The Cost Factor of An AdWords Campaign

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Where there is a will, there is always a way, which means that if you want to advertise and if you’re worried about a remarkable depletion of your financial resources, there is always this one way you may organize a campaign at an economical rate. The way is the ‘PPC way’ by AdWords. AdWords is indeed the most cost-effective means of advertising. We pay for the clicks, not for impressions. However, for the campaigns to be financed within a comfortable budget, the advertiser has to be careful in managing the campaign.

Let’s acquaint ourselves with the concept of Cost Per Click first. It refers to the actual amount one pays for every click earned by an advertisement in PPC marketing. The formula for calculating CPC is as given below. Only, we add the corresponding exchange rate value of rupee for the dollar which is around 61 rupees right now.

In CPC bidding, an advertiser gives a Max-Bid which is what he is willing to pay at most. Here, the feature of ‘Bid Adjustment’ can be employed to alter bids in accordance with the location of the prospective customers, the search engine device or the time of the day; and ‘Enhanced CPC’ can be employed to change bids when conversion looks more promising. An advertiser also has the option of determining for himself how much he wants to pay or he may let Adwords be the boss and decide for him. Some of the things that ought to be maintained to ensure cost-effectiveness are as follows:

In CPC bidding, an advertiser gives a Max-Bid which is what he is willing to pay at most. Here, the feature of ‘Bid Adjustment’ can be employed to alter bids in accordance with the location of the prospective customers, the search engine device or the time of the day; and ‘Enhanced CPC’ can be employed to change bids when conversion looks more promising. An advertiser also has the option of determining for himself how much he wants to pay or he may let AdWords be the boss and decide for him. Some of the things that ought to be maintained to ensure cost-effectiveness are as follows:

  1.  The advertiser must be clear about his advertising objectives; like whether it is traffic-generation, lead-generation, effective keyword targeting or superseding competitor performance. In that case, the advertiser would be in a better position to channelise his funds to best of its advantage.
  2. The advertiser must conduct a protracted keyword research; as bidding on generic or popular keywords can be pretty expensive. Long tail and unique keywords are much more cost effective. The trick is to use Analytics to figure out what long tail keywords are to be bid on.
  3. It is always intelligent to have exact and phrase keywords that will protect the advertiser from drawing unnecessary clicks and thereby inferring redundant expenditures.
  4. Having a negative keywords list serves a similar purpose, that of avoiding appearing for irrelevant searches and thereby inferring useless expenses.
  5. Its best to bid manually instead of letting AdWords decide in order to match the CPA and ad-position that we wish to have.
  6. We must keep a track of our average ad position but not obsessively aim for the top-most positions that draw the maximum number of clicks a lot of which are often totally redundant.
  7. Ads must always be optimized to ensure good Quality Scores which is a key ingredient in cost control.

releaseMyAd is the leading online advertising agency which helps you to get maximum results for your Ad investments.Our basic objective is not only to get you qualified traffic but also to get you maximum relevant clicks at a low cost.We put in our expertise to get you high quality score for a low spend. If you have any query about how start your paid ad campaign on Google, contact us on 09830688443 or mail at online@releasemyad.com.

 

Author Info :Suchandra Banerjee is an English grad pursuing her masters at present. She is currently interning at releaseMyAd and is thoroughly enjoying her time here given that the work is very exciting and edifying. She hopes to put to use the knowledge she is gaining here later on in her professional life. She is absolutely crazy about travelling and loves to read novels when she isn’t writing for us. She hopes to do at least one-fifth of what her bucket list contains. We wish her all the best with that.