online advertising |

April 25, 2015April 29, 2015

Top Reasons for Investing In an Online Advertising Agency

Internet has become a very important aspect of our life.Not only does it aid in communication,it enables positive brand visibility and provides crucial messages to prospective customers.The spending on online advertising is on the rise,its on the brink of even surpassing spending on print media! Due to its massive potential,online advertising is gaining such popularity.It is also imperative for marketing professionals to make a note of this development and adapt accordingly.Since we live in an interactive world there is a possible risk of them losing out on prospective clients if they do not adhere to the changes.However its advisable to conduct a detailed research before investing in the medium.Below are few important factors which elaborate the benefits of online advertising:

Extensive Coverage :The most definitive aspect of online advertising is its huge global coverage.It presents an incredible opportunity for businesses to project themselves in front of a collosal amount of potential clients.Due to this factor the business can decide on their target audience and also can choose to advertise nationally or go global.Branding is everything,the more visibility a brand has,the more are the chances of consumers actually purchasing the product.
Relevant target audience :It gives you the opportunity to decide the target audience and to make sure who the ad content is meant for.Specific targeting gives businesses a more direct approach and they can save valuable time and money.By targeting an appropriate set of personnel in an organization the business can capture their attention to their services,its very helpful in a B2B environment.
Affordable :Online advertising is somewhat more affordable and cost friendly than print media.It doesn’t necessarily mean that traditional methods are bad,but overall the online medium is a bit cheaper than print media.Some web ad agencies may be a bit expensive but they compensate that through highly efficient leads and a huge database which can generate more contacts.
Easy Tracking :Simply posting a commercial is a half baked process.It is imperative that we should be able to track the progress of the advertisement.This not only helps assess the impact of the commercial it also enables the scope of rectification on other ads.Monitoring your commercial gives you a picture about the product performance and the impact it has on the target audience.

Online advertising agencies are a very good choice for businesses at this present stage.The age variations and the huge audience gives advertisers the luxury of properly deciding the ad and even rectifying it. releaseMyad through its various PPC tools such as Keyword Planner,Negative Keyword detector,Keyword cost estimator ensures cost effectiveness and imperial work.To start your campaign online please visit online@releasemyad.com or call us on 09038015241.

April 21, 2015April 29, 2015

releaseMyAd- A one-stop Advertising Solution for your Business

Advertising is the lifeblood of any business organization.It is the basic necessity which ensures the survival of a business in such a competitive environment.The present market scenario demands business organizations to be on top of their game or risk being overtaken by their rivals.

No business organization is satisfied with mediocre creativity and planning.They aspire for greatness and always seek to maximise output.Efficient advertising strategies and robust planning enables them to outmatch and outperform their competitors and build a benchmark for others.”How to build an efficient brand?” might be the question in every business house’s mind.The answer to that question lies with releaseMyAd.It is an online advertising platform with the sole purpose of guiding business houses to their desired objectives.By providing easy assistance and great value to their services releaseMyAd handles the complexities of advertising with relative ease.The biggest advantage it provides businesses is of maximum exposure through various forms of advertising.If we have a look at the advertising services they provide,it will be clear why they are a cut above the rest.

Newspaper Advertising– Its a 3 step process which guides the user to complete the advertising booking step by step.releaseMyAd provides newspaper advertising through Classified text ad,Classified display ad,Display ads.With its vast array of newspapers,91 to be precise and tie-up with even the top 10 newspapers in India,releaseMyAd gives businesses a wide range to choose from.Booking advertisements in the top dailies helps businesses connect with their target market and maximise exposure.Even the regional dailies are helpful in connecting businesses with audiences of every aspect.Moreover,negotiable and discounted rates of advertisements are very feasible to business houses.
Radio Advertising– releaseMyAd provides radio advertising in 3 simple steps too.With a list of top 27 FM brands and spread over 210 major cities,releaseMyAd send business into another league.Advertisements in 16 languages including regional allows businesses to promote themselves to every state and locality.The creative team strategises every minor detail which is beneficial to the company.It provides the services of Voiceover ads,Professional jingles(created by Jingles India) or the advertiser can upload their own creative.Reasonable packages and top FM stations ensure that the advertisement prepared is heard and recognised.
Cinema Advertising– Cinema advertising through releaseMyAd gives business houses a very selective and exclusive audience.Since the possibilities of overlooking an advertisement is very minimal,it is a terrific platform for businesses to showcase their commercials.It is also a three way process where the business house can decide what kind of ad they desire to showcase.They can choose from Slide ad,Slide with audio and Video commercials.Each has its advantage so its upto the business firm to decide.The creative team guides them in the creative process or they can post their own creatives.
Online Advertising– Online advertising with the help of releaseMyAd gives organizations the advantage of online advertising placing them in the leading search engines which allows exposure to public.They even help a business in Remarketing and Website advertising.Through releaseMyAd business can create banner campaigns and target specific websites in order of their preference.Even this is a simple 3 way process,where the user can choose their perfect plan.

If we note from the above discussed advertising services,the common factor among all is the 3 way process of advertising.It makes advertising really simple and hassle free.It can also be noted that releaseMyAd covers nearly all of the advertising platforms which are necessary for exclusive advertising.Thus,giving businesses ample options and scope to unleash themselves to the general audience.In simple words releaseMyAd is definitely a one stop Advertising solution for businesses.

January 27, 2015April 29, 2015

releaseMyAd -The leading Google adwords management company for beginners

Today we have seen a revelation in the promotion mix of all large and small businesses. Wherein businesses are moving towards online advertising particularly Google Adwords. Google Adwords has become a battle field for most of the businesses to reach their customers at the right times when the customer is looking for related products and services of his business domain.

A business is required to be very determined in taking up the right Adwords campaign strategy to get optimum results for their campaign spend.Improper management only leads to relentless budget wastage with no results.

releaseMyAd is the leading Google Adwords management service provider providing effective campaign strategy and plan to help you maximize revenue and return on investment. Our expert team helps you beat competition with zing and style. Our team has managed successful campaigns in a varied range of industries from small to large enterprises. Our core belief is that an ill-managed adwords campaign would simply wastes your money and lower your potential conversion.

Heres’s how releaseMyAd creates ideal adwords campaigns:

1.Unveiling your USP

releaseMyAd composes irresistible and highly persuasive Ad message to get clicks from your potential customers. We understand our client’s requirements providing captivating offering or USP in the Ad text to help you grab your customers attention. We embed unavoidable essence to your Ad getting your customers to click your Ad in respect to other Ads and organic search results.

You need to write your Ad Text you have to craft your message within exactly 70 characters. This limits most advertisers from composing relevant messages. They tend to compose Ads with generic details ,ignoring their major USP’s.

An advertiser is required to be strictly concise about your business and campaign. You need to draft your message from a customer’s eye. Is it free shipping? Are you offering a limited offer sale? Why is your product and service better than the rest?

Here are some USP examples with the keyword “ladies shoes”:

yepme.com offers “Shoes at Rs 299”
metroshoes.net offers “50% Off on Ladies Shoes”
amazon.in offers “Great Deals on Top Branded Shoes”

2.Fixed Budget

We determine a stipulated budget to be allocated to your adwords campaign and abide by it. It is common practice that people tend to overspend because of multiple targeted campaigns. You should foremost set up your campaign duration and daily campaign spend before you begin with the begin.

It is a usual practice that many Google Adwords managers tend to work on flexible budgets. This leads to over spending with relatively low returns on investment. releaseMyAd apportions the per day spend to campaigns based on the advertiser’s average monthly budget .

Many businesses have a laissez-faire approach to limiting their campaign budget leading them to over or under spend. The reason is lack of planning, confusion in CPC and bidding. We save our clients from falling into this loophole. Whatever be your business type or size you need to strategise your budget and stick by it.

Lack in budget planning enhances your risk of determining high return on investment.

3.Proper Campaign Scheduling

Whether you are a freshman or an experienced Google adwords advertisers its is vital for you to plan your campaign schedule(start and end date).

We foremost comprehend your objectives:

Is it sales promotion?
Do you require conversions from the campaign?
Do you want enhanced sales?

Based on your objective we suggest campaign tenure plans and then decide the start end date of your clients campaign. It is a deadly blunder that most advertisers make throwing away a lot of money. releaseMyAd does not promise performance only by clicks but also takes up the challenge to deliver promised clicks within a time frame for a stipulated budget.

releaseMyAd helps you to have a SMART( Specific, Measurable, Attainable, Realistic and Time-based) Google Adwords attitude to get best results.

4.Crisp and Clear Ads

Your Ad should be crisp and uncomplicated. You have less than half a second to grab the attention of your potential customers. So your Ad should be comprehendable to get better attention, enabling them to click on it.

releaseMyAd believes in keeping it simple. We compose straightforward ad copy helping customers to easily understand your deal. We even try to keep your display URL simple and meaningful.

Here are some good Ad copy:

Do not try to muddle all your products in one Ad. Keeping its simple enables better targeting and enhanced conversions for all ad groups of the campaign.

5.Highlighting Keywords in your Ad Copy

Always include one of your main keywords in your ad copy or header. Google ranks ads based on search matches. The more your ad matches the keyword search, the higher Google will rank your ad.

Google positions Ads based on relevant search matches. releaseMyAd includes your primary keywords in your ad copy. The more relevant your Ad is to the keyword search, the better are your chances to appear in the top ranks.So, if we have a highly competitive keyword like “shoes”, we tend to use it in our ad copy to get into Google’s high ranks.

You can see in these examples as to how many times the word “shoes” has been used:

You also need to avoid keyword stuffing or you will miss Google’s attention.

6.Optimal Keyword Docket

Keywords are very essential to your adwords campaign. So,your keyword docket should be optimal enough to get higher conversions.

Large keyword list only makes your campaign expensive. releaseMyAd creates a relevant and compact keyword list for your campaign based on your product, objectives and target audience. We research your product and frame a list of keywords from customers point of view.

Google’s keyword suggestions are also of great help to get quality keywords for your campaign.

The best practice is to have multiple ad groups with strong targeted keywords and ads rather than few ads with huge number of keywords. This makes your campaign performance very efficient.

You can also use releaseMyAd Keyword Planner to get niche keywords to suit your product and objective.

7. Perfect Split Testing

A successful adwords campaign is only possible if we have super accurate ads and getting there is only possible if we have super tested ads with us.You need to periodically track your ad analytics and optimise your Ads based on inferences.

releaseMyAd helps you to get most from your online market opportunity by getting you higher conversion rate with high quality result-driven ads.We adopt various tests like-A/B testing and multivariate testing on your:

Headline
Descriptions
Click Through Action
Visuals
URL link
Campaign landing page

For testing Ad ,we first create 2 Ad groups .

Make two ads, like (A) and one with a different Headline and copy (B).

We run two similar objective ads for few days to test which one beats the other. We then choose the smarter ad and delete the poor performing Ad from the campaign. You can also resort to take Google’s automated A/B testing to get a fantastic adwords campaign for your business.

8.Compelling Ads

Never confuse your visitors. This is the most dreadful blunder that one can make. It is usual practice that people tend to link unrelated landing page to your Ads.

Your Ad copy should talk about your product and offering directing them to relevant landing pages. If you confuse the customers with messages to the irrelevant landing pages you are bound to waste your Ad spend.

If ad is for specific product with a particular colour, and if you have a high quality keyword docket. Then link your ad to the relevant landing page. It will result in higher sales for you as you direct the customer to the exact product page as per his requirement.

9.Distinct CTA

Your CTA Is very essential in your adwords campaign. One should be clear about his offering and the action which is required to be taken by the customer to avail the offering.

Based on your objective you can frame different Call-To-Actions but should be very clear of what you expect the visitor to do. To have better conversions your intentions should be very clear and that should reflect in CTA of your campaign.

For example:If you want sales, use terms like “choose”, “buy” and “Buy now” as in this example:

10.Avoid “spray-pray”

Google Adwords offers hyper targeting options , so you should not run your Ad with a generic all-in-one plate attitude. Do not have generic ads linked to your homepage, this might save your effort but will drain out your money. You might be shooting these ads for many keywords at a time but you definitely you are not going to get any results.

With a limited budget one should put more effort to have highly targeted ads to be visible by your potential customers. releaseMyAd irrespective of the clients budget builds multiple ads and ad groups to get efficient results for our clients.

You can also review how flipkart runs multiple ads for different keyword searches:

-This Ad is for visitors who are searching for “books for children”. You can see the Ad includes the word “children” in the Headline to immediately connect with the potential customers who are looking for books for children-

This ad is for people looking for ‘MBA books”:

This ad is for people who are looking for ‘ books online’:

Conclusion

We understand for a freshman Google Adwords could be a bit terrifying . Do not panic. releaseMyAd is at your rescue we can make the entire experience of advertising on Google simple and competent for you. We love to see our clients outdoing their competitors. Our team takes up your battle online and gets you glorious victory.

If you want to get best results from your first Ad campaign ,you can write to releaseMyAd at online@releaseMyAd.

November 29, 2014

Benefits of online advertising

Life force! What is it? The answer is very simple. It is anything that sustains a human being or that which cannot be done without. Can you imagine life without the internet? If not then you certainly know what i am talking about. Internet is a veritable life force in today’s world. Everybody is running, everybody is busy and everybody prefers an easy shopping medium for addressing his or her necessities. Mankind has been engaged in a constant process of making life easier since the inception of time and today the internet has become a most powerful machine in man’s progress in this direction. Be it ordering food or buying bedsheets, the internet is the easiest option. Why go around the whole city looking for a book when you can order it online and that’s the way it is so advertiser’s, if you want to sell your products in the easiest, quickest and most cost effective way to buyers accross a huge territorry, you have no better option internet advertising because it is only the online media that will give you an extensive reach and a reasonably priced advertising campaign.

Online advertising is a form of marketing that makes use of the Internet in order to publicize a company and the services or products it offers. It is also instrumental in delivering sales promotional messages to potential customers. In short, its a veritable marketing machine, one that’s extremely effective at that!

Armed with instruments like search engines, email, social media, mobile phone, online video channels and huge variety of banner advertisements, an advertiser is never at a loss.

With the biggest Internet marketing machine Google, besides other online advertising mediums following the pay per click model where an advertiser pays only for the clicks he receives, digital advertising is very cost effective. The Inter-net’s boundless reach allows advertisers the chance to be noticed by a massive number of people than other advertising mediums at much lesser costs. It is but inevitable that more the number of customers, greater the ROIs and consequently more cost efficient the advertising campaign.
An advertiser can reach more customers online than he may otherwise. Prospective customers who live far away can hardly be expected to visit a retail outlet. However, these people can be easily connected with on the internet. Even those who live in the locality can be made aware of the store’s presence if they weren’t in the know. So far as those who despite knowing of the advertiser’s store, did not evince an interest might develop an interest when they see the website. The business owner has the freedom to make attractive offers to these prospective customers to draw them to the store. The net is thus the best media for fostering awareness because just about everybody has access to the net.
The advertiser has the option of reaching out to a more targeted audience. Website advertising enables a business owner to personify advertisements to suit the exact preferences of different customer groups. If Google is the selected medium, then the advertiser gets continuous inputs and advice on how to improve the campaign because he can monitor the campaign and see for himself what strategies are paying more incentives and what aren’t. He also gets inputs on customer behaviour patterns. One may ensure that the ad is seen by the most relevant audience. Thus, one gets to constantly tweak the ads as per requirement and personalize them to suit exact customer requirements.
Measuring the results is extremely easy. There are several efficient tools for analysing the results as mentioned above. Hence, one never has to worry about staying in the loop because there ample resources to take care of that.
The advertising space is extremely flexible, versatile and creative. The business owners have a wide variety of ways to communicate. One can employ images, audios, videos and website links. An internet ad can also be very interactive. For instance, some ask potential buyers to follow the seller on a social networking sites. The pages here are generally very attractive and therefore quite effective in creating interest. Some advertisements welcome questions from potential customers. Besides, subliminal messages which are the ones played at a low volume or flashed for a few seconds are hard to ignore. This way, the interest develops and the possibility of conversions increase too.
Everything online is fast. Once the web designing is done, the campaign can be initiated immediately. There is no publisher’s schedule to be abided by. The advertiser is the master of his own time. Modification of the advertisements is also a very swift process as is replacing it. Nothing here takes more time than necessary.
The Internet never goes to sleep just like the world never goes to sleep. Customers all around the world can be catered to at all times. There’s no specific time convenient for placing orders or looking at websites. It has round-the-clock visibility.

Thus the Internet is the most convenient if not the best means of advertising.You can leverage the power of digital advertising for your business by availing the services of the leading online advertising experts releaseMyAd.You can write to us in online@releasemyad.com or directly on 09038015241.

Author info:Suchandra Banerjee is an English grad pursuing her masters at present. She is currently interning at releaseMyAd and is thoroughly enjoying her time here given that the work is very exciting and edifying. She hopes to put to use the knowledge she is gaining here later on in her professional life. She is absolutely crazy about travelling and loves to read novels when she isn’t writing for us. She hopes to do atleast one-fifth of what her bucket list contains. We wish her all the best with that.

September 5, 2014March 28, 2019

Why You Need To Get Online and Advertise

To put it bluntly, If you’re not online, you’re losing out. We’re not talking personal Facebook, Instagram, Snapchat or Google Plus accounts- if you’re one of the select few who have somehow managed to evade the inevitable and keep yourself from acquiring a Facebook account, your iron will commands my admiration. For the rest of us, the charms of staring at pictures of salads and sunsets with motivational quotes plastered across them and staying up till 2 am staring at pictures of our neighbours’ sister’s new baby, wondering where our own lives are going are irresistible (I have no scruples whatsoever in outing myself as an inveterate Facebook stalker). But that’s not all social media and the online platform amounts to.

Facebook, Yahoo! and the all-powerful Google all make their money, not from the content and services they offer, but off the wide advertising platform they provide for advertisers looking for a receptive consumer base. In fact, over 80% of Google’s entire revenue comes from Google AdWords, their advertising tool for MNCs and start-ups alike, proving that far being from a fad, internet advertising is actually here to stay.

That said, I wouldn’t suggest firing your entire sales team just yet but it’s definitely a good idea to move some of your marketing strategies online, establish your position in the market and foster brand awareness within your target audience.

But why should I pick online advertising over newspapers/ magazines/ tv/ radio/ cinema screens/ billboards ?
Let’s picture a scenario here- while drinking your morning cup of tea and wondering blearily when breakfast will be ready, you pick up a newspaper and on your way to the sports/ business/ entertainment/ comics (it’s 8 am, I’ll read all about the economic crisis in XYZ when I’ve had my breakfast) section, you pass an ad for a phone repair store. Your phone is perfectly fine and you don’t need these services, so you browse on merrily, ignoring the ad. Four days later, you’ve somehow managed to drop your phone in the toilet (speaking from personal experience, this is a deeply traumatizing event) and after frantically waving a hairdryer at it, you realize your last hope is to get the afflicted device to a repair store as soon as possible. I could, of course, be wrong but it’s highly unlikely you’ll sit down at this point to browse through the papers to find that one ad you saw maybe a week ( or was it two weeks?) ago. No, you’re going to search online for a repair store in your vicinity and then head down to it, breathing a sigh of relief as they inform you that, it can, in fact, be brought back to the land of the living and that your selfies are not lost forever.

In short (my apologies for the over-complicated anecdote), online advertising offers you a way around the dreaded purchase funnel to skip straight to the end- instead of appealing to a huge group of customers who are probably uninterested in your product, you’re offering it directly to individuals who are actually searching for what you have to offer, at exactly the time they want them, leading to a far more compelling Return on Investment (ROI) for you. Plus, with Google AdWords, you decide when and where you want your ad to turn up, meaning you don’t waste money on pointless clicks which are unlikely to convert. Which brings us us to the final and perhaps, most important advantage on this list-

Google’s AdWords runs on a Pay-Per-Click (PPC) Model : to put it simply, you pay only when yours ads are actually working and you’re getting results (traditional advertising platforms require you to pay regardless of whether you receive any results at all).
I don’t have a big budget for advertising, though. Can I still advertise online ?
Definitely. One of the best things about advertising campaigns with Google AdWords is the ability to create and maintain your own budget. Whether you want to spend INR 2000 a month to advertise your local phone repair center or INR 20,00,000 to advertise your top-of-the-line tablet-manufacturing giant, online advertising can help you get clicks from new leads with high conversion probabilities, establish an online presence and (especially with start-ups and small businesses) let people know that you exist and you’re awesome and that they should probably be using your products/ services.

Wait a second. Everyone’s always so annoyed by those ads- no one actually clicks on them. That’s not going to help me make money.

Actually, a study conducted by Facebook, in partnership with Datalogic, a firm that analyzes the shopping habits of millions of users in the US, states otherwise. Even if individuals don’t actually click on your ads, they’re building fantastic brand awareness. According to Facebook executives, for the first 60 ads they looked at, around 70% of these advertisers actually got as as much as three times their original investment back in profits. I could go on for a few more paragraphs concocting more convoluted analogies for you, but that statistic makes a better (and shorter) argument.

And it’s Pay-per-click, right ? If nobody’s clicking on your ads, you’re not paying for the ad so really, you’re not losing out at all.

Okay, I’m interested. How can I get started/ find out more?

Well, I’m not going to lie. Online advertising can be an intimidating process for the novice- with data collection, management and analysis, actually writing compelling ad copy to entice pr
ospects with and then keeping track of how the ads are doing while monitoring the other aspects of the business, it all adds up to an exhausting, if not supremely confusing combination.

Which is exactly where releaseMyAd steps in. Who better to handle your Google AdWords campaign than Google’s Premier SME partner ? (No one, that’s who). Our experts know exactly how to handle any advertising needs you might have and start getting you leads in as few as 48 hours.

Haven’t decided yet and to know more? No worries. We’d love to talk to you- drop us an email at online, call us at 09830688443, chat with us at our website or even beat out a message on a drum if you will (on second thought, none of us can decipher drum beats so that’s not going to work. But you get the idea).

Agree ? Disagree ? Have questions ? Want to discuss horrible phone tragedies with me?Call on 09830688443 or email at online@releasemyad.com.

Author Bio: Sukanya Datta Ray is an intern at releaseMyAd.com . She’s studying English at Smith College, USA and during her time with us, has helped us extensively with our AdWords accounts, gaining a lot of insight into the world of online advertising.