5 Ways a Media Buying & Planning Agency Optimises Your Investment
So your product is ready and you have a pretty solid idea about how you want to market it. You have spoken to the experts, you have consulted your team, your marketing budget is in…
So your product is ready and you have a pretty solid idea about how you want to market it. You have spoken to the experts, you have consulted your team, your marketing budget is in…
A mix of music and fun, Channel V is one of those channels that takes its target group very seriously. Launched in 1994, Channel V is the brand name for multiple international music television networks…
The brand Bindass has become synonymous with empowering and inspiring the youth. And, Bindass Play was launched in October 2014 to extend the ‘Bindass’ brand. Disney India replaced UTV Stars with Bindass Play, a Music…
Music channels in India were known to be a prerogative of Young India before Sony Mix came along. The musical offering of Sony Mix changed all that. From teenagers to homemakers, from young corporates to…
Getting to watch MTV has become synonymous with a right of passing for the Indian youth. Almost two decades back when MTV India launched in 1996, the channel offered ‘quite westernized content’ which Indian parents…