With changing times, the Advertising Industry has also evolved. Mobile App Advertising is what many advertisers are switching to and the video streaming platforms are offering a coveted place to advertise. With the hordes of traffic the apps drive in and better performance compared to website pop-ups, it’s an obvious better choice. But it doesn’t stop here. You can project your ads to the interested segment of the audience and this sub-audience is more likely to become your potential customers. This facility of getting information on the users and targeted advertising is not available in broadcasting, which makes Mobile App Advertising even more attractive.
Hotstar is an online video streaming platform which continues to dominate the Indian video-on-demand market. With over 235 Million app installations, Hotstar has seen 7 times the growth over 3 years bringing its MAUs to 110 Million. It’s leading with a monthly watch time of 12.7 Billion minutes, the closest competitor at 5.7 Billion minutes. With IPL 2018, its reach extended to 202 Million people and a world record was set with 10.3 Million simultaneous online viewers. Hotstar entertainment is as big as TV and has managed to establish a PAN India presence. It is emerging as a primary screen with the prime time matching that of the TV with almost 40% of the viewers following new episodes on Hotstar every day. The minimum on-screen rate and fully audible rate set by MOAT have been crossed by them, promising best in class viewability to keep users satisfied. Its viewers consume content across genres and languages with drama and romance taking up two-thirds of the share and Hindi being the most common language streamed among 9 languages. With targeting options based on geography, demographic, genre, data usage and interest of users, advertisers are able to reach out to their ideal segment as their audience. Advertisers can also fulfil their specific objective of brand awareness, sustenance or user engagement through different options Hotstar offers.
releaseMyAd is the first advertising platform offering Video App Advertising in India’s most popular apps. It is also the largest platform for Advertising in India. With the ads being offered at lowest price, you can start your Video App ad campaign at as low as INR 10,000. Multiple plans are available that make a campaign tailor made for your budget and objective. The mass media ad solutions offered extend to popular Indian music and news apps as well. With releaseMyAd, it’s easy to book your ad in just 2 steps:
- Visit the site https://m.releasemyad.com/app/hotstar to look at Hotstar advertising plans
- Fix the budget, timings and date for your campaign and share your ad creative
And your Hotstar Ad campaign will be live in the next 24 hours as someone from our team connects with you!