Radio Mirchi (98.3 FM) Advertisements Now Booked Online Directly via releaseMyAd


Radio Mirchi 98.3 FM upholds  No. 1 position (IRS Report ) in the Radio industry and has a weekly listenership base of over 37.5 million. Research shows that its listenership count is comparatively more than 50% of its nearest competitor. Radio Mirchi has also bagged the award for being the most popular channel at the Brand Congress,2012 and has more than 12 awards for its excellent radio broadcasting service. It dominates in the city of Delhi, Mumbai and Calcutta. Its core target audience comprises of the youth and young working adults (18-34, SEC AB – male and female) and its strength lies in its immense programming flexibility in the modern life of its audience.

Advertising in 98.3 FM helps you to leverage its huge listenership base and extensive market presence, delivering impeccable results to brands. Radio Mirchi’s policy of developing a multiple products portfolio for advertisers has synergised a positive growth in advertisers brands. It has led it to be one of the premium brands which stands foremost in any advertisers list, helping them fulfil their objective.

releaseMyAd helps your business to advertise effortlessly in Radio Mirchi through their online platform in 3 simple steps!

Advertising Opportunities of Radio Mirchi 98.3 FM:

Jingle / Voice Over AdvertisementsRadio-Mirchi-Ads

There are 2 major Ad formats for FM :

*VOICE-OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired. It helps in sales promotion and has a low cost of production.

*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service. It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.

You can choose to advertise across specific time slots, relevant to your target demographic:

  • Breakfast Show- (7:00am to 11:00am)
  • Youth-oriented Programming- (2:00pm to 5:00pm)
  • Evening Drive Time-  (5:00pm to 9:00pm)
  • Late Night Show- (11:00pm to 1:00am)

Innovative Advertising Opportunities

In addition to regular Advertising, Radio Mirchi offers the following innovations a brand can pursue :



RJ mentions

In an RJ mention, the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.


Capsules are FCT spots. These are normal advertising spots where you can place your Ad.


Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link, the radio station declares the winner and take him/her on air. Each link is of 60-90 seconds


These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.


The fabric is the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for specific brand communication.


Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.


Wishes on a special day such as Diwali, Holi, Navratri, Independence day, etc by a client.


Marketing events are conducted by radio stations. The client has the opportunity for Title Sponsorship, Powered by or associate sponsorship.


Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.

Road Blocks

Roadblock is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block, the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc

Outdoor Broadcast

When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.

                                                           Note:       FCT-Fixed Commercial Time

 You can advertise in Radio Mirchi for any of the following locations:

Now, Advertising in Radio Mirchi gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:

1) Media Planning: We create exclusive media plans based on your product, target market and budget.

2) Creative Development: We get melodious and effective jingles developed for you from our partner Jingle India.

3) Expert Consultation: Our expert team not only helps you to be heard on the radio but also assists you in getting maximum response from your radio Ad.

How can you advertise in Radio Mirchi 98.3 FM?

1) Visit our website- to select your Location, Business category, Target Audience and Objectives for your radio advertisement.

2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed

For Booking Ad Space:

 – Review Media Plans tailored to your objectives. View the rates and Compare the Pricing across stations to select Radio Mirchi.

– Select your Campaign Duration,  Preview Your Booking Details & Clear Payment


For Creative Development

– Select between the 2 Ad formats(Voice Over & Jingle), desired Ad duration, number of themes and preferred language.

– Clear Payment

3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.

You can also visit our View Rates Page across stations and can instantly book your Ad Online. For any questions, you can contact us on 09830688443. Alternatively, you can also email your requirements on and wait for our radio advertising experts to follow up.

Go ahead and book your Radio Mirchi Advertisement at ReleaseMyAd! You can also write to us on