Tag: book radio ad

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Advertise through ReleaseMyAd on 94.3 Radio One

RADIO-ONE

Next Mediaworks Ltd. in collaboration with BBC Worldwide has jointly ventured the 94.3 Radio One. It targets 7 metros including Mumbai, Delhi, Chennai, Kolkata, Bangalore, Pune and Ahmedabad. With variety of songs and entertainment alternatives, Radio One is the station that marks the dynamics of what the audiences aim to listen to. This is what helps it to stand out from the herd of radio stations that exist around the world.

Not only does this station provide for best entertainment, but it also promise good returns to the advertisers if they select it for airing their ads. The different genres of music that it plays are of great interest for people of all age groups. 94.3 Radio One plays local, vernacular music and even retro and remixes based on what the people of different age groups love to listen to. In fact, it is this radio station that has transformed the image of Indian radio completely.
No matter whether your product is for kids, teens, mid-aged people or older ones, you can trust Radio One for reaching almost each and every group of people across the country via its different radio stations. Thus, if you want to book an ad on radio, ReleaseMyAd will be the best dais for you.

Honours & Awards

  • 94.3 Radio One has been ranked 7 in the overall media list containing radio, TV, print and also internet brands.
  • Radio One has been regarded as number one by the Pitch Magazine Brandometer Survey.

94.3 Radio One has proved itself to be having “maximum impact” on the consumers through “maximum ideas” for . So for you advertisers, 94.3 Radio One will be one of the most effective tools for capturing large group of consumers ensuring profitable results.

We at ReleaseMyAd take the pleasure to book your ad for this renowned radio station, thereby ensuring better and productive results for commercial purposes. We not only provide you the best ad charges, but also an effective media plan.

You can book your ad by calling on to 09830688443

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Advertise through ReleaseMyAd on 92.7 BIG FM

big- fm

92.7 BIG FM came into existence in September, 2006 and gradually extended its reach from cities to towns and then villages. Today, BIG FM stands out from the crowd of so many radio stations with a weekly reach of around 4.3 crore Indians throughout the country. It marks its presence across 45 cities, extends to more than 1200 towns and also more than 50,000  villages.

BIG FM started with the launch of just one radio station and only within 18 months of its journey, 45 stations got recorded in its huge network. From numerous entertaining playlists to amazing placement of advertisements, 92.7 FM is the medium of fun and entertainment not only in metros, but also virgin markets, including consumers and advertisers. The recognition that it receives from time to time from the achievement honours of repute makes it even more important for the radio industry.

Awards:

  • Second time in a row, BIG FM received the honor of being the most awarded radio station at the New York Radio Festival 2011.

  • In the Indian Radio Forum 2012, 92.7 FM was awarded with eight awards

  • Received an award for being the Best Radio Broadcaster of the Year at Golden Mikes 2011 along with four other honours.

BIG FM has acquired a very special place in the hearts of the listeners. You too have realised this after going through the honours and awards that it has been receiving for so long. If you want to get productive results in the form of enhanced sale of your products and services, advertising your brand on 92.7 BIG FM would really prove to be fruitful.

We at ReleaseMyAd take the pleasure to book your ad for this renowned radio station, thereby ensuring better and productive results for commercial purposes. We not only provide you the best ad charges, but also an effective media plan.

You can book your ad by calling on to 09830688443

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Different Formats for Radio Programmes

radio- programmes

Like television and print media, radios also broadcast programmes of different categories. If you think of the shows that you have listened to on radios, film songs, cricket commentaries, talk shows, discussions, news, etc. are some of the categories that you will remember at once. Isn’t it? These different types and categories of programmes that are broadcasted on radios are called formats.

There are lots of factors based on which the radio formats are selected before approaching the masses. Some of these determinants include:

  • Number of people

  • Number of men and women – gender ratio

  • Number of educated and uneducated people

  • Language spoken in that area

  • Power supply

  • Health conditions of the people and amenities available

  • Main occupation, and many more factors

Making a specific study based on the above parameters makes it easier for the radio stations to broadcast programmes that could entertain people and also be useful for them. Whichever radio format you listen to, there are three ingredients that constitute it.

  • Spoken word or Human voice: Announcements, Radio Talk, Radio Interviews, Radio Discussions, Radio documentaries and features, Radio Drama, Commentaries, News, Radio Magazines that may include chat shows, music, reviews, etc.

  • Music:  Radio is all about music. Starting from signature tunes to radio plays, everything in a radio programme is its music. Classical music is widely used in radio stations of India. It includes Hindustani classical, Carnatic classical and Western classical. In addition, vocal and instrumental musical pieces are also used vastly. Instrumental music genres include string like sitar and sarod, wind like flutes and shehnai, and percussion like drum.

  • Sound effects: Sound can be considered as one of the most important radio formats as it is the only parameter that can take the audiences to whatever place the programmes want to take them to. In fact, this is the element that helps in evoking interest within the listeners. Only sound in a radio can enable the audiences to differentiate between the expressions being used in a programme or advertisement.

With the advancement in technology, it has been found that radio formats have also been developed technically. The IT based radio formats include the following:

  • Phone-in Programme: In recent times, the phone-in programmes are of great importance. With the help of this format, listener and presenter get a chance to talk and interact with each other. This conversation is heard by every listener who is tuned in to that particular station.

  • Radio Bridge: This radio format allows one radio station to connect with the other at any other location around the world. Any famous figure in Chennai could be connected to the station you are listening to and the common man or presenter proceeds with the conversation.

  • Radio Internet: Radio stations operate using internet modems. This is the type of format that has gained immense momentum in recent times because of the extensive usage of computer and internet for various purposes.

Being an advertiser, you must know about the types of radio formats before airing your ad in any programme. What you want is ultimately profit, which you may not get until you are aware of the effectiveness of particular types of radio formats.

If you have decided the format in which you desire to air your ad, we at ReleaseMyAd take the pleasure to book your ad for the renowned radio stations, thereby ensuring better and productive results for commercial purposes. We not only provide you the best ad charges, but also an effective media plan.

You can book your ad by calling on to 09830688443