google adwords advertising |

February 12, 2015April 29, 2015

Mysterious Google adwords campaign tricks unveiled via releaseMyAd

I am sure most of you might have come across this famous saying:“The greatest trick the Devil ever played was to make everyone think he didn’t exist “.

Surprisingly for me Google is equally deceptive when it comes to Adwords management.Let me unveil the prime mystery of Google – “Its complicated.Only if you are adwords management savvy go for it.”

There is no doubt about the fact that it is the best result driven advertising platform.It is easier to understand the advantages of Adwords but handling Adwords campaign to get requisite results is definitely not an easy task.

For new advertisers adwords is all about keywords and Ads.They take up on the challenging task of managing their adwords account by themselves.I am sorry to say but most of the self managed adwords account end up in the hands of professional adwords experts once they realise how complicated the entire process is.Most of our clients did the same until they realized that they need to stop and hire an adwords advertising professional like releaseMyAd to get results.

Here are some 80-20 rules revealed by releaseMyAd which can help you perfectly optimize your Adwords campaign by yourself.

1) Strike where you can have the massive bounce.

Imagine you are in an accident spot.You see a girl with sprained ankle and another boy bleeding profusely.What would you do?Of course you will help the boy who is bleeding.And if there is choice between this boy and another dead man?I am sure you will still save the boy as helping the dead would be illogical and unproductive.In the same way in your adwords campaign you always need pay more attention to the element that can help you create the maximum impact. It would be unfair to allocate your time and skills to optimizing ad groups that gets you microbic results.You need to drop the idea of “fair distribution” of time all the various parts of your campaign.Focus and work on what gets you better results.

There are many instances when I have come across adwords managers focusing their major time on ad groups that have produced on 10-20% of clicks.Working on those parts of your adwords campaign that are improbable of getting you impressive results is not a waste of time but is definitely a heedless decision .You should focus on these minute later and jump to focusing on ad groups that gets you huge magnitude of clicks.

This is releaseMyAd’s star trick as most of our advertisers expect an impressive result as soon as possible.We refrain from working on peanuts at the beginning of the campaign.

2)Invest Less Effort to get More Results.

Ad Groups	Conversions	Conversion Rate(after optimisation)	Result
Ad Group 1	100	20%	120
Ad Group 2	30	20%	36
Ad Group 3	30	20%	36
Ad Group 4	40	20%	48

Isn’t 20% hike in 100 conversions more desirable than 20% hike in 30 conversions! I am sure you have dispute on the given calculation.You can see working on Ad group 1(100 conversions) can enhance conversion by 20% resulting in 120 converted clicks.

Whereas if you are working on the poor performing Ad groups(2,3 & 4),you need to put more effort to get results as Group 1.Working on all these Ad groups will give a result equal to working to Ad Group 1 solely.Its always better optimize a single good performing ad group rather than optimizing all the ad groups.By focusing on the ad groups with the highest performance you need to put in less effort to expect more results.

Less effort can get you more results only if know the area you know to focus on.

3) Larger Search Volume assists you to analyse Ad Copy in a jiffy.

Your prime ad groups are the ones that get you more sales and clicks.You are required to have statistical data to be able to detect the good and bad Ads.

Incase you are choosing the Ad with 4 conversions as a good one and deem a 3 conversion Ad as poor ,then you are making terrible mistake.

Test your Ads in your chief Ad groups this will get you valid data to analyse if your new Ad is performing better than the old one.It helps you test your Ad swiftly,helping you get the maximum return on investment.Testing on average or poor performing Ad groups is as bad as guesswork.

4)Your Efforts will be the same for -primary & secondary Ad Groups

If you notice except for mining the search term report all the other efforts that you put into a primary and secondary Ad group is same,like:Bid management and adjustment, Ad Testing, Ad Optimization,etc.

You need to put in the same amount of time and effort for an Ad group with 100 clicks or an Ad Group with 1000 clicks.You should wisely spend your time in areas which can get you better ROI.

Don’t let Secondary Ad Groups escape your mind

By now you might have to the conclusion that you should ignore the secondary ad groups.That’s definitely not the right.In your adwords campaign there will come a point when your primary Ad group would saturate.Then,your secondary ad groups have a vital role to play.Its all about investing effort on right areas at the right times to get huge benefits.

releaseMyAd is the leading Google adwords campaign managing agency which helps advertisers to strike the perfect chords to get best return on their investment.We know the right strategies and right times to implement them.If you have business and want to promote it on Google?Why wait?Reach out to us on online@releasemyad.com and we will work wonders for you.

November 21, 2014March 28, 2019

releaseMyAd unveils the Secret Behind Successful Google Adwords Campaign

You need to know how to do it in order to be able to do it well. Creating an adwords campaign is no big deal but making it work is no mean task. The little advertisements that are presented to us once we type in a search query need to be well-crafted. Customer response greatly depends on how effective these are. I’ll show you ways and means to get those eyeballs towards your advertisements and eventually earn the clicks that you so deserve.

What is it that really works???

We notice a lavish usage of numbers in this ad. Numbers go a long way in boosting the prospects of an advert. Numbers draw attention by making the ad appear more simple. It appeals to the logical bent of mind that a serious searcher has. Numbers increase the precision of the ads. Here, the cost figure and the percentage given gives the customer an exact idea of what they are getting. Besides, price inclusion saves you a lot of unnecessary expenditure given that customers who do not want to pay the sum you’ve quoted won’t click on your ad.

A lot of symbols have been added here – The usage of characters like %, +, * and the registered trademark sign also makes this ad stand out.

Attractive offers– Offers attract people, especially us Indians. We all love to believe that we are getting the best possibe value for our money and if your advert successfully communicates the same to your prospective customers, then a lot of work is done. This ad makes a compelling offer.

Compelling calls-to-action– This urges the customer to make a move there and then. It spurs a customer to do what you want them to do.

In this ad, we note the usage of the trademark symbol in Accurameter™ Procedure. The ad thereby stands out and gives a sense of assurance to customers seeing the advertisement.

Putting phone numbers in the ad text can be an effective call-to-action. This tends to increase the boundaries of the customer’s comfort zone given that it subtly tells them that a human voice is waiting on the other side of the digits to answer all their queries and explain everything to them. This way, you draw in your customers by making them feel more comfortable.

Clearly communicating a benefit will be beneficial to you. Treating the neck pain with a barely invasive procedure is clearly an advantage. This is bound to lure in customers who would naturally want to know more about this.

The new things we notice here are:

The mention of a time frame in which the customer can expect results.
The money saving offer.

This ad truly piques the interest. This totally draws you in. In dangles the pastry in front of you but to eat it, you need to click on the link and visit the page. This makes you yearn for what the advert seems to offer and makes you click on the ad.
Its a great decision to use a question mark at the end of the heading here. That way the advertiser abstains from making any lofty claims. He just seems to make a simple offer. A visitor’s scepticism is countered well that way.

Besides appealing to people’s fascination for lists, This ad offers a simple solution to a complicated problem and it also stirs up the visitor’s curiosity thereby drawing him in.

This advert has none of the conventional traits that is supposed to work for an advertiser but it has just one thing. Big names! This massively adds to the advertisement’s credibility.

It effectively aims at a narrow target audience but other than the fact that it draws in customers by giving them the hope of being entitled to a large sum, the word ‘free’ helps a lot. The offer of a free case evaluation is like offering a free sample online for leads. This goes a long way in optimizing for clicks.

It is the usage of quotes that make these adverts so effective. Quotes make the ad stand out, especialy the words that are put within quotes. It also speaks well of a company since it shows how others have testified for what they have to offer.

The insertion of an ad proof 25,000+ “Happy Customers” indicating how many customers the advertiser has already catered to speaks well of the advertiser.

These are simple tips that go a long way in improving your campaign and amplifying your profits three-fold if not more. Keep these in mind and you shall be rich but how far can an article explain the intricacies of ad creation. An expert always knows more and he constructs instinctively. He is constantly engaged in this and knows exactly what technique will work for what trade.

ReleaseMyAd is an expert by all means. We know what you need and we shall do it for you. Advertising through us will ensure your success.You can write to at online@releasemyad.com or can call us on 09830688443.

Author info:Suchandra Banerjee is an English grad pursuing her masters at present. She is currently interning at releaseMyAd and is thoroughly enjoying her time here given that the work is very exciting and edifying. She hopes to put to use the knowledge she is gaining here later on in her professional life. She is absolutely crazy about travelling and loves to read novels when she isn’t writing for us. She hopes to do atleast one-fifth of what her bucket list contains. We wish her all the best with that.

November 12, 2014March 28, 2019

The Cost Factor of An AdWords Campaign

Where there is a will, there is always a way, which means that if you want to advertise and if you’re worried about a remarkable depletion of your financial resources, there is always this one way you may organize a campaign at an economical rate. The way is the ‘PPC way’ by AdWords. AdWords is indeed the most cost-effective means of advertising. We pay for the clicks, not for impressions. However, for the campaigns to be financed within a comfortable budget, the advertiser has to be careful in managing the campaign.

Let’s acquaint ourselves with the concept of Cost Per Click first. It refers to the actual amount one pays for every click earned by an advertisement in PPC marketing. The formula for calculating CPC is as given below. Only, we add the corresponding exchange rate value of rupee for the dollar which is around 61 rupees right now.

In CPC bidding, an advertiser gives a Max-Bid which is what he is willing to pay at most. Here, the feature of ‘Bid Adjustment’ can be employed to alter bids in accordance with the location of the prospective customers, the search engine device or the time of the day; and ‘Enhanced CPC’ can be employed to change bids when conversion looks more promising. An advertiser also has the option of determining for himself how much he wants to pay or he may let Adwords be the boss and decide for him. Some of the things that ought to be maintained to ensure cost-effectiveness are as follows:

In CPC bidding, an advertiser gives a Max-Bid which is what he is willing to pay at most. Here, the feature of ‘Bid Adjustment’ can be employed to alter bids in accordance with the location of the prospective customers, the search engine device or the time of the day; and ‘Enhanced CPC’ can be employed to change bids when conversion looks more promising. An advertiser also has the option of determining for himself how much he wants to pay or he may let AdWords be the boss and decide for him. Some of the things that ought to be maintained to ensure cost-effectiveness are as follows:

The advertiser must be clear about his advertising objectives; like whether it is traffic-generation, lead-generation, effective keyword targeting or superseding competitor performance. In that case, the advertiser would be in a better position to channelise his funds to best of its advantage.
The advertiser must conduct a protracted keyword research; as bidding on generic or popular keywords can be pretty expensive. Long tail and unique keywords are much more cost effective. The trick is to use Analytics to figure out what long tail keywords are to be bid on.
It is always intelligent to have exact and phrase keywords that will protect the advertiser from drawing unnecessary clicks and thereby inferring redundant expenditures.
Having a negative keywords list serves a similar purpose, that of avoiding appearing for irrelevant searches and thereby inferring useless expenses.
Its best to bid manually instead of letting AdWords decide in order to match the CPA and ad-position that we wish to have.
We must keep a track of our average ad position but not obsessively aim for the top-most positions that draw the maximum number of clicks a lot of which are often totally redundant.
Ads must always be optimized to ensure good Quality Scores which is a key ingredient in cost control.

releaseMyAd is the leading online advertising agency which helps you to get maximum results for your Ad investments.Our basic objective is not only to get you qualified traffic but also to get you maximum relevant clicks at a low cost.We put in our expertise to get you high quality score for a low spend. If you have any query about how start your paid ad campaign on Google, contact us on 09830688443 or mail at online@releasemyad.com.

Author Info :Suchandra Banerjee is an English grad pursuing her masters at present. She is currently interning at releaseMyAd and is thoroughly enjoying her time here given that the work is very exciting and edifying. She hopes to put to use the knowledge she is gaining here later on in her professional life. She is absolutely crazy about travelling and loves to read novels when she isn’t writing for us. She hopes to do at least one-fifth of what her bucket list contains. We wish her all the best with that.

September 5, 2014March 28, 2019

Google or Facebook: Where Should I Advertise?

Online advertising, as I’m probably going to declare in every single article, is the next big thing in the marketing mediascape and as online advertisers increase in number, they’re constantly on the lookout for new online advertising strategies to get all new leads. Google’s paid search options,among others, with the Pay-Per-Click (PPC) models continue to flourish but with the social media boom, platforms like Facebook offer a new chance for advertisers to leap out from behind the metaphorical wall (wait, is it a wall after all ? Bush, perhaps ? I don’t know- whatever people leap out from behind to take you unawares) and entice users with their products. In short, the online advertiser is now spoilt for choice.

But as American psychologist, Barry Schwartz puts it in his 2004 book The Paradox Of Choice: Why Less Is More, too many choices can end up confusing us ( a prime example would be me at a pizza store- do I get the pepperoni ? The margarita? The meat-lovers’? The vegetarian ? Ugh, I don’t know. I’ll just go home and chew some salad). To get us back on track before I ramble off on a pizza tangent- therefore, when planning a campaign, it might be helpful to know exactly how social media advertising works in comparison to Google’s direct-response, PPC strategies.

So what’s the difference between the two ?

For starters, social media marketing usually works on a Cost-Per-Mile (CPM) model with a brand approach. To put it simply, you pay for impressions, not clicks- there’s a predetermined set of impressions (usually 1000, giving it the name, ‘Cost Per Mille’) that you’re charged for. Like traditional advertising, you can’t know for sure how many impressions you’ve made. Also, social media ads usually have lower Click-Through-Rates (CTRs)- the focus is on branding and building brand awareness, as opposed to immediately converting potential buyers.

Direct-response online advertising, on the other hand, works with the PPC model where you’re charged only for people clicking on your ad, not for displaying it. Google’s AdWords tool brings a degree of measurablity and accountablity that CPM models don’t. In short, along with being able to set up a fixed budget (you never accrue charges above your limit), you can also track exactly where your money is going and pay only when your ads are actually working.

Tip: Evidence suggests that the direct-response approach is especially potent in B2B situations, with PPC making a far greater impact than CPM.

Okay, so which one should I pick?

Well, for one thing, social media platforms like Facebook show you ads when you may not looking to buy anything. You’re sitting there casually browsing through pictures of that one person you met at a party year ago, reminiscing fondly about the great kebabs they had there and then Facebook shows you an ad for a clothing retailer. You don’t want to buy skinny jeans right now, you just want to think about those kebabs in peace. The problem, therefore, with this scenario is that users are not necessarily looking to buy at this point, resulting in the lower CTR mentioned earlier in this article.

On a slightly tangential note, let’s consider this- does social media marketing actually manage to convert new leads? For example: I like pizza, I’ve ordered pizza from Domino’s online before and I live in Kolkata where there are Domino’s outlets aplenty doing (presumably) well for themselves and Facebook knows all of this. It’s then hardly surprising when an ad for Domino’s pizza turns up on my Facebook feed (with more regularity than I’d care to admit). Does this mean that Facebook and Domino’s have convinced me after one look at the beautiful pizza on screen to fling myself at the phone and order a large pizza with everything on top (EVERYTHING) or that I was going to order a pizza anyway and simply happened to see the ad before I did?

Google ads, on the other hand, are displayed at a crucial point in the buying cycle- your ads show up when people are actively searching for your product, giving you a far higher chance of convincing them to click and eventually, buy. It is an answer to a specific demand, giving you a motivated audience and eliminating the uncertainty and guesswork that a CPM model might include.

In conclusion, every business has very particular needs but in general, I’m going to go out on a limb and say Google’s PPC AdWords model works better if you’re looking to get results soon and drive highly motivated traffic to your website.

Agree? Disagree? Have insights (or pizza) you’d like to share?Looking to advertise online? Look no further. releaseMyAd Online is one of Google’s select Premier SME partners,making us the easiest way to start an ad campaign to promote your products/services on Google. ReleaseMyAd has no minimum payment clause- we cater to all budgets, making your online ad campaign affordable and directly converting your money to calls and queries from potential customers.Call on 09830688443 or email at online@releasemyad.com.

Author Bio: Sukanya Datta Ray is an intern at releaseMyAd.com where she writes a lot of emails and daydreams about pizza, among other things, at her desk. She’s studying English at Smith College, USA and during her time with us, has helped us extensively with our AdWords accounts, gaining a lot of insight into the world of online advertising.