Category: Newspaper Ad Rates

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Newspaper Advertising: Types, Tips, and Examples

Advantage and effectiveness of newspaper advertisement is very high with reasonable expense. You get the best possible response by putting an ad in the newspaper.. Newspapers being easily available can reach the target reader widely where it is difficult to reach via other mediums of advertising. Customers are more habituated to newspapers for acquiring day-to-day news, thus it is easier to grab their attention to your advertisement that way. Here I am trying to discuss the types, tips and examples of newspaper advertising.

Types of newspaper advertising: 

In newspapers, there are different ad formats namely Classified Text, Classified Display and Display. If you are looking to book any of the above kinds of advertisements, releaseMyAd is the easiest and hassle-free option. By releaseMyAd, one can book newspaper ads with just a few clicks online.

Classified Text is the standard running text format, calculated as per character, word or line depending on the newspaper. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sq.cm. And Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. One can choose any of the ad booking formats according to their target reader, necessity and budget.

Newspaper ads can also be classified between different categories. They are-

  • Matrimonial(wanted Bride/ wanted Groom)
  • Recruitment( situation vacant, situation wanted, etc)
  • Business(proposals/offers, for sale, etc)
  • Property(for sale/ to rent, Accommodation wanted,  Accommodation available etc)
  • Personal (Change of name, lost & found etc)
  • Education (Tuitions, admission open etc)
  • Public notice (Intended marriage notice, court notice, government announcements etc)
  • Travel (Tour packages, travel bookings etc)
  • Services (Tally or data service-related ads, beauty parlour etc)
  • Retail/ Shopping (Online book purchase, apparel shopping etc)
  • Obituary (Sad demise, Months mind etc)
  • Remembrance (One-year remembrance, 2nd-year remembrance etc)
  • Computers (Laptop or system parts ads)
  • Astrology (personal and professional problem solved by astrological gurus)
  • Entertainment or Commercial Personal (Events, entertainment-related ads which have a commercial background).

Tips for newspaper advertising: 

The main motive of publishing an advertisement is drawing the attention of the reader and making them aware of the business information and lastly convincing them to avail or purchase the product or service. To get the best possible response one has to follow certain tips and tricks.

Advertising on Newspapers

Firstly, you have to choose the newspaper wisely according to the region, circulation and readership. For example, if you want to publish a matrimonial ad in Kolkata then the best newspaper will be Anandabazar Patrika for that as it has the highest readership rate in West Bengal.

You have to choose the appropriate date in order to get the maximum response. For eg; Publishing a recruitment ad on Saturday will be more effective than any other day. 

Many publications publish different pullouts in respect of category. For eg, Times of India publish their property pullout on Friday in Bangalore. So choosing release dates according to all these aspects will help to get the maximum output from an advertisement.

Composing ad matter is the most important job in terms of the effectiveness of the published advertisement. It is very important to maintain proper space, punctuation and spelling for generating a sense of authenticity, dependency among readers. In case of matrimonial ads, it is very necessary to mention age,  height, educational qualification or professional details and sharing if any special preferences are there like divorcee, non-divorcee, separated, NRI, physical disabilities and medical conditions etc.

While composing a name change ad, one must keep in mind to clearly mention the old name and new name in the matter. 

In the Obituary and remembrance ad do not forget to mention the name and date of death of the deceased person and strictly not mention the reason of the death because that is not acceptable in most of the publication.

While composing an ad matter, the most common mistake people make is they skip mentioning their contact details. It is very important to mention that for obvious reasons otherwise, people won’t be able to contact you for business reasons. 

Examples of newspaper advertising: 

Here I am listing few examples of newspaper ads for better understanding-

  • Matrimonial

Well Settled Hindu Gupta family, based in the USA seeks a beautiful bride (21 to 28) for their son, 32, Never Married, Fair and Handsome, 5’8, M.S. Engineering, and working in a lucrative Aerospace job. Caste No Bar. +1562-676-7645: Vishalgup@msn.com. Dowry not required. 

  • Business

VRUND CHEM looking for Area DISTRIBUTORS for High-Quality HAND SANITIZERS/ DISINFECTANT and TUNNEL SPRAY, All products are certified and govt approved. Send your agency details to sales@vrundchem.com or WhatsApp: 9913343388 office: 508 HIR ASHA ARCADE Kargil Petrol Pump Lane Sola.

To get assistance for everything above you just need to visit our website page where you will get the most effective media buying solutions. For any query feel free to call our helpline number/WhatsApp 9830629298  or write us to book@releasemyad.com. We have our 24*7 chat support system which you can avail by visiting our page.

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Know how are the Telegraph Classified Ads are priced!

People often prefer English newspapers for placing classified ads especially in case of some categories such as business, education, matrimony, name change e.t.c. when they feel the requirement of placing it in some regional language newspaper, they choose both. But hardly someone choose a regional paper over an English language newspaper unless there is some specific requirement. Maybe that is because their is a preconceived notion that English-language newspapers are having a better readership quality and quantity. Having this belief, people often go for top English language newspapers and spends extra to place their ad. But let me tell you that smartness is not spending more, smartness is spending wisely. The Telegraph is also an English-language newspaper but it is very much cost-effective keeping the budget of the advertisers in mind. Less expensive doesn’t always mean less amount of circulation. The Telegraph has a huge circulation and readership in the East and North-East locations of India which will absolutely help you to reach your target group of readers.

The Telegraph classifieds have several categories for advertisement which includes Matrimonial, Lost and Found, Obituary, Public Notice, Change of Name, Business, Education, Remembrance, e.t.c.

The two options to choose your type of ad that The Telegraph classifieds give you are :

  • Classified Text Ad – These types of ads are simple text ads which come under classified section as per your choice. The ad appears in a particular classified page in the newspaper. It includes a variety of categories such as Matrimonials, Recruitment, Lost and found, Vehicles buying or selling, property ads, Change of Name ads and others.
  • Classified Display Ad – These types of ads are designed creative ads which come under classified section as per your choice. Ranging from a variety of categories such as Matrimonials, Recruitment, Lost and found, Vehicles buying or selling, property ads, Change of Name ads and other.

The Telegraph has set its rate chart keeping all it’s advertisers in mind and value their money. The classified ads rate starts from only Rs. 230/115 Chars, which is for Guwahati edition. For Kolkata Edition it costs Rs. 920/115 Chars. 

Telegraph Classified

The lowest rate for Classified display ad is only Rs.33/sqcm. for Ranchi edition. For Kolkata it costs Rs.273/sqcm. To get the entire rate chart of The Telegraph newspaper scroll down and click on the link provided.

The Telegraph Rate Card is no doubt quite convincing for the advertisers. But there is something more convincing for you. releaseMyAd is introducing you a way to book your Telegraph classified ad from the comfort of wherever you are. Whether you are in an urgent meeting or you are enjoying the weekend to freshen up your mind for better ideas, you can now book your ad online in just a few steps. releaseMyAd is the authorized online ad booking partner of The Telegraph who doesn’t charge you any additional commission for serving you with the hassle-free ad booking experience.

For booking your The Telegraph classified ad, click on https://telegraph.releasemyad.com/tariff/Telegraph-Classifieds-Advertisement-Rate-Card. Everything thereafter is self-explanatory. You can choose your ad type confidently and book the ad by yourself if you know your exact requirements. In case you are confused and not being able to book the ad, we can give you effective solutions to decide on and book the ad for you, respecting your time and requirements. For this purpose, don’t hesitate to call releaseMyAd at 9830629298 or you can also live chat with our highly experienced executives by clicking on Live Chat option or Chat With An Expert option.

Now as you know all the details about The Telegraph classified advertisement, think twice before booking your ad. Don’t just book advertisement for your requirement, book smart and cost-effective advertisement in The Telegraph newspaper with the help of releaseMyAd, which is already trusted by many. And releaseMyAd promises you to guide you till your ad comes in the paper and reaches your readers.

Go Ahead, Be Smarter than before!

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Looking for Times of India Ad Rate Cards? Here it is!

Times of India is the best arena for advertisers who want to efficiently reach a large target audience. It is the leading newspaper daily in the country It is owned by Benett, Coleman & Co Ltd. It is the third-largest newspaper in India in regards to its circulation and largest selling English-language daily in the world. Times of India is the best arena for advertisers who want to efficiently reach a large target audience. The newspaper content revolves around the latest news on politics, current affairs, global happenings, sports, business, entertainment, science, technology, health & fitness etc. Thereby it has a rich blend of reader demographics. Through Times of India, you can target any section and geographical region to achieve your objectives. Over the years it has maintained a strong editorial policy which has helped them to remain on the top of the minds of the advertisers. With the passing time, Times of India has developed a unique brand recognition for itself and for most of the advertising firms, it has acted as a safe haven by providing a great platform to promote and publicize your product or service. It has featured some of the most memorable and iconic print ads and through a platform like releaseMyAd, advertisers can actually leave a great impact on the readers.  Advertisements featured in Times of India promises to reach and impact a large audience due to its wider reach. 

Areas covered by Times Of India: The Times of India has its markets in major cities such as Mumbai, Ahmedabad, Allahabad, Aurangabad, Bangalore, Bhopal, Bhubaneswar, Calicut, Chandigarh, Chennai, Coimbatore, Delhi, Guwahati, Hubli, Hyderabad, Indore, Jaipur, Kochi, Kolhapur, Kolkata, Lucknow, Madurai, Mangalore, Mysore, Nagpur, Nashik, Goa, Patna, Puducherry, Pune, Raipur, Ranchi, Surat, Trichy, Trivandrum, Varanasi, Vijayawada and Visakhapatnam. 

Categories: Times of India currently offers advertisements in categories such as matrimonial, obituary, remembrance, business, travel, property, recruitment, education, lost and found, change of name, astrology, retail, tenders, notices and many more.

Pricing:  releaseMyAd offers three types of ad formats in Times Of India and the pricing varies according to the formats that is selected: They are:

  • Classified Text Ads – Simple run-on-line ads that are in plain text. For these ads, pricing is based on number of lines used. 
  • Classified Display Ads – Includes richer formatting over and above the basic textual content of the ad, such as colours, a variety of typefaces as well as images or graphics. These ads are charged on the basis of square centimetres occupied.
  • Display Ads – Most expensive and elaborate form of advertising. These ads allow you to be creative and upload your own designs as an image on the platform according to specifications. These ads are again charged on the basis of square centimetres occupied.

For better understanding of rates, the complete tariff for advertising in TOI Classified section, check out the Times of India Classified Rate Card and for the Display section check  Times of India Display Rate Card along with the circulation numbers of different locations. There are various discounted packages and insertion offers that you can opt based on your selection of ad types, categories or location. The rates mentioned in the rate card are for single ads. 

Booking steps: You can follow some quick booking steps to book your ad.

  • Visit Times of India page 
  • Select your required ad type between Classified Text, Classified Display or Display
  • Select your suitable ad category
  • Select your preferred location or package
  • Proceed to compose ad using enhancements or you can upload your own designed matter in case of classified Display or Display Ads
  • Select a suitable sub-category, relevant to your ad content
  • Select your preferred release date
  • Choose your mode of payment (Online which offers payment via Debit Card, Credit Card or Net Banking) or (Offline which offers payment via Cash Deposit, Cheque deposit or NEFT/ IMPS transfers)

Call us at 09830629298 or write at book@releasemyad.com for any assistance regarding ad booking. We also have an expert team who provide assistance through live chat / WhatsApp.

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How are Rajasthan Patrika Classified ads priced?

Rajasthan Patrika is a prominent Hindi language daily newspaper, having a strong presence across 36 cities in India. It is well-known for its quality content, which has led to a significant increase in its readership figure over the years.  Rajasthan Patrika offers highly economical rates for classified ads, thus, making it pocket-friendly for advertisers. Classified ads are divided as:

Rajasthan Patrika Ad Rates
  • Classified Text Ad: Classified Text Ad is the most cost-effective form of advertising in Rajasthan Patrika. The Ads appear in the classified section in the standard running text format. Enhancements like Color is charged Rs. 200 extra, Email Rs. 100 extra and Language Translation leads to 20% extra charges. The cost for classified text ad is calculated on the basis of word-count, where the minimum rate is specified for 20 words. Any text which exceeds the given limit will incur slightly extra cost.
  • Classified Display Ad: Classified display ad consists of images/logos/graphics in addition to texts. Because images are more likely to draw attention, these ads tend to be higher on the price range. Per sq. cm. of area occupied decides the total cost of classified display ads in Rajasthan Patrika.

There are different ad categories in Rajasthan Patrika classified like Matrimonial, Recruitment, Situation wanted, Property, Business, personal, vehicles, service etc. Rates are different as per editions and packages. releaseMyAd provides some jaw-dropping special discount offers on rates. After selecting the category and edition/package, one can compose the ad matter with specific tools or upload self-designed matter. Then selecting publishing date and payment completes the ad booking procedure. One can check their status of the ad by their unique ad id number. Leveraging information on historic Ad pricing and vacant Ad inventory, releaseMyAd serves every advertiser with “Cost Effective Advertising” solutions. This platform has been designed to assist customers across all categories and sizes to release advertisements in the media of their choice. To know more about rates and offers of classified advertisement call us on 09830629298

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Get The Best Rates for Newspapers Ads with releaseMyAd!

Newspapers are not only a source of news or information rather it is a platform which is meant for communicating to different people for business or personal purposes. Apart from mainstream news, newspapers provide different classified advertisements which help people in multiple ways in their daily life. One can find different jobs, paying guest or houses on rent or look for bride or grooms in the newspaper classified section. So it is a package that offers everything that a reader needs.     Newspaper Advertising Costs

So, what comes to your mind first when you think about advertising in a newspaper?

Let me guess! It must be the ‘cost’ of the advertisement. Well, this is quite an obvious thought that appears in an advertisers head before placing an advertisement in any newspaper. As the entire planning and execution of the ad campaign is based on the given budget. So advertisers need to understand certain factors that determine the newspaper advertisement cost.

These are the factors that advertisers should keep in mind while considering the cost of the advertisement:

  • Size of the ad– Both classified display and display ads are calculated based on their size in per sq.cm unit. The classified pages are dedicated to classified ads section while displays ads can be found on any page. The price is measured as per length and width of the advertisement. Newspapers offer different ad sizes that advertisers can opt for like the single column (3-4
    cm width), double column (6-7 cm width) or triple column (9-10cm width) to grab the eyeballs of the readers. Apart from these, the ad rates in newspaper fluctuate based on quarter page, half-page and full page advertisements.  
  • Ad type– In newspapers, three types of ads are published- classified text, classified display, and displays. Among these classified text ads are the cheapest while classified display and display ads are little expensive as it includes graphics and images.Classified & Display Ads on Newspaper
  •  Ad category– ad rates in newspapers vary for different ad categories. For example, if you book recruitment and a business advertisement, you will be charged with different rates for both these categories.
  • Placement of the ad– Placing your advertisement in the right place is the first step to grab the attention of the readers. An advantageous placement of an advertisement obviously affects the cost of that particular ad since a better placement ensures maximum exposure.
  • Choice of the newspaper– the cost of newspaper ads differ on the selection of newspapers. For instance, if you choose national English daily with high readership and circulation numbers you need to pay a little more than the regional newspapers.

So if you are thinking to book your ad in any Indian newspapers through releaseMyAd just visit our website or give us a call. releaseMyAd is the leading online ad booking platform. Since we are authorised by INS, the main governing council of media publications, the publication house sends us direct ad rates which are the cheapest. Thus you don’t have to pay any extra commission charges. You will get the best opinion from our media experts to reach out to your target audience. We provide special rates to our customers who book ads through our website.  

releaseMyAd Ad booking process: Our ad booking process is very simple; it will take only a few minutes to book your ad. So follow these 4 steps below:

1)     Visit our website (www.releasemyad.com).

2)     Select your preferred newspaper and city.

3)     Enter your ad text and choose the publication dates.

4)     Now proceed to make the payment through our various online or offline modes.
If you find any kind of difficulty in booking your ad call us at 09830629298 or  write us at book@releasemyad.com.