Marathi is one of India’s most old languages and has a long history of tradition and culture. Darpan, founded by Balshastri Jambhekar, was the first Marathi newspaper, followed by Kesari. Kesari was the avant-garde of Bal Gangadhar Tilak, which had a large readership during the pre-Independence Era.
With the increase in readership, the number of newspapers also went up. Currently, Maharashtra has 25 native lingual newspapers. For most of these, a major portion of revenue is earned through advertising. Most advertisers opt for the following Marathi newspapers:
- Lokmat: Lokmat, meaning ‘People’s Opinion’, was founded by Jawaharlal Darda in 1971 and is one of the most widely read Marathi language newspapers. It has a circulation of approximately 18 million. Extremely popular in the states of Maharashtra and Goa, it is considered to be the No. 1 regional language daily. Because of its wide reach, Lokmat is also the most preferred advertising medium. It has earned a lot of brownie points as it offers relatively feasible advertising rates.
- Maharashtra Times: Owned by the largest media house in India, Times Group, Maharashtra Times has the second highest readership in Mumbai. It is the ninth-most circulated daily newspaper and has approximately one million readers. Commonly, Maharashtra Times is known as ‘Ma Taa’. Because of its immense popularity in Mumbai and surrounding regions, Maharashtra Times entertains a significant number of advertisers.
- Loksatta: Loksatta, published by the Indian Express Group, was founded in 1948 by Late Ramnath Goenka. It is one of the most widely circulated and read Marathi newspapers and is largely preferred for advertising. Loksatta is published in several places – Mumbai, Pune, Nagpur, and Delhi, to name a few.
- Sakal: Sakal, published by Sakal Media Group, is one of the most highly circulated Marathi newspapers. It has multiple publications in several cities, namely, Mumbai, Aurangabad, Solapur, Pune, Kolhapur, Nashik, Nagpur and many more. Sakal’s broad coverage has proved to be beneficial for several advertisers.
- Pudhari: Pudhari, founded by Dr Ganpatrao Govindrao, is a famous Marathi daily. It has a wide distribution in Maharashtra, Goa and North Karnataka. Currently, Pudhari is the third-largest Marathi newspaper in Maharashtra. It also happens to be one of the oldest newspapers surviving in the state. Pudhari has built a strong trust factor with its excellent content, and therefore, it is a great advertising source.
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