June, the 6th month. 2015 is half-done, as we flip through days and experiences almost like we do so with magazines, which happen to be a rather potent advertising platform. Magazine Advertising Updates: Advertising in Magazines…
The first magazine was introduced in 17th century Germany, a publication called, “Erbauliche Monaths Unterredungen”. It was a periodical that dealt with philosophy, and ran for 6 years from 1663 to 1668. The concept, not…
There are a number of top fashion magazines in India that provide readers with valuable insights into the fashion scene, but none is more unique, content-wise, than Business of Fashion. Founded in 2007, Business of…
After making a huge dent in the internet shopping scenario, Indian company Jabong.com took upon a new challenge with The Juice, a fashion and lifestyle magazine. Aimed primarily at the younger sections of society, Juice…
Just like newspapers, magazines are a part of print media. Like newspapers, magazines too have tremendous potential as an advertising medium. However, there exist a few key differences between these platforms. For starters, magazines don’t…
