In the midst all the new trends and forms of media in today’s reality, it is definite that people are forgetting the value of newspapers. But for most parts, newspapers still uphold integral information, and have been consistent with their performance in the society. It is not only a channel for public opinion, but also keeps the public aware of the evolving political scene and major societal issues. While a few people read the daily paper merely for information, some read it to appear exclusive amongst a group of people, or to even enhance their vocabulary of a particular dialect.
The People’s Chronicle, is one such extraordinary newspaper, which is fairly new, but has made a radical effect on its readers. Launched at Hotel Classic, Imphal, this daily is the English version of the popular Manipuri newspaper, Poknapham, and has constantly impressed the people of Manipur. A boycott conducted by the Manipur Students Association led to a ascent in the number of the state’s local newspapers. Its name, suggests that it is “people oriented” and keeps the reader’s needs in mind while printing. The People’s Chronicle beats all other English dailies and comes at the top of the list in 18 regional and English newspapers.
Ever since its foundation in 2012, it has become a democratic tool which reflects the political, social and economic relations of Manipur. Reiterating daily news, this instrument is also a popular choice for advertisements in Manipur. Being one of the top dailies with its high readership and circulation in the North Eastern region, it demonstrates the magnitude of importance in publishing ads in the newspaper. Since it has become the favourite brand of newspaper for the educated sector in Manipur, most readers prefer to publish their ads in this paper.
This newspaper offers the Classified text, Classified display and Display ads. Classified ads are the major source of business for small businesses in today’s digital world. Since these are charged by the number of characters, words or lines, these look more like telegrams. People don’t have to waste time over reading long detailed ads and can quickly choose the best offer just by scanning. Even after being so affordable, they attract a extensive demographic of readers, and create a good impression for small sector businesses.
Display ads, more expensive and alluring than basic classified ads, never fail to make an impression on people. With a minimum of 4cm x 4cm and a maximum of full page ads (33cm x 52cm), each campaign costs differently according to size, placing and position. These ads are generally used by the higher class of the general society and leading business organisations, educational institutes, etc. They not only give the most vital information, but create a visual appeal because of the vibrant hues and images used in this campaign.
For some, advertising maybe be simple and straightforward, while for others it may be a overwhelming and daunting process. Designing the ad, supporting budget restrictions, making payments, coordinating with the newspaper publisher, etc. can become a big burden for the advertiser, just for a simple campaign. That is where releaseMyAd steps in, to make your work a simple, carefree task. Users only have to follow these steps to make their ad a success:
- Choose which type of ad you want – Classified text, classified display or display ads.
- Choose your ad category, like an obituary, public notice, personal, retail, etc.
- Choose the city, edition and best package for your campaign
- Choose size specifications, placing and write the content. Upload your own template or create a new one with the assistance of our Design Team.
- Select final dates and make the payment online or offline.
Author Bio: Hi! I am Simran Tantia. Finishing my high school in 2014, I started studying in Singapore for my Diploma and Bachelors. I am currently studying Marketing and Tourism from the University of Newcastle, Australia. My keen interest in writing was noticed by releaseMyAd and they gave me the great opportunity to work as their Intern. I thank them for providing me a great learning platform and an unforgettable experience!