Advertising guide to website advertisers via releaseMyAd


The  Deccan Chronicle, has won the hearts of numerous readers over the last 75 years. With its massive notoriety, Deccan Chronicle Holdings Limited additionally brags of having one of the best online news websites. The website has a wide range of news – Global, National, Regional, Business, Sports, Entertainment, Technology, etc. The website has 16.5 million monthly site hits, with 1.2 million unique visitors per month. Since mobile phones and tablets became the next big thing, a mobile version for their website was launched in 2013. the increased use of the internet in India, e-papers have definitely picked up fame too. People are currently able to get access to the latest news when they are on the move which is of utmost importance in today’s fast moving world. Beating a majority of its competitors, it is now ranked 358 in India and 3,709 globally, by Alexa. It is also said by Alexa that Deccan Chronicle is not only accessed by people living in India, but other nations as well such as United States, Saudi Arabia, United Arab Emirates and United Kingdom.

The website not only reaches out to the entire world, it has unlimited scope for news. Past issues and old photos can be stored in the archives and gallery which make the scope for the website very wide. There is even a separate segment for the “Opinion” of various people on current affairs.

Along with ads such as classified and display ads in the daily paper, the Deccan Chronicle does advertisements online as well. In today’s era, online advertisements have developed a lot and the scope for this field is still being explored. The most advantageous factor about online advertisements is tracking your response. When the advertiser campaigns online, he is able to see the geographical areas, demographic of people, gender, etc of the people responding to his ad. Along these lines, he can tweak the ad to make the best out of his investment. Last minute changes for online ads are very easy to do and the advertisement can keep changing constantly.

releaseMyAd, India’s leading advertising agency offers the best platform for creating online ads for your product or service, on some of leading websites in India. It has turned into the pioneer in the field of guaranteed online advertising, with the lowest possible rates. Display ads are commonly offered by the website itself, but now releaseMyAd has become one of only a handful few to give guaranteed ad placements in the website of your choice. This guarantees flexibility and full knowledge about the ad being placed. We let you know the exact timing and date of when your ad will be running, and you are not required to show up for the bidding of the ad. While only banner ads are used for mobile advertising, we offer two types of ads for the desktop version of a website:

1)Banner Advertisements: These come with different formats, placed either vertically or horizontally, flooding your website with potential customers. This is the simpler form out of the two, coming with Cost Per 1000 Impressions (CPM), which implies that the ad will be charged a fixed rate per thousand views. It appears in two ways on the website:

  • Skyscraper Ad – These are long ads placed on either sides of the content on the website, giving a large space for the message from the brand, which the user is able to see while scrolling down the page.
  • Leaderboard Ad – Placed between the masthead and content on the top of the page, it has a prominent position which catches the eye of the user on just entering the website.

2)Innovation Advertisements: These are also termed as Rich Media ads, which are more visually engaging and flexible as compared to Banner Ads. Innovative types of animations are used to capture the viewer’s mind. These promotions are charged per day, also termed as road blocks. All the advertisements on a website belong to a particular company and they can choose any type of innovative ad, which might appeal to their audience. The various types of innovative advertisements that we offer are:

  • Expanding Creatives – As an initial placement, the advertisements fits within the standard ad placement. On clicking or moving your cursor over the commercial, the advertisement expands to give more information to the viewer.
  • Interstitial Ads – These are full screen ads that cover the entire interface of the website. They can appear at any point of time during browsing, typically during transitions in activities, for example while the server is being taken to the loading page. These are also termed as floating ads.
  • Peel down Ad – These are visible only in the corner of the page, which peels down to reveal the message after detecting user interaction with the ad.

To book your ad in just a few simple steps via releaseMyAd, do the following:

  1. Visit our online advertising portal, and pick as your website.
  2. Select your device version – Desktop or Mobile.
  3. Next is to choose the ad type – A banner or Innovation Ad.
  4. Choose the page you want for a banner ad – Home, Section or Story. For an Innovation Ad, one of the various types offered has to be selected.
  5. After entering your personal details, you can choose the most suitable spot, or even multiple spots for your ad in the entire page.
  6. Your ad creative can be uploaded according to the required resolution and specifications, or we can design it for you after being furnished with the logo and images you want your campaign to contain.
  7. Select the frequency and final dates. Higher recurrence can help you avail of special offers or rebates.
  8. Make the payment needs to be made via online or offline methods.

If you want to advertise on get in touch with us. Our experts will help you in booking, planning and executing your website advertising campaign. You can directly get in touch with us at or 09830688443.


Author Bio: Hi! I am Simran Tantia. Finishing my high school in 2014, I started studying in Singapore for my Diploma and Bachelors. I am currently studying Marketing and Tourism from the University of Newcastle, Australia. My keen interest in writing was noticed by releaseMyAd and they gave me the great opportunity to work as their Intern. I thank them for providing me a great learning platform and an unforgettable experience!