Promote your brand on-screen in Inox with the most innovative advertising solutions via releaseMyAd

inox-ads

Inox is the India’s leading multiplex chain with extensive PAN India presence.This cinema brand caters to premium upper class and has successfully created an ideal platform for advertisers grab the attention of their captive audience.The network has nationwide presence  making it an exemplary platform where businesses can promote their brand in the most efficient way.

[box style=’info’]The major reasons as to why Inox cinema advertising grew popular through the years is as follows:

Captive Audience: The audience are fully engrossed in movies and triggering them with Ads ,submissively wins their attention.

Focussed Target Group: Every business has a well defined set of target audience and based on the genre of movies released the audience type differs.So an advertiser needs to match up his target audience to the stipulated movie so that he can have maximum returns on his investment.

The Big Impact:Businesses can easily leverage the power of big screen and movies for their brands.It provides the dynamic impact on your brands in a jiffy.

High Definition AV Quality : The fine quality of audio and visuals gives life to your brand and captures the minds of the audience submissively.

Zero Wastage : The ads that are featured on the screen only when audience are inside the theatre,providing assurance that your ad investment would not go to waste.

High Attention : The audience in the theatres have high attention span with lower risk of ad avoidance.

Multiple advertising options :You can have static ,audio static slides and TVC ad format on Inox screens.[/box]

Inox advertisement is a very popular promotional tool for advertisers to grow their business.Here are some interesting facts about Inox for advertisers:inox-facts

  • It is present in 52 cities with 372 screens & 98782 seats across India.
  • Mode of entertainment for over 44 million.
  • Present in elite and prime locations.
  • Attracts upper class audience.
  • Superb ambience & AV systems.
  • Provides customised  and novel advertising solutions.
  • Excellent support.

You can easily advertise in Inox on-screen via releaseMyAd.We can view rates of Inox advertising for any of these given locations and book your Ad instantly:

Hyderabad Kanpur Pune Bangalore Bharuch
Faridabad Kolkata Udaipur Mumbai-South Indore
Surat Chennai Durgapur Nasik Mumbai-Central Line
Bhopal Lucknow Burdwan Bhubaneswar Madurai
Mumbai-Harbour Line Belgaum Vizag Darjeeling Panjim
Jaipur Nagpur Baroda Raipur Siliguri

releaseMyAd is the leading cinema advertising agency of the country,helping brands to feature their brands on-screen via various ad formats like:

  1. Static Slides
  2. Audio Static Slides
  3. TVC.

You can  easily book your inox advertisement via releaseMyAd via the following given steps:

*Visit Inox Page on our website and select Location.
*Select Ad Duration,campaign duration,placement and type as per your requirement to view rates.
*Add required screens to your cart.
*Compose Ad.
*Select Date,Preview Ad details and make payment.

If you want to go big on the big screen,you can get in touch with us for your on-screen cinema Ads at cinema@releasemyad.com or 09830688443. Our experts will be glad to help you.

Jewel India reaps the reward of using releaseMyAd

releaseMyAd's-Jewel-India-Media-Plan

Summary:

Jewel India Jewellers had been a relatively new entrant in the industry; they started their business in early 2000s. It takes a jewellery retailer a couple of years to build up a respectable brand name for their shop. Jewel India Jewellers felt their impeccable service record over the years had finally made it a brand to reckon with, within the Kolkata jewellery market. So they were looking to run a campaign to boost immediate sales as well as improve market share and hired releaseMyAd to do the same.

Objectives:

Jewel India Jewellers had two main objectives

  • Brand Building
  • Sales Promotion

Process:

Research – Our analysts figured out the best way for Jewel India to build name recognition among its target market would be to increase footfalls which would ultimately lead to improved sales. So the client decided to employ one of the most tried and tested formula to increase sales, i.e. sales promotion. They were inclined to give a discount for a particular time period and a special exchange offer where old gold jewellery could be exchanged for newer products.

We understood Jewel India would do well to target mainly upper middle class consumers who had the need and the resources to buy jewellery but were not choosy enough to target only the top-tier jewellery brands or retail outlets. Jewel India wanted to grab as many eyeballs as it possibly could with its limited resources. So we suggested cinema marketing for it to optimize its marketing budget. Jewel India wanted to spread its resources between the more popular multiplexes across Kolkata to ensure its advertisement is viewed by prospective customers from all parts of the city. It chose three multiplexes and one screen per theater, the screen with the biggest capacity.

Media Plan – The media plan we devised for Jewel India was based on the following factors.

  • Advertising Type – Cinema Advertising
  • Location – Kolkata
  • Demographic – Upper Middle Class Consumers
  • Multiplex – Inox Forum (Screen 3), South City (Screen 3) and PVR Howrah (Screen 2)
  • Ad Duration – 10 second mute slides before all screenings for 15 days
  • Language – English fonts on the mute slides

Creative – The client chose to display four slides with the first one showing the interior of its retail outlet and its contact address. Its main aim was to familiarize the theater audience with the brand name of Jewel India Jewellers. The next slide displayed the best collections they had to offer which they believed would interest anyone looking to buy jewellery.

The final two slides focused on its sales promotion measures, with one of them advertising the special discount rates while the other one focusing on the exchange offer Jewel India was giving to its customers. Both the slides clearly mentioned the duration and the exact nature of these offers to avoid any confusion. It mentioned the discount rate of ten percent in the first slide and the fact that only certified gold jewellery is being exchanged in the second one.

Results:

The campaign initiated the following positive results for the client:

  • The exchange offer proved to be especially successful with a lot of customers choosing to avail that offer.
  • The sales figure of the retail outlet registered an annual high during the offer period.
  • Though the sales number dropped once the offer ended, they were still greater than what they were before the company hired us. It proved releaseMyAd’s campaign didn’t only successfully advertise the sales promotion measures but also helped Jewel India to build its market share which was its main objective.

 

To clarify any general doubt you might have about booking ads over cinema, you may visit our exhaustive FAQ section. To book ads anywhere in India across any medium you may visit releaseMyAd or you can also call 09830629298.

R C Parekh Jewellers benefits immensely by using releaseMyAd’s Media Plan

R- C-Parekh-Jewellery

Summary:

Ramesh Chandra Parekh Jewellers has been in the business for more than fifty years and had established a loyal customer base which understood that the brand Ramesh Chandra Parekh stood for quality jewellery. But with cut-throat competition and an increase in the number of jewellery stores in and around the city, R C Parekh realized the need of a concentrated marketing campaign to stop its loyal customer base from choosing another jewellery retailer. They contacted releaseMyAd to develop a custom made media plan for them.

Objective:

The jewellery retailer asked us to ensure the successful completion of its three-fold objectives which included

  1. Brand Reinforcement in face of increased competition
  2. Increase sales.
  3. Sales Promotion

Process:

Research – releaseMyAd initiated a simple survey to find out the location of R C Parekh’s customers. It called up all the customers who had recently made a purchase from one of their outlets which showed a majority of the customers were located clustered around its showrooms. Hence, it was decided to use cinema advertising to target this market. Two of its showrooms were located in Howrah and Kolkata and the two closest multiplexes to it were Inox Forum and PVR Howrah. The decision to use those two theaters was thus easily agreed upon. It main aim was to fulfill the business objective of brand reinforcement.

The client’s second goal was to boost sales and our analysts determined the best way to achieve it would be to attract new customers from other parts of the city. There were bigger jewellery retailers available in Kolkata who had larger marketing budgets so penetrating such a competitive market might prove to be a bit difficult for R C Parekh jewellers. Thus, a decision was taken to focus mainly on specific suburbs rather than the actual city itself. Liluah was chosen for this purpose, it being located in close proximity to Howrah where the jewellers had a retail outlet was an added advantage. So Inox Liluah was added to the list of theaters where R C Parekh would run their advertisements.

Due to budget constraints, it was agreed that the best option for R C Parekh would be to only show the ads in two screens per multiplex. The screens with the greatest number of seats were chosen for this purpose. The target market remained constant in all three places, the upper middle-class consumer with a high spending power and a sufficient amount of disposable income.

Also, ads in the Wedding Times magazine were booked to get across to more target customers. This monthly magazine had a dual advantage. As the magazine is circulated free of cost with the Times of India, it reaches more households than any other magazine. And, it being a magazine, the Wedding Times has a longer shelf life. Both these factors added to our advantage.

Media Planning – The following media plan was finally agreed upon.

  • Advertising Type – Cinema Advertising & Magazine
  • Location – Kolkata, Howrah & Liluah
  • Demographic – Upper Middle-Class Consumers
  • Media Vehicle –
  1. Inox Forum (Screens 3 & 4), PVR Howrah (Screens 2 & 3) and Inox Liluah (Screens 1 & 2)
  2. Wedding Times
  • Ad Duration –
  1. 10-second mute slides before and during all screenings for 30 days
  2. Full Page ad in magazine
  • Language –
  1. English & Hindi fonts on the mute slides
  2. English body copy  in Magazine

Creative – The slides were created by releaseMyAd according to the guidelines given to us by the client. It sought to highlight the very best of the products they had to show their most exotic designs and best jewellery collections. It also informed the viewers about the discount scheme that existed for the duration of the media campaign in simple and lucid language to avoid any confusion regarding its detail and length. There was one separate slide which explicitly mentioned that how a piece of jewellery worth ten lakhs can be availed at nine lakhs during this period as an example to demonstrate how effective the discount scheme was. Both the language and the presentation on the slides had a professional polish that differentiated it from similar ads playing in the cinema hall which were a result of our highly skilled creative department.

On the other hand, our magazine ad was a delight to behold. The ad concentrated on the upcoming festival of RAKHI and mentioned the address of their retail outlet.

Results:

The company had immediate measurable benefits arising out of the campaign which included:

  • Boost in sales figure of the retailer across both its outlets
  • Data collected shows that the buyer concentration is not just cluttered around the outlets anymore which proved the success of the campaign in expanding the retailer’s customer base.
  • Foot traffic was especially increased during the period when the discount was offered justifying the sales promotion measure.

To clarify any general doubt you might have about booking ads over cinema, you may visit our exhaustive FAQ section. To book ads anywhere in India across any medium, you may visit releaseMyAd or you can also call 09830629298.

Advertising in INOX Cinemas gets simpler and effective via releaseMyAd

on-screen-inox-commercials

inox-adsInox Leisure,a part of the Inox group of companies, is simply grand. It is India’s premier cinema multiplex chain with a pan India presence. Being one of the leading theatres across the country, it has a massive market presence covering 14 states and 37 cities.
There are ample reasons that INOX cinemas gives you to advertise in it:

  • It is currently operating in 71 multiplexes with 275 screens, and this chain is ever growing.
  • It has a footfall of over 44 million customers every year, which indicates more reach than provided by any other multiplex chain.
  • It caters to groups of varied interests, giving a scope to target a diverse audience.
  •  Inox is synonymous with World class ambience, excellent projection & acoustic systems. Thereby, adding to your brand value.

There are two options of displaying an On-Screen Cinema ad:

  • 10-sec Slide(Mute): These are like hoardings or display Ads, which are featured on the movie screen for a time period of 10 secs. It has a low cost of production with a large amount of receptive audience whose attention is seeked solely through the visual element of the ad!
  • 20-sec Slide(with Audio): These slides have both visual and audio appeal to them. Either background music or voice over or an instrumental is played for 20 sec in between the movie. It creates more impact as there are negligible chances of Ad avoidance, and they leave a more powerful effect.

Via releaseMyAd you can advertise your campaign in INOX in the following cities:

Hyderabad Mumbai-Harbour Line Nagpur Vizag Srigaganagar Mumbai-Central Line
Faridabad Kanpur Pune Baroda  Darjeeling Vellore
Surat Kolkata Udaipur Belgaum Raipur Zirakpur
Bhopal Vijayawada Durgapur Mumbai-South Bharuch Siliguri
Bangalore Panjim Burdwan Latur Indore Jaipur

releaseMyAd Cinema helps you to book Ad in Inox Cinema screens Online through following given steps:

1)Select Inox

2)Choose your Location and Ad type

2)Select the Mall and Audi you want to advertise in.

3)Compose the Ad, Select the Date and Make Payments.

releaseMyAd makes Inox Cinemas Advertising simplified. We provide you all the assistance you need to launch an effective cinema ad !
MEDIA PLANNING– We analyse the inputs given by you about your business and help you accomplish its objective by placing you on the right screens, right malls helping you draw the attention of your target audience in the most cost-effective way.
CREATIVE DEVELOPMENT– We deliver commercials with stunning audio effects and incredible descriptions helping your ad stand out of the advertisement clutter and make a strong impression in the listeners mind. Thereby,increasing the chances of potential clients converting into actual customers.

You can visit our View Rates Page and can proceed to book your Cinema On-Screen Ads.
You can also call us on 09830688443 or even mail your requirements at cinema@releasemyad.com. Our experts will get back to you at the earliest!.

Advertise at your nearest Inox screen during movie intervals via releaseMyAd

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Inox Leisure is part of the Inox group of companies whose flagship company is Gujarat Fluorochemicals. Inox is India’s premier multiplex chain with a pan India presence. Inox is India’s premiere cinema operators currently operating 71 multiplexes with 275 screens across 37 cities. It offers several options for promoting brands inside its properties but its on-screen branding works the best. Inox Cinemas cater to 40 million customers nationally every year. The target audience is very diverse, given that very different types of movies are screened.

Inox is one of the leading theatres across the country and advertisements on this theatre would work wonders for your brand. Inox is one of the most famous theatre brand across the country and is very popular with all demographics of the society.Inox assists in bringing your business in spotlight with its marvelous on screen branding.

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Advertising options to be on the screen of Inox

  • It is a network of 71 multiplexes .
  • It has around 275 screens across 37 cities.
  • Atleast three Ads are played during intervals for seven days a week.

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 On-screen Inox advertisements can be done in two formats:

Ads-in-Inox[dropcap style=’round’]A[/dropcap]10 sec Slide(Mute):These are basically stagnant traditional frames shown on the cinema screen for a duration of 10 secs at the beginning or during interval  of the movie.It has low cost of production with large amount of receptive audience who imbibe your Ad turn to be potential customers.

[dropcap style=’round’]B[/dropcap]20 sec Slide(with Audio):These slides are projected with a background music or voice over or an instrumental for 20 sec in between the movie.It is relatively expensive with negligible chance of Ad avoidance as it creates a fantacizing impact on the big screen.

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ReleaseMyAd helps you advertise on the screens of:

*Inox ,Hyderabad

*Inox, Faridabad

*Inox ,Surat

*Inox ,Bhopal

*Inox, Mumbai-Harbour Line

*Inox ,Jaipur

*Inox ,Kanpur

*Inox, Kolkata

*Inox ,Vijayawada

*Inox ,Panjim

*Inox, Bangalore

*Inox ,Nagpur

*Inox ,Pune

*Inox ,Udaipur

*Inox ,Durgapur

*Inox ,Burdwan

*Inox ,Vizag

*Inox ,Baroda

*Inox ,Belgaum

*Inox ,Mumbai-South

*Inox ,Latur

*Inox ,Srigaganagar

*Inox ,Darjeeling

*Inox ,Raipur

*Inox ,Bharuch

*Inox ,Indore

*Inox ,Mumbai-Central Line

*Inox ,Vellore

*Inox, Zirakpur

*Inox ,Siliguri 

[/box]Inox being a very popular brand of the country remains in constant demand of advertisers.We help you to fit in Inox advertisement space and feature your Ad successfully to help you meet your objective.You are only required to book your Ads and then you remain hassle free from the entire process.We would book your Ad,develop your creatives and would feature your Ad on the chosen date.You can visit our View Rates Page and can proceed to book your Cinema On Screen Ads.

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ReleaseMyAd Cinema helps you to Advertise in Inox by following  the given steps-

1) Visit our Inox Advertisement Booking Page

2) Specify your city where you would like to advertise & select Inox Cinema

3) Specify your Advertisement Type – 10 Second Mute Slide / 20 Second  Slide with Audio

4) Select the specific Mall & your choice of Auditorium(s)

5) Upload Your Ad Creative Or Alternatively let us develop them for you

6) Specify your Campaign Duration, Preview Your Booking Details & Clear Payment

7) Receive Instant Confirmation for your Booked Space via Email + SMS Alerts

8) Your Ad goes live on your chosen Campaign Dates to start driving you business!

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You can also contact us for your cinema Ad on 09830688443 or you can even mail your requirements at jpaul@releasemyad.com. Our experts will get back to you at the earliest .

You can easily on the screen of Inox.