There are several reasons why Bengal is said to be a city rich in culture. With the intensive technological advancement, the current scenario depicts that a vast number of Indians, in today’s time, prefer digital news reading. However, in Bengal, it’s still quite common to watch people pause on their way to work and grab a copy of Anandabazar Patrika to get the day’s updates. Anybody who is typically labelled upper income, higher education, professional/managerial occupation, all count themselves as newspaper readers. People of Bengal, in general, are less willing to go for advertisements that are spooned to them. They often believe and choose brands that they themselves seek out in a newspaper.
There are a variety of newspapers dominating the market and catering to various regions. This enables the advertisers to choose the suitable newspaper to post their ads, based on their target audience. With a large number of regular readers, advertising in a Bengali newspaper creates traffic and helps advertisers build brands. It is also relatively easy and hassle-free as they let advertisers build ads in any size, unlike most other media.
If you are wondering which Bengali newspaper would bring you more business, here are a few important facts to help you make up your mind:
- Anandabazar Patrika: Owned by ABP Group, Anandabazar Patrika is the most widely sold newspaper, with over 1.1 million circulations every day. Nearly all Bengali households have access to Anandabazar Patrika. It publishes news related to various categories such as sports, entertainment, business, technology, etc. Anandabazar Patrika is usually every advertisers’ first choice not only because of their mass circulation but also because they have created a strong brand name in the market. Their ads range from matrimony to recruitment, property classifieds, etc. Apart from Kolkata, it also has access to regions like Hooghly, Murshidabad, Bankura, Medinipur, Asansol, Purulia.
- Bartaman: It is one of the best newspapers in Bengal. It is largely preferred for advertising because of its reasonable rates. It gives you options to print adverts like Classified Text Ads, Classified Columns & Displays for different categories. You can choose the categories on the basis of your requirement – education, tender ads, etc. Around 6, 22, 000 copies are circulated every day in Kolkata.
- Dainik Jugasankha: Around 1, 50, 000 copies of Dainik Jugansankha is circulated every day in Siliguri, and nearly 70, 000 copies in Kolkata. If you wish to target audience based in these locations and are looking for something pocket-friendly, Dainik Jugansankha is the best option for you.
- Ei Samay: Ei Samay is one of the most widely read newspapers in Kolkata, circulating about 2, 63, 000 copies every day. It is preferred by advertisers to post ads for segments like the business, obituary, etc.
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