We always invest to get a return, which is why the cost is a very important factor in advertising. Language is another aspect which plays a crucial role, for it defines the advertiser’s target audience. Regional newspapers generally entertain more readers and are the best medium to reach out to a larger mass.
Tamil newspapers are often amongst the most widely read regional language newspapers. These are largely preferred by advertisers because they cover multiple cities and offer reasonably economical rates which suit every advertiser’s pocket.
Here is a list of top five Tamil language daily newspaper where you should consider advertising:
Daily Thanthi was founded by S. P. Adithanar in 1942. Despite the competition it faced over the years, it has been successful in establishing itself as the most read Tamil newspaper, having a daily circulation of 17, 14,743. Daily Thanthi has an extensive reach across 16 Indian cities, inclusive of metropolitan cities like Mumbai, Chennai and Bangalore.
Dinamalar is the second most popular Tamil newspaper, founded by T.V. Ramasubbaiyer in 1951. It has a nationwide coverage with publications in Tamil Nadu, Bangalore, Karnataka, Tirupati and Andhra Pradesh. Dinamalar has a total of 9, 42,812 daily circulations In addition to its popularity, economical rates have also made it a preferred choice of most advertisers.
Dinakaran, currently owned by Sun Network, was founded in the year 1977 by K. P. Kandasamy. With a daily circulation of 1, 215,583, it is published in 12 Indian cities – Chennai, Bangalore, Mumbai, Pondicherry, to name a few. Dinakaran has earned a good reputation due to excellent reporting and quality content. It is immensely preferred by several advertisers.
Dinamani is one of the oldest Tamil daily newspapers, originally established in the year 1933. It is now owned by The New Indian Express Group and has a massive circulation across the southern part of India. Dinamani has a strong presence in the cities of Bangalore, Coimbatore, Chennai, Madurai, Dharmapuri, New Delhi, Tirunelveli, Villupuram, Vellore and Tiruchirappalli. Because it offers affordable advertising rates, it is often a preferred medium for advertising.
The Hindu is a widely read the English language daily founded in the year 1887 by The Hindu Group. However, the Tamil edition of The Hindu was recently launched in the year 2013, and witnessed immediate success. It is presently circulated across 9 Indian cities, where it has been successful in increasing readership. The Hindu, despite its popularity, offers economical advertising rates and thus entertains a lot of advertisers.
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