Print industry is one of the oldest forms of Indian media. Newspaper had performed well since the beginning and is still thriving. One of the major reasons for this success has been the home-delivery of the newspapers, unlike in Western countries where one had to go to a newsstand to grab a copy. Given the huge amount of readership, newspapers earn a major portion of their revenue through advertising.
The circulation of English newspapers is higher than their regional counterparts. Most of these are distributed throughout India, thus, making it easier for the advertisers to target audience based in different parts of the country.
Here are 6 prominent high-class English newspapers where you can place ads for maximum promotion…
The Times of India is indeed timeless, as it continues to be the most popular English newspaper. Published by a Mumbai-based media company, Bennett Coleman & Co. Ltd. (BCCL), which is now owned by Times Group, it is the largest selling English daily in the world. As per the estimated record, TOI sells around three million copies every day across 36 locations in India. Advertisement in TOI can be placed in various formats, however, there is no fixed rate. The pricing usually depends on several parameters like peak season, off season, page, size, ad type, to name a few.
Hindustan Times is the second-most widely read English newspaper after TOI. Hindustan Times was founded in the year 1924 during the colonial era by Sunder Singh Lyallpuri in support of India’s freedom movement. According to the latest records, Hindustan Times circulates approximately one million copies daily. It is largely published from North India, however, in the recent years Hindustan Times it has expanded its operations in the cities of Mumbai, Kolkata, Lucknow, Patna, Chandigarh and Ranchi. Hindustan Times, in addition to the main newspaper, has other supplements such as HT Education, HT Estates, Shine Jobs and several others. This has opened up the gates for multiple advertisers.
As per Indian Readership Survey, Indian Express is the third most popular English daily in India. It was founded in the year 1999 by Ramnath Goenka and is currently published by Mumbai-based Indian Express Group. Indian Express has operations across 10 locations in India, namely, Delhi, Mumbai, Nagpur, Pune, Chandigarh, Kolkata, Lucknow, Tirupati, Jaipur and Ahmedabad. Although Indian Express rankings and publications have significantly reduced over the past few years, it continues to be the advertisers’ top choice since it has operations in all the major cities.
The Statesman is the descendant of two veteran newspapers, namely The Englishman and The Friend of India, both founded by Robert Knight. It has its headquarters in Kolkata and is a widely-read newspaper in West Bengal. Apart from Bengal, The Statesman is also published in New Delhi, Bhubaneshwar and Siliguri. It has a weekday circulation of about 180, 000, and has a special edition for Sundays called ‘Sunday Statesman’ which has an approximate circulation of 230, 000. Popularly known as ‘Broadsheet English Daily’, the Statesman is for serious readers who prefer concise reporting style. A lot of its supplements are related to art and culture, school activities and shows.
Despite being relatively new in the print industry, The Telegraph is the fifth most widely read newspaper in India. Owned by the Kolkata-based media group, Ananda Bazaar Patrika, it has a circulation of about half a million copies daily. In just 35 years of its launch, The Telegraph successfully has five editions – Kolkata, Guwahati, Jharkhand, North Bengal and South Bengal. The Jharkhand edition is circulated in Bhubaneshwar and Odisha as well. It is estimated that The Telegraph would emerge as one of India’s top three newspapers because of its unique and unbiased content. It is a mandatory newspaper in nearly all households and offices in Kolkata, and hence, attracts a lot of advertisers. The Telegraph has other supplements for varied purposes like housing, property, business, recruitment. However, the most preferred is the T2 which reports entertainment, lifestyle stories and often gets high advertisement demands.
Headquartered in Chennai, The Hindu had started off as a weekly newspaper in 1878 but eventually became a topmost Indian daily. The Hindu newspaper is a part of the Hindu Group, owned by a family-held company named Kasturi & Sons Ltd. It the second most popular English newspaper after TOI with a circulation of about 1.2 million copies every day. The advertisers always have an advantage when placing ads in The Hindu because it has a massive reach. Although it’s base is most strong in Southern India, it is also published in other cities – Allahabad, Kolkata, Mumbai, Lucknow, Patna, to name a few.
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