adwords campaign |

November 21, 2014March 28, 2019

Adwords Advertising gets simpler Through releaseMyAd

This is extremely simple and full of benefits! The advantages of creating an AdWords campaign through an agency like releaseMyAd is endless. A Google SMB partner like this agency is an invariable AdWords expert and therefore in a good position to be able to guide you through the process of launching an online advertising campaign. Half the work involved in advertising digitally is covered within the premise of just booking an ad through RMA. We shall see how.

Your first task is to visit online.releasemyad.com where you click on ‘Start My Campaign‘ option. In just 3 simple steps you are to get started with your Adwords campaign.

1) Introduce your campaign.

For this:

You need to provide your target location wherein you are required to mention the city and country where you want your Ads to visible.
Mention of your product and service category which you want to promote on Google Search Result Pages. You may easily select your business category from among the ample options given in the drop down. In case you do not find the relevant category you can add as a custom category.
Tell us whether you have a website or not. Its good if you do but its no big deal if you don’t because we shall be most pleased to make an attractive landing pages for your business.
Provide your email Id to proceed to the next step.

2) Analyze Campaign Details.

Here:You first analyze your advertising keywords. You may ask for more keywords than the number served in one go. You may even reduce the size of the keyword list by getting rid of those keywords that you feel could be done away with and you could add your own terms. Placing the cursor of each keyword shows a pop up that tells you the number of searches earned by the keyword and also its estimated cost per click. The section on the right gives you an idea of the number of customer you may expect by way of searches each month. You are also shown your expected cost per click. This step is detailed enough to cover you Adwords campaign necessities from every direction.
In this step, you tell us how you would like to receive customer responses. You may choose to receive website visitors, email queries, of phone calls. We shall arrange for whatever you want.
Once you do that, you shall be asked for you contact details. Feed in the relevant information here and proceed to the next step.

3) Select a plan and make the payment.

You first select the number of visitors you’d like to receive each month on the number bar provided. According to that, you are shown a final estimation of the total number of your ad impressions besides the number of clicks you’d draw.
You give the email id in which you’d like the AdWords campaign proposal to be sent.
After that, you proceed to make the payment. This page shows a list on the left where the services you shall avail are marked. The pie chart at the centre gives you a good idea about the market extent you may reach out to with the premise of your budget.
A lot of you pricing questions are answered at the bottom of this page. Do take a look at them should you feel the necessity for it.

See, its cakewalk and the results you’d get out of organizing a campaign through an AdWords agency like RMA are as tasty as a freshly baked chocolate cake from Kookie Jar so get set go.

releaseMyAd is one of the best online advertising agency which helps build perfect online adwords campaign which help you get right visitors to your site. If you have any queries to build your campaign through us you can email us online@releasemyad.com or you can call us on 09830688443.

Author info:Suchandra Banerjee is an English grad pursuing her masters at present. She is currently interning at releaseMyAd and is thoroughly enjoying her time here given that the work is very exciting and edifying. She hopes to put to use the knowledge she is gaining here later on in her professional life. She is absolutely crazy about travelling and loves to read novels when she isn’t writing for us. She hopes to do atleast one-fifth of what her bucket list contains. We wish her all the best with that.

November 21, 2014March 28, 2019

releaseMyAd unveils the Secret Behind Successful Google Adwords Campaign

You need to know how to do it in order to be able to do it well. Creating an adwords campaign is no big deal but making it work is no mean task. The little advertisements that are presented to us once we type in a search query need to be well-crafted. Customer response greatly depends on how effective these are. I’ll show you ways and means to get those eyeballs towards your advertisements and eventually earn the clicks that you so deserve.

What is it that really works???

We notice a lavish usage of numbers in this ad. Numbers go a long way in boosting the prospects of an advert. Numbers draw attention by making the ad appear more simple. It appeals to the logical bent of mind that a serious searcher has. Numbers increase the precision of the ads. Here, the cost figure and the percentage given gives the customer an exact idea of what they are getting. Besides, price inclusion saves you a lot of unnecessary expenditure given that customers who do not want to pay the sum you’ve quoted won’t click on your ad.

A lot of symbols have been added here – The usage of characters like %, +, * and the registered trademark sign also makes this ad stand out.

Attractive offers– Offers attract people, especially us Indians. We all love to believe that we are getting the best possibe value for our money and if your advert successfully communicates the same to your prospective customers, then a lot of work is done. This ad makes a compelling offer.

Compelling calls-to-action– This urges the customer to make a move there and then. It spurs a customer to do what you want them to do.

In this ad, we note the usage of the trademark symbol in Accurameter™ Procedure. The ad thereby stands out and gives a sense of assurance to customers seeing the advertisement.

Putting phone numbers in the ad text can be an effective call-to-action. This tends to increase the boundaries of the customer’s comfort zone given that it subtly tells them that a human voice is waiting on the other side of the digits to answer all their queries and explain everything to them. This way, you draw in your customers by making them feel more comfortable.

Clearly communicating a benefit will be beneficial to you. Treating the neck pain with a barely invasive procedure is clearly an advantage. This is bound to lure in customers who would naturally want to know more about this.

The new things we notice here are:

The mention of a time frame in which the customer can expect results.
The money saving offer.

This ad truly piques the interest. This totally draws you in. In dangles the pastry in front of you but to eat it, you need to click on the link and visit the page. This makes you yearn for what the advert seems to offer and makes you click on the ad.
Its a great decision to use a question mark at the end of the heading here. That way the advertiser abstains from making any lofty claims. He just seems to make a simple offer. A visitor’s scepticism is countered well that way.

Besides appealing to people’s fascination for lists, This ad offers a simple solution to a complicated problem and it also stirs up the visitor’s curiosity thereby drawing him in.

This advert has none of the conventional traits that is supposed to work for an advertiser but it has just one thing. Big names! This massively adds to the advertisement’s credibility.

It effectively aims at a narrow target audience but other than the fact that it draws in customers by giving them the hope of being entitled to a large sum, the word ‘free’ helps a lot. The offer of a free case evaluation is like offering a free sample online for leads. This goes a long way in optimizing for clicks.

It is the usage of quotes that make these adverts so effective. Quotes make the ad stand out, especialy the words that are put within quotes. It also speaks well of a company since it shows how others have testified for what they have to offer.

The insertion of an ad proof 25,000+ “Happy Customers” indicating how many customers the advertiser has already catered to speaks well of the advertiser.

These are simple tips that go a long way in improving your campaign and amplifying your profits three-fold if not more. Keep these in mind and you shall be rich but how far can an article explain the intricacies of ad creation. An expert always knows more and he constructs instinctively. He is constantly engaged in this and knows exactly what technique will work for what trade.

ReleaseMyAd is an expert by all means. We know what you need and we shall do it for you. Advertising through us will ensure your success.You can write to at online@releasemyad.com or can call us on 09830688443.

November 12, 2014March 28, 2019

The Cost Factor of An AdWords Campaign

Where there is a will, there is always a way, which means that if you want to advertise and if you’re worried about a remarkable depletion of your financial resources, there is always this one way you may organize a campaign at an economical rate. The way is the ‘PPC way’ by AdWords. AdWords is indeed the most cost-effective means of advertising. We pay for the clicks, not for impressions. However, for the campaigns to be financed within a comfortable budget, the advertiser has to be careful in managing the campaign.

Let’s acquaint ourselves with the concept of Cost Per Click first. It refers to the actual amount one pays for every click earned by an advertisement in PPC marketing. The formula for calculating CPC is as given below. Only, we add the corresponding exchange rate value of rupee for the dollar which is around 61 rupees right now.

In CPC bidding, an advertiser gives a Max-Bid which is what he is willing to pay at most. Here, the feature of ‘Bid Adjustment’ can be employed to alter bids in accordance with the location of the prospective customers, the search engine device or the time of the day; and ‘Enhanced CPC’ can be employed to change bids when conversion looks more promising. An advertiser also has the option of determining for himself how much he wants to pay or he may let Adwords be the boss and decide for him. Some of the things that ought to be maintained to ensure cost-effectiveness are as follows:

In CPC bidding, an advertiser gives a Max-Bid which is what he is willing to pay at most. Here, the feature of ‘Bid Adjustment’ can be employed to alter bids in accordance with the location of the prospective customers, the search engine device or the time of the day; and ‘Enhanced CPC’ can be employed to change bids when conversion looks more promising. An advertiser also has the option of determining for himself how much he wants to pay or he may let AdWords be the boss and decide for him. Some of the things that ought to be maintained to ensure cost-effectiveness are as follows:

The advertiser must be clear about his advertising objectives; like whether it is traffic-generation, lead-generation, effective keyword targeting or superseding competitor performance. In that case, the advertiser would be in a better position to channelise his funds to best of its advantage.
The advertiser must conduct a protracted keyword research; as bidding on generic or popular keywords can be pretty expensive. Long tail and unique keywords are much more cost effective. The trick is to use Analytics to figure out what long tail keywords are to be bid on.
It is always intelligent to have exact and phrase keywords that will protect the advertiser from drawing unnecessary clicks and thereby inferring redundant expenditures.
Having a negative keywords list serves a similar purpose, that of avoiding appearing for irrelevant searches and thereby inferring useless expenses.
Its best to bid manually instead of letting AdWords decide in order to match the CPA and ad-position that we wish to have.
We must keep a track of our average ad position but not obsessively aim for the top-most positions that draw the maximum number of clicks a lot of which are often totally redundant.
Ads must always be optimized to ensure good Quality Scores which is a key ingredient in cost control.

releaseMyAd is the leading online advertising agency which helps you to get maximum results for your Ad investments.Our basic objective is not only to get you qualified traffic but also to get you maximum relevant clicks at a low cost.We put in our expertise to get you high quality score for a low spend. If you have any query about how start your paid ad campaign on Google, contact us on 09830688443 or mail at online@releasemyad.com.

Author Info :Suchandra Banerjee is an English grad pursuing her masters at present. She is currently interning at releaseMyAd and is thoroughly enjoying her time here given that the work is very exciting and edifying. She hopes to put to use the knowledge she is gaining here later on in her professional life. She is absolutely crazy about travelling and loves to read novels when she isn’t writing for us. She hopes to do at least one-fifth of what her bucket list contains. We wish her all the best with that.

January 16, 2014November 7, 2014

Be on Top of World’s Largest Search Engine with ReleaseMyAdWords

Over the past four years, the digital advertising market in India has steadily expanded standing at a net worth of over 2260 crores. The growth in digital advertising made it imperative for businesses to opt for the online medium more often. The goal is to reach out to the right people, at the right time, through the right medium.

“Let’s Google it” – The fact that Google has become a verb indicates how search engines have influenced consumer behavior.

But advertising on Google is not an easy task as it requires immense strategic planning that takes up ample time and energy. It includes bidding for the right keywords that Netizens prefer and use while looking up products and services related to your business.

With releaseMyAdwords you can avail the opportunity to launch your very own adwords campaign on Google within minutes. In our effort to continually help businesses advertise online, we have become East India’s only Google Premier SME Partner. Our certified experts help create ads relevant to your business. We directly convert your investments to calls and email queries from potential leads.

The process is simple. Allow us to explain in detail:

You simply introduce us to your business and tell us the places you want to target customers from.
We let you know the keywords most searched for by potential customers over the past six months.
Once you have finalized this list, you tell us how many customers you want to cater to in a day. We develop 3 plans for you to choose from.
A representative from our company gets in touch with you to understand your business once you have confirmed your campaign.

We can also build you a 1 page website at no extra cost provided. We promise that your ads will go live within 48 hours.

What Happens Next?

-Now users conducting searches relevant to your business start noticing your ads amongst the top 3 search results

– They click on an ad; they are redirected to your website where they receive all the necessary information about your products & services

-Visitors can call / email you directly or submit their requests by filling a query form present on the landing page.

Benefits of Online Advertising: Online advertising helps you monitor your campaigns response. You are only charged according to the Cost per Click (CPC) model where you pay only when a user clicks on your ads. You may also track your campaign growth in terms of how many users reach your website and the number of calls and queries it generates. In the advent of todays digital media one cannot help but notice the brilliant impact it has on every individual. It is the perfect medium every business should use to widen its customer base by monitoring every penny of their investment. In short, it renders the maximum return on investment compared to any other medium. releaseMyAdwords helps you to achieve this return on investment taking responsibility of bringing customers to you by assigning experts to handle your account.

If you have any questions about how start your paid ad campaign on Google, visit our releaseMyAdWords FAQ Page.

Start growing your business today! Visit http://online.releasemyad.com/.

Author’s Bio: ReleaseMyAdwords is a new initiative which is being handled by one of the newest talents of ReleaseMyAd, who also happens to be the author of this post, Mr. Rahul Bagchi. He has been associated with our Digital marketing team for the past 4 months and already has a lot on his plate as far as tasks are concerned. He has proved to be a highly competent and fast learner. We wish him all the best for his future at releaseMyAd and thank him for contributing his knowledge to boost our blog.