Elle Magazine advertisement |

Before Elle Magazine came to India, there was no other magazine completely dedicated to fashion and lifestyle. Thus, it was easy for Elle to create a niche for itself in the fashion and lifestyle magazine genre. This French origin magazine was launched in 1996 and filled the gap for a complete fashion and lifestyle magazine for the upmarket metro women in India.

While its predecessors continued to function as a complete women’s magazine, Elle India grew in its niche market. Elle India is known for its quality fashion content. The magazine has kept pace with international fashion without bombarding Indian women with it. Its success stems from the magazine’s policy of adapting to the needs of the local markets.

The magazine features the latest from the world of fashion, from quick-fix makeup tips to the latest fashion trends, latest beauty hacks, celebrity fashionistas, beauty and fashion blogs, etc. It is a complete magazine for the fashion conscious Indian women.

Being a premium magazine it is priced exactly right, to appeal to the upper-class urban Indian women. Elle functions on the low circulation and high-quality model. It targets women, who do not consider the price of the magazine as an issue but look for quality content.

This policy model of Elle has worked quite well, as from a content-ad ratio of 77:23 in 1996-97 it soon reached 53:47. Elle has been able to get premium fashion and lifestyle brands onboard thanks to its quality readership.

Elle Magazine advertising generates the necessary buzz for your brands. This is because Elle India provides its advertising partners more than just as spots for the vanilla ads. Elle associates with its advertising partners in strategic partnerships and integrating brand synergies through blogs and articles, advertorials, contests, etc. that entice their target market of 18 to 45-year-old upper crust women from Indian metros.

To book your ads with Elle Magazine India at lowest rates contact us now at enquiry@releasemyad.com or 09830688443.

A name synonymous with the fashion industry, Elle is the largest selling fashion magazine in the world. Started in 1945 in France, this magazine is now the frontrunner in the fashion industry, and apart from being the highest selling fashion magazine, Elle also enjoys the distinction of being one of the highest selling magazines of all time. Elle first appeared on Indian newsstands in the year 1996, marking the birth of the Indian edition of this famous periodical.

The Indian edition of Elle enjoys a grand circulation of 93,425 and a readership of 2,80,275 individuals. As a result of their supreme reach and unparalleled popularity, Elle is one of the top advertising destinations for a large number of brands. Being an elite magazine, advertisers feel that advertising in a magazine of such repute will do great things to their brands, and they aren’t wrong; studies show that readers often indulge in basing judgements on brands and advertisements based on the advertising platform that is being employed.

Advertising in magazine is indeed a lucrative prospect, as can be underlined in the list below:

Due to magazines enjoying a larger shelf life, ads in magazines enjoy greater brand recall.
Ads in magazines tend to fare better than other ads due to the high production value – glossy pages and colourful images.
Advertising in magazines is a targeted method of advertising, as the focus groups are smaller and more concentrated.
Advertising with popular magazine brands like Elle raises brand value due to mere association.

One might wonder what it takes to book an ad in a prestigious magazine such as Elle; and the answer is simple – book your ad online via releaseMyAd. The booking process hardly takes more than 5 minutes, and through renowned magazine ad agency releaseMyAd, you can get the best deals.

The booking process:

Select ad position
Select ad size
Provide us with your e-mail id, phone number and business details to view rates
Select and upload your ad creative. We can also create an ad image for you.
Choose the date when you would want to start your campaign
Clear payment via a host of online and offline procedures

If you have any queries, you can call releaseMyAd on 09836068426, or mail us at enquiry@releasemyad.com.

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How does Elle Magazine advertisements manage to get such immense response?

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