best online grocery store but amplified its earnings too. Sales at all the cities took off once the ad campaign began. Here is an overview,

In Delhi-NCR, Peppertap found 24% more consumers.
Sales in Hyderabad picked up 43%.
In Pune, sales caught momentum and reached an all-time high of 15%.
Sales in Bangalore caught up with Delhi-NCR sales of Peppertap.
In Chennai, Ahmedabad, Chandigarh and Jaipur, advertising reaped benefits too. Peppertap reported increased sales by 21%, 33%, 38% and 18% respectively.
But it was the City of Dreams, Mumbai which made our dreams come true. In Mumbai, site visits increased by a massive margin of 65% and sales reached a new height of 48%.

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

May 12, 2015November 12, 2015

Radio Advertising Bookings in Hyderabad via releaseMyAd

Radio broadcasting in India began during the time of British India in 1923. The first indigenous radio station, All India Radio (AIR) was established in 1936 and has ever since impacted the radio industry in India immensely. Till 1990 the Indian economy was a closed affair and no private entity was allowed to enter the market. Akashvani has been catering to the general public since many years. In time, the radio industry has boomed making way for more private entities. By the end of 2010, a whopping 245 active radio stations have come up in India.

The metro cities and urban crowd is also responsible for the growing popularity of radio. This has brought upon us the need for radio advertising. Hyderabad, the state capital of Telangana famous for its exquisite delicacies and rich culture can be considered as a huge potential market for radio advertising. With an urban population of 7.7 million, it is the fourth most populous city in India. Growing markets are potential goldmines for advertisers. With the increased growth in the number of listeners, Hyderabad sure does show potential. But how do businesses go about advertising in the radio? The answer lies in releaseMyAd. Radio advertising in Hyderabad is a possibility all because of releaseMyAd. It provides essential services of building relevant content and provides jingles for the campaign courtesy their partner Jingles India. Since they have a hold of mostly all the leading FM stations of Hyderabad, it makes the possibility of missing out on the content even lesser. The list of the leading FM stations covered by releaseMyAd is as follows:

Radio Mirchi (98.3) FM
Red (93.5) FM
Big (92.7) FM
Radio City 91.1 FM
AIR FM Rainbow
AIR Vividh Bharti
Prasar Bharti- All India Radio

Booking radio ads in Hyderabad has never been so easy. With few easy steps you can book your ad and that too at very nominal rates. The advertisements are launched in the top FM stations therefore ensuring that your message is delivered. You can book your ad 3 days in advance and get LIVE instantly.

Radio advertising has a huge potential market for advertisers to tap in. This traditional means of advertising has a massive reach and its lower rates ensure that the campaign is done effectively. releaseMyAd with its services helps businesses approach their target audience more efficiently. For further assistance on booking a radio advertisement please mail us on book+Hyderabad@releasemyad.com or call us at 09830629298.

April 4, 2015March 28, 2019

APPEALING AUDIOS THROUGH RADIO AD AGENCIES

The Radio Advertising Agencies has helped marketers and ad agency partners use the assets of radio so as to create and manage successful ad campaigns. Communicating your goals and challenges, our team of radio experts will show you how to make radio advertising work. We’ve helped national brands and direct marketers boost sales and drive web traffic through powerful brand-building and direct response radio advertising campaigns. We’ve created and placed radio promotions to help clients integrate their brand message, seamlessly, into radio programming. The agency is better known as releaseMyAd which is the best radio advertising agency in the top cities of India namely, Mumbai, Delhi, Bangalore, Hyderabad and Ahmedabad customers with a significant variability of options.

Mumbai also known as Bombay is the capital city of the Indian state of Maharashtra. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures. Big FM, AIR Vividh Bharati, AIR FM Rainbow, etc. are the top most radio stations.
Delhi officially the National Capital Territory of Delhi is the capital territory ofIndia. Through most of its history, Delhi has served as a capital of various kingdoms and empires. It has been captured, ransacked and rebuilt several times, particularly during the medieval period, and modern Delhi is a cluster of a number of cities spread across the metropolitan region. Radio Mirchi FM, AIR Vividh Bharati, AIR FM Rainbow, etc. are the top most radio stations.
Bangalore, officially known as Bengaluru, is the capital of the South Indian state of Karnataka. Bengaluru is known as the “Silicon Valley of India” because of its role as the nation’s leading information technology (IT) exporter. Radio Mirchi FM, AIR Vividh Bharati, AIR FM Rainbow, etc. are the top most radio stations.
Hyderabad, is the capital of the southern Indian state of Telangana, it was historically known as a pearl and diamond trading centre, and it continues to be known as the City of Pearls. Radio City FM, Red FM, Radio Mirchi FM, etc. are the top most radio stations.
Ahmedabad, is the largest city and former capital of the western Indian state of Gujarat. Ahmedabad has emerged as an important economic and industrial hub in India. Radio Mirchi (98.3) FM, Red FM, My FM etc. are the top most radio stations.

“Many a small thing has been made large by the right kind of advertising.”

releaseMyAd offers an online platform for convenient booking and production of your radio ads. We understand your marketing objectives, challenges and customers to provide solutions that deliver manifold positive results. We develop a radio campaigning strategy complimenting your business & gathering appropriate attention from the right listeners or better called as the “target audience”.

I am Nisha Kuriakose, an intern at releaseMyAd and craves to know more each day because as it is rightly said “the journey of a thousand miles with a single step”.

If you have any questions or doubts, do not hesitate to give us a ring on 09830688443, or mail us your queries at enquiry@releasemyad.com.