newspaper commercials |

April 21, 2015April 29, 2015

releaseMyAd- A one-stop Advertising Solution for your Business

Advertising is the lifeblood of any business organization.It is the basic necessity which ensures the survival of a business in such a competitive environment.The present market scenario demands business organizations to be on top of their game or risk being overtaken by their rivals.

No business organization is satisfied with mediocre creativity and planning.They aspire for greatness and always seek to maximise output.Efficient advertising strategies and robust planning enables them to outmatch and outperform their competitors and build a benchmark for others.”How to build an efficient brand?” might be the question in every business house’s mind.The answer to that question lies with releaseMyAd.It is an online advertising platform with the sole purpose of guiding business houses to their desired objectives.By providing easy assistance and great value to their services releaseMyAd handles the complexities of advertising with relative ease.The biggest advantage it provides businesses is of maximum exposure through various forms of advertising.If we have a look at the advertising services they provide,it will be clear why they are a cut above the rest.

Newspaper Advertising– Its a 3 step process which guides the user to complete the advertising booking step by step.releaseMyAd provides newspaper advertising through Classified text ad,Classified display ad,Display ads.With its vast array of newspapers,91 to be precise and tie-up with even the top 10 newspapers in India,releaseMyAd gives businesses a wide range to choose from.Booking advertisements in the top dailies helps businesses connect with their target market and maximise exposure.Even the regional dailies are helpful in connecting businesses with audiences of every aspect.Moreover,negotiable and discounted rates of advertisements are very feasible to business houses.
Radio Advertising– releaseMyAd provides radio advertising in 3 simple steps too.With a list of top 27 FM brands and spread over 210 major cities,releaseMyAd send business into another league.Advertisements in 16 languages including regional allows businesses to promote themselves to every state and locality.The creative team strategises every minor detail which is beneficial to the company.It provides the services of Voiceover ads,Professional jingles(created by Jingles India) or the advertiser can upload their own creative.Reasonable packages and top FM stations ensure that the advertisement prepared is heard and recognised.
Cinema Advertising– Cinema advertising through releaseMyAd gives business houses a very selective and exclusive audience.Since the possibilities of overlooking an advertisement is very minimal,it is a terrific platform for businesses to showcase their commercials.It is also a three way process where the business house can decide what kind of ad they desire to showcase.They can choose from Slide ad,Slide with audio and Video commercials.Each has its advantage so its upto the business firm to decide.The creative team guides them in the creative process or they can post their own creatives.
Online Advertising– Online advertising with the help of releaseMyAd gives organizations the advantage of online advertising placing them in the leading search engines which allows exposure to public.They even help a business in Remarketing and Website advertising.Through releaseMyAd business can create banner campaigns and target specific websites in order of their preference.Even this is a simple 3 way process,where the user can choose their perfect plan.

If we note from the above discussed advertising services,the common factor among all is the 3 way process of advertising.It makes advertising really simple and hassle free.It can also be noted that releaseMyAd covers nearly all of the advertising platforms which are necessary for exclusive advertising.Thus,giving businesses ample options and scope to unleash themselves to the general audience.In simple words releaseMyAd is definitely a one stop Advertising solution for businesses.

April 20, 2015April 29, 2015

Traditional Medium of Advertising- The Perfect Solution to Businesses in India

Traditional mediums of advertising are the strongest mediums of advertising.It can be also called as a “Mass” medium due to its reach and vastness of the general audience.The major traditional mediums of advertising are Radio and Newspapers.The penetration levels of these mediums are quite prominent.The beauty of traditional medium of advertising is that they provide language diversity,an enormous target audience and a large list of advertising categories for businesses to decide on.

India is a booming economy.More and more brands are entering our market,which in turn has given rise to the need for advertising.India has a diverse culture and is a country of many languages.Traditional mediums of advertising not only helps businesses to connect with the audience it also helps them cater to their needs.Through newspapers,business houses of every size and type can properly strategize and place their ads in the form of various campaigns.with the help of regional newspapers businesses can very easily target the rural segment since the distribution of regional dailies takes place locally and it generates a significant audience base.Regional papers have a good readership base so the placing of ads in such newspapers needs to be people specific.The business house should know what their target audience is.Smaller companies need to establish their brand first in order to expand later,so newspapers give them the perfect opportunity to strategize and execute their plan.Newspapers provide visual and textual information to their targeted consumers and it has tremendous recall value.Now coming to the other form of advertising which is Radio.The radio transistors have been around for quite sometime.It was a major form of entertainment device for many decades due to its capability to produce information and entertainment in an audible form.

Technological advancements have made it available in cellphones now which has further gone and increased the target market twofold.Radio advertisements allow advertisers to work with creatives and condense the content to fit into a time limit of 20 seconds.This not only provides a challenge to the creative team in an agency but it also makes the advertisement more direct and to the point.The full 20 seconds will only contain information regarding the product and no unnecessary stuff.The business house can use the radio station time slots to recognize and allott a definite time period when the ads will get broadcast.A well written script together with a great voiceover and a popular radio station creates a fantastic mix which can enthrall the audience easily.Business houses can take help of agencies which provides them assistance in preparing effective campaigns.One such agency is releaseMyAd.Its an online advertising agency which provides discounted and economic rates for Radio and Newspaper advertising in India.It even assists companies through its excellent staff for media planning,Creative development,Consulting.Businesses in India want cost effective yet quality work,and they certainly are the best.

Newspapers and Radio advertising are powerful mediums which make sure the advertisement is seen or heard by their targeted audience.The potential of these mediums is massive,business firms can tap the desired markets at low costs as compared to the audio visual medium.For an enterprise to boom it requires as much exposure as it can,Radio and Newspaper advertising do possess the traits to make any business recognisable.Traditional medium of advertising is definitely and always will be the perfect solution for businesses in India.

April 20, 2015September 22, 2016

Newspaper Advertising vs Radio Advertising- which is feasible?

The goal of advertising is to boost sales of products and services through persuasive communication that influences human behavior.Traditional means of advertising caters to the mass audiences with its direct approach through mass media.The two most capable mass mediums are Newspapers and Radio.

Being the mediums with the widest reach and following,it’s sometimes difficult for advertisers to choose.However, if we have a detailed look it can be helpful in deciding which medium is better.

Newspaper advertising: Also known as print media, it has these pros and cons;

Pros:

Newspapers are an essential item in every household.It provides news,entertainment,information.Therefore it’s a very effective medium for advertising.
Newspapers have a very wide and extensive reach, specially because they are available in various regional languages and not just in English.This expands the audience base exponentially,thus giving advertisers a chance to showcase their product.
Newspapers are faster and more direct in their appeal to the reader.An early morning daily can provide major impact as people’s minds are fresher as compared to the later part of the day.
If newspapers are stocked,it’s easier to revisit certain details and information even if it’s few months old.It’s good for frequent exposure.
Printing an ad in a newspaper is much cheaper than placing ads in other mediums.
A message read through newspapers stays more in the minds as visual images and information are more efficient in creating the recall factor than audio messages.
Newspapers have a wider coverage for advertisements.The categories for advertisements in newspapers is very vast.
The possibilities of keeping a cut out of an important message or advertisement are very real.
Numbers,E-mail id, and certain information are easier to keep the record of through newspapers.

Cons:

The readership among the audience is very limited as it caters to a certain age group.
Advertising space may be expensive in few newspapers.
The newspapers after being read can be discarded by the reader.

Radio Advertising: The audio medium of advertising,its pros and cons are;

Pros:

Has the capability to target a specific set of listeners at a specific time,for example, teenagers at night,old people during the afternoon,and its own prime time slots.
For small business houses, it is a perfect platform to launch their ads in a cost effective way.
Radio has an advantage of listeners irrespective of their age,newspapers require the reader to be old enough to read and understand.
Radio ads can sharply focus on the advertisement as a time limit of 20 seconds can compact and make the ad more direct with no useless information.
Radio advertisements if well written and voiced and with the added music can imprint itself in the listener’s mind very efficiently.
Audio advertisements give advertisers liberty to create any kind of creatives which will entertain the listener.Nobody wants to listen to dull ads.

Cons:

Prime time is the best time slot in radio advertising,but it’s expensive too.
The tendency of people to switch stations during ads make it a risky bet as the advertisement can be missed altogether.
The listener might feel mislead as they can only hear about the product.

As we can see from the above-discussed points, advertising in both Radio and Newspaper has its own pros and cons.It depends solely on the advertiser which medium they choose to promote their brand.They can even seek assistance from releaseMyAd which specializes in online Newspapers and Radio advertising.

April 17, 2015September 22, 2016

Newspaper advertising solutions for small businesses in India

Every business house thrives for success.They want to project a very positive picture of themselves and their brands.This can be achieved through advertising and that too in an effective yet economical way.Newspaper advertising fulfils this criterion due to its vastness and terrific reach.

Newspaper advertising is a very effective means of communication for any kind of business.It benefits the organisation in many ways, the cost being one of them.Newspapers provide a wide market and reach to the advertiser.It is the need of every business firm to spread as much as possible,only then can they project themselves to their target audience in a way that it helps them accept the brand.It is a dynamic advertising medium with the possibility of engaging the reader with its news columns as well as through advertisements.This enables potential business firms to project their brands to the majority of people in a very economic way.The other benefit which newspaper advertising provides to the business is its ability to target the audience according to the present trends.Readership base in India is extremely high and the age barrier is pretty vast,thus allowing firms to target young as well as the old generation simultaneously.Newspaper advertising is a very convenient and hassle free way of advertising.It is, however, easier for bigger organisations to make an impression in people’s mind rather than the smaller companies.Smaller firms need to establish their brand first and newspaper advertising provides the ultimate assistance.A company with limited capital needs to chalk out every detail and then go through with advertising.There is no scope of error as it can prove costly.Therefore newspapers provide them with the safest and widely reachable means to advertise.

Smaller firms can achieve bigger goals if they strategise their advertising plans.Since newspaper is such a wonderful medium,the company can follow few of these solutions in order to attain maximum reach and readability:

Frequent small advertisements for a span of few days can help in product recognition and visibility since the consumers memory is short lived due to the excessive brands.
Posting advertisements in the Classifieds field will definitely allow the ad to be seen as a majority of readers do follow that column.
Regional newspapers have an incredible readership base so it is logical for small businesses to post advertisements in them and it will cost less too.
The advertisement should be compact and precise.There is no need to include anything unnecessary as it just goes on to increase cost.
Classifieds text and classified display ads should be opted.

Small organisations may have something superior in their bags but due to lack of capital they might go unnoticed.Newspaper advertising is the best viable option which they can follow.They can also go through the online portal releaseMyAd, as it provides newspaper advertising at very economical rates and boasts of a wonderful newspaper base.

April 17, 2015September 22, 2016

releaseMyAd- The Ultimate Destination for Newspaper Advertising

Media is an extremely powerful tool if used to its potential,and for a country like India its reach is very extensive.Media and advertising go hand in hand.The need of advertising is mostly required for business houses,be it of any magnitude.However,every business organisation has a specific budget.And in order to limit the cost to the company its really important to select a proper medium.The most efficient and the medium with the largest reach is newspaper advertising.

Newspapers are a magnificent piece of informative material which has a vast reach due to its language diversity.No wonder India has such incredible readership base.It therein gives business houses the advantage to decide their target audience and advertise their brand effectively.Newspaper advertising is much cheaper than the other forms of advertising as print media is more cost effective than digital media.Here comes the role of releaseMyAd.

releaseMyAd is an online portal which simplifies booking a newspaper advertisement.The simplicity and ease with which a user can book their ad is incredible.It caters to both the small sectors as well as the big players.releaseMyAd aids the large business companies with its impeccable media planning and also assists in media buying.Smaller organisations enjoy the luxury of posting their ads at a very cost efficient rate and various discounts.releaseMyAd is also accredited with the I.N.S (Indian Newspaper Society) which makes its existence credible.It covers most of the leading newspapers in the country,be it english or regional.This is another benefit as the advertiser has a huge list of options,both of newspapers and of language.Booking a newspaper ad in releaseMyAd is extremely simple and its just a 3 step process:

Selection of newspaper and category
Compose ad
Dates and payment

releaseMyAd also offers users extremely competitive rates as well as discounts for booking the newspaper advertisements.Every type of advertisement has a particular rate chart enabling users to select their preferable categories and deciding the better deal.And since this is an online portal,the advertiser doesn’t need to visit the necessary newspaper office in order to publish their ads.Everything is just click away.releaseMyAd also covers all the metro cities of India and with a coverage of 91 newspapers(including the top 10 newspapers in India,namely The Times of India,Hindustan times,Dainik jagran,The Telegraph,The Statesman,Hindu,DNA,Midday,Dainik Bhaskar,Mirror) and publishing all over India,releaseMyAd does hold an upper hand when it comes to newspaper advertising.

In this fast paced environment,releaseMyAd has come as a blessing.With its user friendly interface and excellent array of newspapers,it can only be said that releaseMyAd is indeed the ultimate destination for newspaper advertising.