Display Ads on Newspaper |

The first advertisement in a newspaper is believed to have been printed in the Boston News-Letter in the year 1704, where an estate was promoted for sale. In the years, and eventually centuries that followed, newspaper advertising has grown to become not just a big business, but a lucrative channel for businesses to advertise their products and services.

As newspapers became popular in the 18th century, advertisements in newspapers became mainstream, and newspaper display advertising emerged as a preferred choice for advertisers. As a result, large, eye-catching advertisements would show up alongside news articles and editorial content, and newspaper display advertisements steadily gained ground as an effective way to attract and retain the reader’s attention.

Display advertising is the type of advertising that makes a message truly stand out. Just as the name implies, display advertisements are ads which focus primarily on using visuals to convey a message.

In newspapers, display ads are the most extravagant types of ads, and they come in varying sizes, with the largest being a full page display ad. Needless to say, the larger the ad, the higher the ad cost.

However, it should also be noted that the size of a display ad is not the sole determinant of its price. Equally important is the page on which the ad is placed. If a display ad is placed on the front page, it will come at a significantly higher price than if it is placed on any of the following pages. The day of the week, as well as the specific city edition of the newspaper are also factors that have an effect on the total ad cost.

The mere ability of display ads to present a message in an eye-catching manner, with visuals, images, designs and colours included, is what makes these ads so popular among businesses. It goes without saying that ads that are visually attractive will have a longer lasting impact on the mind of an audience.

Therefore, if you have a message for your audience, book your display ads in newspaper through releaseMyAd and reach wider! Having been in the advertising industry for more than a decade, releaseMyAd offers you an ad booking platform that is truly unparalleled. Get the best deals, attractive discount packages and the lowest ad rates anywhere for your display ads on releaseMyAd’s platform. Book your display ads today through releaseMyAd and reach wider!

Newspapers are not only a source of news or information rather it is a platform which is meant for communicating to different people for business or personal purposes. Apart from mainstream news, newspapers provide different classified advertisements which help people in multiple ways in their daily life. One can find different jobs, paying guest or houses on rent or look for bride or grooms in the newspaper classified section. So it is a package that offers everything that a reader needs.

So, what comes to your mind first when you think about advertising in a newspaper?

Let me guess! It must be the ‘cost’ of the advertisement. Well, this is quite an obvious thought that appears in an advertisers head before placing an advertisement in any newspaper. As the entire planning and execution of the ad campaign is based on the given budget. So advertisers need to understand certain factors that determine the newspaper advertisement cost.

These are the factors that advertisers should keep in mind while considering the cost of the advertisement:

Size of the ad– Both classified display and display ads are calculated based on their size in per sq.cm unit. The classified pages are dedicated to classified ads section while displays ads can be found on any page. The price is measured as per length and width of the advertisement. Newspapers offer different ad sizes that advertisers can opt for like the single column (3-4
cm width), double column (6-7 cm width) or triple column (9-10cm width) to grab the eyeballs of the readers. Apart from these, the ad rates in newspaper fluctuate based on quarter page, half-page and full page advertisements.

Ad type– In newspapers, three types of ads are published- classified text, classified display, and displays. Among these classified text ads are the cheapest while classified display and display ads are little expensive as it includes graphics and images.
Ad category– ad rates in newspapers vary for different ad categories. For example, if you book recruitment and a business advertisement, you will be charged with different rates for both these categories.
Placement of the ad– Placing your advertisement in the right place is the first step to grab the attention of the readers. An advantageous placement of an advertisement obviously affects the cost of that particular ad since a better placement ensures maximum exposure.
Choice of the newspaper– the cost of newspaper ads differ on the selection of newspapers. For instance, if you choose national English daily with high readership and circulation numbers you need to pay a little more than the regional newspapers.

So if you are thinking to book your ad in any Indian newspapers through releaseMyAd just visit our website or give us a call. releaseMyAd is the leading online ad booking platform. Since we are authorised by INS, the main governing council of media publications, the publication house sends us direct ad rates which are the cheapest. Thus you don’t have to pay any extra commission charges. You will get the best opinion from our media experts to reach out to your target audience. We provide special rates to our customers who book ads through our website.

releaseMyAd Ad booking process: Our ad booking process is very simple; it will take only a few minutes to book your ad. So follow these 4 steps below:

1) Visit our website (www.releasemyad.com).

2) Select your preferred newspaper and city.

3) Enter your ad text and choose the publication dates.

4) Now proceed to make the payment through our various online or offline modes.
If you find any kind of difficulty in booking your ad call us at 09830629298 or write us at book@releasemyad.com.

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