Amidst the news trends in advertising in today’s smart phone age, we cannot really ignore the impact of newspaper advertising. It continues to be a dominant channel of advertising given its stupendous reach and low costs.…
Print ads have been the traditional form of advertising. It was the Display Ads which were sufficient enough for the advertisers to convey their Ad messages. Earlier the Newspaper Advertisements used to follow a methodological…
Marketers have increasingly realized that the quality of a product doesn’t guarantee sales anymore. The first thing a marketer has to do is ensure that the product enters the collective consciousness of the target market…
Founded in 1922, Anandabazar Patrika is India’s Leading Bengali daily and has maintained its reputation since the initial years of its inception. From the publication of its first issue, it has created an impact on…
Print advertisements have been iconic in their contribution to framing the way advertisements are right now. The earliest records of print advertising date back to the early 18th century in England, where advertisements for medicines,…
