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February 7, 2014February 21, 2014

Helpful Tips on Newspaper Property Advertising in The Hindu

Sale, resale and promotion of real estate and properties is a rampant affair across the whole of Southern India. Chennai being a metropolitan city comes up with a lot of property advertisements. Since the number of real estate classified ads is immense, it becomes essential to make them stand out in huge bunch of other advertisements. In spite of having a large number of property advertisers across the cosmopolitan city, a lot of advertisers are unaware of certain simple ways to get noticed much more easily.

releaseMyAd, apart from simplifying the process of booking classified and display advertisements in newspapers has also taken it up as our responsibility to help advertisers get the best out of their own ads. In spite of choosing a popular newspaper such as The Hindu, often advertisers do not get the responses they wish for. Often display property advertisers take away the attention while classified advertisers fall behind in the race. To overcome this, we have come up with certain potentially helpful tips for Property advertising in Hindu.

Tips to be followed to get noticed:

If you are advertising a Property in Chennai, then it is extremely essential for you to provide proper details about the locality and connecting road to ensure that your target customer can reach the area conveniently. Such detail also makes your ad more authentic and it stands out among the rest in lieu of the details provided in it. The following is an example of the same:

“Farm housing plots for sale in Chennai, Tiruvottiyur, Near Parrys Corner, Rs.75 /Sqft. Avail EMI@0%interest Contact S.Vijay: 99****1***”

Classified Advertisers of Property must always try and use colour highlights to make your ads stand out or you can also opt for Display Classified ads in which you can use logos as well as images of the property for sale or rent. These ads are a little more expensive than text ads but are way much lower in cost than Property Adverts. Also they are eye-catchy for most target readers. An example of a Classified Display Property Ad is provided for your preference
People often end up losing out on potential buyers when they forget to mention whether the property in question is for sale or resale. It is mandatory to mention that your ad content as it eliminates a lot of irrelevant responses while making the ad more focussed on certain specific buyers. An example of the same has been provided below:

“2 BHK- GF apartment at Fairmont Gardens -1069 sq. ft next to MIOT hospital Chennai with open car park for sale, Contact: Raj Laxmi at laxmi@yahoo.co.uk”

“2 BHK- GF apartment at Fairmont Gardens -1069 sq. ft next to MIOT hospital Chennai with open car park for resale: Contact: Raj Laxmi at laxmi@yahoo.co.uk”

The difference between the two ads is created by the fact that properties on resale are often more expensive than the ones on sale as the value of real estate is always on the rise.

The next tip to be followed is that your ad should specifically mention whether the property in question is ‘For Sale’ or ‘For Rent’. These two differ from one another for the obvious reason of ownership. Apart from this rented property requires monthly payments while properties on sale required complete payment and official acquisition of the estate. Again specifying the purpose of the advertiser ensures that you get responses from only potential buyers or people interested in renting.
Another tip that ensures maximum visibility of your property advertisement is to place it under the weekly property supplement of Hindu, Property Plus. But please know that supplements enable you to publish only display adverts which are charged based on the size and space they occupy on a page. This pullout is released every Saturday along with the main newspaper and is responsible for better responses.
The last but not the least, for classified advertisers, it always helps to sub-categorize your advertisement. This ensures that your ad is placed under the specific section for higher focus and relevant responses. It’s all about being present where people are looking for you. These sub-categories include Architects, Buying, Home Décor, Home Finance, Rental, For Sale etc. Apart from these, you can further classify your ad or property type, for instance under the sub-category Buying, there are classifications like Commercial Land, Commercial Building, Factories/Sites, Farm Houses, Resorts, Residential Flat or Land or House, Timeshare etc. Adding such classifications makes sure that the ad is seen by people whom you are targeting

These are some tips that can help you get much better responses for your Property Ad in The Hindu. Apart from these if you have any queries on Property Advertising in Hindu or need more help in getting your ad published in the preferred newspaper, then you can email us at book@releasemyad.com or questions@releasemyad.com. You can also call us at 09830629298. For more getting instant answers on placing property ads in Hindu, you can also visit the Hindu Property Ads FAQ Section.

July 26, 2013September 15, 2014

Real Estate Developer Owner of Mumbai Up scales his Company and Client base with Newspaper Advertising

releasemyad-real-estate-customer — A releasemyad client from Real Estate sector

‘Know our Customer’ is a very special initiative for releaseMyAd. It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.

Real Estate development in India is at its peak at present. Many real estate firms and property developing agencies have achieved great success in a very short span of time in this particular field. The owner of MRO Solutions, Mr. Ujjwal S is among such successful real estate business men who have attained a great name for themselves a period of time which is as small as 4 years. He has established a stable ground and a good name for his organisation within a period, people usually take to even understand a certain business.

real-estate-growing-industry — Real Estate is the fastest growing Industry in India

He speaks out on how newspaper advertising has aided his business to grow and his journey from simple classified advertising to big budget creative display adverts.

Q. Please tell us about your business?

A. MRO Solutions is mainly a real estate developing firm. We build housing as well as office complexes in places across Maharashtra. We have also expanded into Financial Consulting sector, though our major business is Real Estate oriented.

Q. What was your marketing objective ?

A. We simply wanted to increase our client base and reach out to as many people as possible. Real Estate is a thriving industry and shelter is something crucial to everyone. Many industrial and offices space requirements are coming up almost every day, especially in Mumbai. Hence the need for property is unending nowadays and the profit margin is quite substantial, so we wanted to be able to make our presence felt by the people who want to invest in property and real estate across Maharashtra.

Q. Who was your target audience?

target-audience-for-real-estate — Target Audience for Real Estate Business

A. MRO is into different kinds of property building which range from economical to lavish apartments, complexes and offices spaces. We wanted to reach out to different segments of the population-upper-middles class, upper class and even corporate officials. But we were more interested in developing property in the Maharashtra region only, so we chose to advertise in Mumbai, Pune, Kolhapur and other Maharashtra city editions of national or English newspapers as well as in regional newspapers.

Q. What was your experience with newspaper advertising? Would you invest in newspaper advertising again?

A. Well the responses we received varied based on the days we published the ads. On weekdays the responses were limited but on weekends we received more responses than we could manage. At times, people would tell us that they saw our advert on a certain Wednesday but is calling us on a Sunday. As far as we understood, they used to save the contact details or keep the cut-outs with them to get back to us in their free time as people always prefer to have ample time while looking for a property investment.

But we received most of the genuine responses and potential buyers through the newspaper adverts, therefore we still continue to publish newspaper advertisements quite often.

property-development-planning — Planning for Property Development

Q. Why did you choose to book a newspaper ad via an online portal like releaseMyAd.com?

A. When we began booking ads for the first time, we were into classified advertising as we had a limited budget and online booking of newspaper ads was much more economical and saved a lot of time. Rather than investing in unnecessary hefty commissions for individual third party agents, we preferred to book the ad online. It was fast, convenient and economical then.

Since the business has grown to a much larger proportion now, so has the need for advertising and hence we are into display advertising now. But I guess releaseMyAd doesn’t provide creative help for display ads, so we had to move to an ad agency, which now does all the work necessary-creative, media planning etc.

*Note: To this concern of Mr. Ujjwal S, the response was that, presently releaseMyAd provides expert help for creative display ads. Starting with media planning, ad designing and evrything else, releaseMyAd provides special services such as “Create Myself”-where you can create your own ad with the help of design templates; “Upload Existing”-where you can upload an already designed advert in JPEG/PDF/EPS/TIFF format and lastly “Hire Expert”-to get help in designing your ad as well as help with media planning to get it published in any newsppaer of your choice.

property-development — A developed Property

A. It was quite satisfactory. I had booked the ads directly from the website and found it quite easy to use and smooth. The entire process was completed in just a few minutes. Evne the payment was made quite easitly without any hassles.

We are glad to assisit so many businesses grow who also appreciate our services. Its a different feeling to be a silent yet essential part of a renowned business built from scratch. We are extremely thankful to Mr. Ujjwal S for using our services and for giving us so much of his valuable time to successfully complete the survey.

To get complete assistance for your newspaper advertising ventures, please visit the following page:

July 11, 2013September 15, 2014

Newspaper Media provides a haven for Individual Property Deal Solutions according to Ameya Joshi from Mumbai

‘Know our Customer’ is a very special initiative for releaseMyAd. It is one of the favourite sections of our entire team. This is simply because, “

Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.

Ameya Joshi is a Project Manager at a reputed IT services company in Mumbai used Newspaper as an advertising medium for the sale of his individual property located in Mumbai itself. His requirement was more for private reasons rather than for any business purposes. He needed to sell his Andheri, Mumbai flat and selected Newspaper as his medium to reach out to prospective & potential buyers without the help of brokers. This was an urgent requirement for him and he had placed his adverts almost more than 2 years ago.

His experience with Newspaper advertising and the end results of the same have been summarized in this particular Case Study. The insights provided Mr. Joshi has enabled us to know about how newspaper advertising is one of the best and most hassle free mediums to attract property buyers.

Q. Could you please tell us something about yourself?

A. Well, I am currently working in the IT sector as a Project Manager at LearningMate in Mumbai, Maharashtra. But the requirement I had was more personal than professional. I needed to sell my Andheri flat as soon as possible and move into a new place of my choice.

Q. What made you take the decision to choose Newspaper as your medium of advertisement?

A. The reason I felt the need to advertise in a newspaper is due to its reach, regionally as well as nationally and the genuineness of prospective buyers. All my family and friends have always opted for newspapers as a medium to reach out to genuine buyers and even sellers when it comes to serious transactions like Property, Matrimony and all. Hence, this induced my faith in newspaper advertising which in turn led me to advertise in Newspaper

Q. Did you have any specific target audience in mind while advertising in the newspaper?

A. To be honest, I barely had any specific target audience in mind, simply because this was more of an individual and personal transaction rather than a business deal. All I preferred was to have genuine and legal buyers for my property as I simply wanted to stay away from any unnecessary trouble or issues.

Q. How effective did Newspaper advertising prove for your Property Sale? If required would you use newspaper as an advertising medium again?

A. In my opinion, Newspaper as a medium provides a Haven for Property selling and buying. I think Newspapers provide a simple solution for such individual Property Deals. All you have to do is give an ad in a preferred newspaper and relax, while waiting for the responses. Given an opportunity or if required I would surely use Newspaper as a medium to advertise in with no qualms.

Q. Why did you go for an online portal such as releaseMyAd to book your newspaper ad?

A. Honestly, when I had booked my first advertisement for a newspaper online, releaseMyAd.com was the first and only online portal

newspaper-ads-for-property — Newspaper Ads for Property

available for booking ads online in any newspaper. It was an idea of which releaseMyAd was the pioneer which resolved a lot of issues that my relatives and friends had faced earlier. Online newspaper ad booking saved a lot of time and unnecessary hassles experienced with local third party agents.

Q.How was your experience with releaseMyAd’s online ad booking portal?

A. The releasemyad.com webpage is really easy to navigate and the booking procedure is really simple. Any person with a little bit of knowledge about the internet can easily release their ads online through releaseMyAd. The most engaging and interesting section of the website was the Compose Advertisement page. Every feature starting with enabling me to view the number of words used in my ad while creating the same, the ad enhancements, the design templates as well as the Live Ad Preview Feature were simply excellent and extraordinary. The previewing ad feature made it easier for me to enhance my own advertisement for better visibility among other classified ads.

The releaseMyAd team would really love to express our gratitude to Mr. Ameya Joshi for sharing his valuable time with us for giving such a positive feedback on newspaper advertising and releaseMyAd as a newspaper ad booking portal. To get a firsthand experience of the services provided by us, please visit the following web page:

May 16, 2013November 24, 2015

Property and Real Estate Newspaper Ad Booking at one go with ReleaseMyAd Property Page!!

property-newspaper-adverts — Property Newspaper Advertisements

Real Estate is a booming industry and all industries need an advertising medium. So does Real Estate and the most trusted medium is Newspaper. ReleaseMyAd.com has been in the newspaper advertising industry since more than 3 years and still counting. It is India’s largest newspaper ad online booking agency and we always consider the convenience of the customers when it comes to placing their newspaper adverts through us.

Hence keeping the growing trend of the Real Estate Industry in mind, releaseMyAd enables you to book Property ads in any Indian newspaper of your choice directly through the property ads page. We have simplified the entire Real Estate ad booking process for you by providing you with Sample Ads for not just Property category ads but also with Property sub-category Ad Samples which include Accommodation Available, Accommodation Wanted as well as To Let/Rent ad Samples.

You can also learn How to Book a Property advert in 3 simple steps as well as review all real estate related Questions and Answers in the Property FAQ section. ReleaseMyAd also provides you with varied newspaper icons on the Property ads page to help you choose the newspaper directly and review the ad rates for the same category for the preferred newspaper.

newspaper-ad-booking-releasemyad — Newspaper Ad Booking releaseMyAd

Now let’s review the 3 easy steps to book a Property ad in your favourite newspaper through releaseMyAd:

Choose from the Newspaper icons or select the ad type as Classified Text/ Classified Display or Display as per your ad preference
Then you are required to compose your advertisement with the help of our ad enhancers or design templates or you can also upload your own Display Classified or Display Property advert and view the same with our Live Preview Ad Feature
At last, you are directed to the Make Payment page to confirm the ad release dates and clear the payments through our online or offline payment mediums

display-newspaper-property-ads — Display Newspaper Property Ads

When you are done with the payment, you’ll receive an invoice with all the ad booking details from releaseMyAd.

Our payment mediums are assimilated as per your convenience which consists of payment methods like Credit or Debit Cards, Net Banking, Demand Drafts, Cheque Deposits, Cash Transfer, Cash Collection, NEFT (Online Wire Transfer).

At the end, all we need you to remember to ensure a timely release of your advert is to book the ad, confirm the release dates and clear the payments at least 2-3 days in advance.

For any further queries about Property classified or display adverts, please email us at questions@releasemyad.com or customercare@releasemyad.com.