newspaper public notice ad |

June 18, 2021June 18, 2021

Know all about a Public Notice Advertisement!

It may come as a surprise to many, but the concept of public notices has been in existence long before newspapers were invented. Centuries ago, in a time before newspapers existed, notices for the public would be posted in public squares.

Over the centuries, public notices have undergone evolutions, and it was in the first English language newspaper, which was known as The Oxford Gazette, that the publication of public notice ads in newspapers became the norm.

However, in the modern context, the term ‘public notice’ is used to refer to advertisements which are published in a newspaper with the objective of providing information to the public regarding matters of relevance to members of the said public. It is therefore a legal requirement that such ads be published in newspapers so that the members of the public are duly informed about any proceedings or decisions that may affect them.

The publication of public notice ads in newspaper serves two primary functions. Of these two, the first is that publishing such an ad in a newspaper is fulfilment of a legal requirement, and secondly, public notice ads serve to provide information and knowledge to the public with regard to issues or events that affect them as well as public affairs in general. Typically, it is corporate organisations, government companies and other legislative authorities who publish public notice ads in newspapers.

These advertisements are beneficial for the society at large in a number of ways. This is because public notice advertisements make specific information accessible to members of the public. The information provided are with regard to decisions or proposals made by the organisation or legislative authority, and they help the public make informed decisions pertaining to the subject matter of such advertisements.

In other words, public notice ads are important because they help members of the public be aware of decisions that affect them, and give them a fair chance to influence the decisions that directly or indirectly affect them. One can say that public notice ads are necessary for a healthy democratic society like India to function effectively and for the benefit of the society at large.

Given the fact that newspapers are a staple in essentially every household in India, publishing public notice ads in newspapers helps to make a large number of people aware regarding decisions that may potentially affect them. Advertisements have been a mainstay of newspapers for a long time and the advent of the internet has made it increasingly easy to book public notice ads online within minutes.

Book your public notice advertisement in a newspaper of your choice through releaseMyAd. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade in the ad booking industry. Over the years, releaseMyAd has gained valuable experience and rich expertise in this field. With its strategic ad placement techniques and a strong network of advertising partners located across the country, releaseMyAd is proud to guarantee you the lowest rates for all your advertising needs.

November 11, 2014March 10, 2021

Looking to book a public notice ad in a newspaper? Here’s how it’s done

Classified advertisements in newspapers have proven to be one of the most effective ways to advertise in India. Due to the short and precise nature of these ads, and the fact that they require no designing capabilities or expertise, they have preserved dominion as the common man’s advertising platform. Classified ads can be broadly categorized into two sub-headings; Text classifieds and Display classifieds. While text classifieds remain one of the most cost effective methods to advertise on a broad scale, display advertisements, despite being considerably more expensive, are quick to catch the attention of readers. Classified ads are among the most versatile methods to publish advertisements.

Classified ads are extremely easy to compose, as there is no need of the advertiser to hire the expertise of a professional designer or a professional copywriter. Most classified ads contain to the point sentences that indicate business or inform. One of the biggest reasons classified ads have gained immense popularity is because of the wide reach of newspapers in India. A wide reach indicates a larger rate of response. A study indicates that the 25 most read newspapers in India alone cater to a population of 140 million.

There are a number of categories of classified ads in newspapers, which cater to different age groups and sections of society. If you take a glance at the classified sections of the newspaper closest to you, you will come across a variety of ads. For starters, your eyes will inevitably cross matrimonial ads, which are immensely popular in India due to the prevalence of the custom of arranged marriages in India. You will also stumble upon Obituaries and Remembrances. There will also be a wide variety of ads that delve into buying, selling, renting of property. Another very important category of classified ad you will run into is tenders or public notices, which are issued by the Government.

Public notice in newspapers are issued by the Government to inform the public about accepting formal takeover or bids for projects. They are also published in the interest of the Government when they invite bids for large contractual projects. Tenders usually contain a list of necessary prerequisites that bidders need to qualify for. Applications are accepted when the highest bidder who fulfils all the qualifications is finalized upon. Also, all Public Sector purchases and contracts by the government should also be published on newspapers as a method of announcement.

A typical tender or public notice contains the following:
1. Nature of Item/Work enquired for.
2. Name, Address of Tender Authority.
3. Tender Enquiry Date/ Serial Number.
4. The deadline for bid collection and estimated cost of the bid document.
5. Refund amount.
6. Deadline for the submission of tender papers.
7. The prerequisites that the applicants need to qualify.
8. The estimated cost of item/work.

Booking ads on newspapers can often be a hassle for many, as the procedure can often prove to be challenging. However, thanks to the endeavor of releaseMyAd, an online ad agency, the whole process has been significantly simplified. ReleaseMyAd has provisioned the online booking of ads, and, with the help of a few clicks, it is possible for you to book and publish your ad. It takes you to follow 3 simple steps; choosing your newspaper, composing the ad, and clearing payment, and this concludes the process of booking your public notice ad in a newspaper of your choice.

July 5, 2014March 10, 2021

Why are Public Notices and Tender Ads Published in Newspapers?

Public Notice Ads in Newspapers: One of the most important category advertisements published in newspapers across India are the Public notice and tender ads. In a country that is ruled by a democratic governing body, it is always a mandatory action for government institutions as well as private establishments to notify and inform the citizens about recent developmental changes in any rules and policies. In fact, not only the government bodies, these ads are also released by a large number of individuals, courts and housing societies who intend to convey important legal information or clarifications. These are published in the newspapers with the purpose of notifying the public or the government officials. A trusted broadcasting medium like newspaper is the best tool to communicate such notices as a result of its mass appeal. Therefore a huge number of these advertisements are always published in highly circulated newspapers across India in public interest.

Public notice ads might be of several types starting from Court Notices, Property deal notices, public notice for loss of documents, any legal notice, loss of essential certificates, death of father/ mother without making any nomination, any kind of dispute in the family, possession notice etc. These are therefore legal notifications which are not to be confused with Tender ads, published, mainly by business houses or Private companies with the intention to promote and sell their business or stating the financial condition of their company, thereby building cosmic relationships with other leading business institutions. Mostly the tender ads that are published by the Government are a necessity while the business organisations publish tender ads with the purpose to Sell/Buy services, contracts, goods etc. A major reason why tender ads are published in newspapers is to garner better response and ensure wider publicity from bidders across the world.

Ads-Public-Notice — Public Notices in Newspapers

Newspapers which Tops the Priority List for Publishing Public Notice Adverts:

Some of the newspapers which are largely popular for publishing public notice advertisements are the Hindu, Hindustan Times and the Economic Times. High in their circulation number and readership, these newspapers enable public notices as well as tenders to be published in the Text Classified format. Since, these kinds of advertisements are broadly published in the Classified Display or Display Ad Format, they are quite expensive. More often than not, it is an obligation rather than a deliberate action to publish the ad in Display or classified display format. This is because the content of such notices is so vast that a simple text ad is not enough. Also such ads need to have the logo of the organisations which are publishing them for authenticity which cannot be shown in a text ad.

Important Documents required for publishing Public Notice Ads:

Since Notice ads are published mainly for legal verifications, the need for supporting documents while publishing the ad become necessary. To publish a public notice in newspaper, a letterhead from a practicing lawyer explaining the reason for publishing the ad, along with his signature, registration number and seal is required as a proper legal or supporting document.

Now Publish Public Notices and Tender ads online in 3 Simple Steps