business ads in newspapers |

April 21, 2014

Choosing the Best Newspaper for Business Ads Based on Your Location

Businesses are initiated, built and promoted to ensure Return on Investments for all entrepreneurs, start-ups, MNCs etc. In today’s digital day and age, people experiment with different mediums of advertising in order to promote their Business. With different mediums of advertising coming up every now and then, which often have really low ad rates, businesses are not at a lack of mediums for advertising. But still, not all business ads get the exposure that they need or aspire to get.

For this, it is essential to know that most of the successful businesses with high audience response rate initially earned their name through Newspaper Advertising. Before picking any medium of advertising, irrespective of the type of Business you are promoting, it is essential for a Business advertiser to first begin with Newspapers as the main platform for advertising.

It can be a simple Business Proposal/Offer or it can be promoting your own Consultancy, but it should all begin with Newspaper advertising. You can always begin with Classified Text Business ads, if you have a low budget. These ads are priced based on the number of lines/words/characters used in the ad matter.

In case you intend to have an image and a Business/company, then you can opt for the Classified Display Ad Type, by spending a little more. These ads are calculated based on the ad size in per sq. cm unit. They are available in both coloured and black & white format and are published in the classified pages itself.

Most established Business ads are more often than not published under the Display Ad type, which also enables you to upload images and logos in your ad matter. But these ads are not published in the classified pages and can be printed on any preferred page of the newspaper.

Apart from the newspaper ad type, the other most important factor is the Newspaper. The condition that drives the choice of this factor is the location. Therefore, it is highly recommended that you must know the area which you intend to target. This helps in confirming the newspaper which will be best for promoting your Business in the preferred location. Keeping in mind this specific requirement of Business Advertisers of targeting specific locations, releaseMyAd-India’s largest online newspaper ads booking agency, provides you with a list of Newspapers that are best for Business advertising in the Top 5 Metropolitan Cities of India. The list includes one English and one regional newspaper:

Therefore as per the table you can pick the most preferred newspaper of your target audience in the location of your choice. According to the table the best English newspaper for Business Advertising in Mumbai is Times of India and the best Marathi (regional) newspaper is Maharashtra Times. Both these newspapers are owned by the Times Group and have established a strong foothold across entire Maharashtra.

Based on the list above, you must choose to place your advert in Hindustan Times for a Business ad in English and in Hindustan for a Business ad in Hindi. These two are also owned by the same publication-HT Media and have been voted to be the No.1 English and Hindi newspapers respectively by the people in and around Delhi for the past 5 years.

Times of India is also quite popular in Bangalore and is the No.1 English daily of the city, while the most popular Kannad (regional) newspaper of Bangalore is Vijay Karnataka. In Kolkata, though, The Telegraph (English) is way more popular than those which are otherwise nationally acknowledged. Along with this, in this city the Bengali (regional) newspaper Anandabazar Patrika has much wider circulation and larger readership than its English counterpart, in spite of being under the same publication house.

The same trend is followed in Chennai as Tamil (regional) newspaper such as Daily/Dina Thanthi enjoys much higher circulation and readership than The Hindu, which is massively popular in the southern region of India, including Chennai.

Apart from these there are many other important cities where Businesses need to flourish and promote themselves. To get the circulation details of newspapers read across those cities, you can take the help of the Online Newspaper Decider, where, all you need to do is to specify the Category as Business and then choose the location where you intend to advertise. You will get rates, discount packages and much more associated with Business advertising with the help of this tool. For direct ad booking, you can email us at book@releasemyad.com or simply call us on 09830629298. You can forward your Display Ad Booking Details to nandita@releasemyad.com, for display ads in any newspaper across India.

September 12, 2013September 22, 2016

How can SMEs benefit from Newspaper Advertising?

newspaper-advertising-for-smes — Benefits of Newspaper Advertising for SMEs

Everyone likes to play safe and to tread on a secure path even in case of advertising, more often than not advertisers have chosen to promote themselves through newspaper advertising, which is the safest path to reach out to a significant audience. Many advertisers have confessed that in spite of having access to other advertising mediums, they first wanted to see the reactions and responses their brand receives from the newspaper readers.

classified-ads-in-newspapers-for-smes — Classified Advertising in Newspapers for SMEs

The Small and medium enterprises, commonly known as SMEs, of India, can benefit a great deal from Newspaper Advertising. For start-ups or advertisers with a limited budget, Newspaper beats several other mediums. To know how SMEs can benefit from newspaper advertising it is essential to take a look at the limitations they have to consider while advertising:

Budget-One of the most crucial limitations that SMEs face is of having a low budget allocation to advertising
Resource Allocation-They cannot employ too many resources for taking care of advertising initiatives as the Operations may suffer as a result
Time Management-Lack of time is another constraint since the management has to invest their energy and time to multiple things at once
Selective Reach- SMEs usually have very specific and selective need for reach which is why spending too much on national promotions is barely viable to them

display-advertising-in-newspapers-for-smes — Newspaper Display Advertising for SMEs

Depending on these limitations, which are quite major deciding factors, small and medium firms have to proceed with their advertising campaigns. Newspaper Advertising is among the very few media platforms which take care of all these limitations:

Solves Budget Issues-Newspaper Advertising is not as expensive when the advertiser enters into a contract with the publication. Ads that are run many times on a monthly, bi-monthly, quarterly or even yearly basis benefit much more in terms of enjoying lucrative packages than those which are run just once
Helps Save Resources-In small and medium-sized firms, employees are limited but the workload is quite high and due to this issue, they invest minimum resources in advertising. Publications and even authorised online booking agents, help save this problem by assisting them design and plan their ads at very low or no charges at all
Helps Manage Time-Newspaper Advertising does not need you to plan the ad release months or even weeks before the intended dates of release. Newspaper Ads can be published in any newspaper within days. This advantage helps save the time invested in pointless negotiations and meetings to plan the release of the ad.
Assists in Reaching Specific Audience- National Newspapers typically have many editions for different cities, covering specific areas. Regional newspapers reach out to specific cities and regions in the respective regional languages as well as in English. This enables you to save money on irrelevant advertising and ensures significant audience responses within a short time span

Newspaper as a medium for advertising is a complete platform. The effectiveness creates, increases by leaps and bounds when combined with other mediums, preferably radio and the Internet for low budgets or Television for higher budgets. Advertising across multiple mediums is bound to yield considerable results in the first attempt itself. So pick newspaper advertising first to lead you on to your future successful advertising ventures. Couple other media platforms with Newspapers to launch a full-proof ad campaign within your budget.

July 12, 2013September 15, 2014

Distributor of Herbalife-an International Nutrition supplement boosts Business Prospects with Newspaper advertising

Herbalife logo-the healthy Nutrition Supplement

‘Know our Customer’ is a very special initiative for releaseMyAd. It is one of the favorite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.

Sneha Phadke, an independent and earnest business woman, residing in Mumbai, has a whole new story to tell about the prospects and effectiveness of newspaper advertising. Her feedback helped us in not only improving our services but also our Customer Support base. She provided us with extremely honest and unbiased insights about releaseMyAd itself and helped us work on our weaknesses and acknowledge our strengths.

Let’s see what she had to say about our services and Newspaper as a medium for advertising in the short survey

Q. What is your Business all about?

A. I am basically an agent of the US based MNC which deals in providing healthy nutrition supplements named Herbalife for the health conscious people across all of India. The need and awareness of a health conscious lifestyle is rapidly growing in India and a lot of people take up rigorous diet charts and schedules which end up harming more than benefiting them. Now Herbalife provides a healthy, fat-free and nutritious food supplement in place of such unhealthy dieting.

Q. Why did you feel the need to advertise your independent business?

A. The simple reason for advertising was to inform people about an option for extra income for people looking for such options. We wanted to offer a source of business & engagement to people who need an additional source of Income. We intended to promote, educate and extend this business plan to help the brand and product as well as help people who wanted to work from home, office or the Internet, without disturbing their current job or lifestyle.

Q. Who is your target audience?

A. We mainly wanted to reach out to housewives, retired as well as working people and students above the age of 18 years. People who wanted to have an independent source of income and work according to their convenience without abandoning their comfort zone.

Q. Was the purpose of advertising in newspapers served to your satisfaction? If yes, are you willing to invest in newspaper advertising again?

A. To be very honest, the responses I received were 50 % good and 50% useless. I try to market this Business Proposal through various mediums and newspaper was one of them due to its wide reach and as it is one of the best mediums for mass communication. People refer to newspapers from everywhere across the country and I did receive genuine responses from various parts of India. But there were people who simply called out of curiosity and some who called just for fun, despite this, we weren’t perturbed as this was expected and we were prepared for certain irrelevant responses as well. Though the overall experience with newspapers was quite satisfactory and we still do advertise in newspapers and receive great responses.

Q. What made you book your newspaper advertisement via an online medium like releaseMyAd.com?

A. Firstly, when I had begun my business, the newspapers I wanted to place ads in, especially the National and English language newspapers, were taking bookings only online. Most of the reputed newspapers were taking bookings through releaseMyAd at that point of time, including big names like Times of India and Hindustan Times; hence releaseMyAd was a default option. Furthermore, the online booking procedure was really easy and saved a lot of time and hassles related to payment. I could make my payments through Credit Card with ease and reliability.

Q. What was experience with releaseMyAd?

A. Though I was a regular customer of releaseMyAd.com and used to book advertisements on my own through the website, during the last few bookings I experienced a few difficulties. I was asked to produce too many documents and ID proofs while booking my advertisement for verification purposes. This was quite hassling for me quite a bit and I did not continue booking ads through them as there seemed to be a lack of faith in even long term and dedicated customers from their end. Now I have a personal agent who books ads for me without any issues and all I have to do is to pay him on time.

herbalife-office-abroad — Herbalife Office Abroad

If releaseMyAd could improve on their Customer relationship management and uncomplicated the customer verification process then I would surely take my chances with them again.

We must and would love to express our gratitude towards Sneha Phadke for giving us her valuable time and providing us with highly significant feedback and opinion about the services provided by releaseMyAd. Her feedback has helped us upgrade our services and make it simpler for her as well as future users who want to make complete use of our ad booking service. But in our defence the problems, Sneha faced were related to providing documentation and ID proofs for her newspaper ad, were purely due to new guidelines laid down by certain publishing houses. Should you like to experience our services by yourself, please visit