Year 2013 under review was a challenging one for the entire economy as well as the Media industry. Comparatively, it was bewildering to see the radio industry conduct impressive growth during this setback. The radio industry had emerged as a much stronger performance in FY13, in comparison to other traditional media channels, amplifying at an estimated 10% during the year.
The Momentous Moments
Radio Mirchi was proclaimed a sumptuous growth of 12.3%, remaining the market leader. The Company’s strategy of developing a multiple products portfolio (which advertisers can use for their marketing activities) had synergised this impressive growth. Radio Mirchi upholds to enjoy the confidence of its listeners and it remains the No. 1 radio brand as per the Indian Readership Survey (IRS). According to the latest IRS survey, Radio Mirchi has a weekly listenership of 37.5 million. Their listenership is comparatively more than 50% higher than that of the nearest competitor brand.
Radio Mirchi had won the Popular Radio Channel of the Year Award at the World Brand Congress in the year 2012. Radio Mirchi has won more than twelve awards at the Excellence in Radio Awards (ERA) at the India Radio Forum (IRF)– the most number of awards won by any broadcaster.
Radio Mirchi has a presence in 32 cities including metros. As per the Radio Audience Measurement Reports (RAM), Radio Mirchi has been dominating in Delhi & is the leader in Mumbai and Kolkata. This perky entertainment brand reaches out to above 22 million listeners every day. It was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high-quality studio and strong advertisement sales capabilities.
These relishing facts about Radio Mirchi have led it to be one of the premium brands which stands foremost in any advertisers list. Advertisers view Radio Mirchi as the paramount to their objective fulfilment.
Radio Mirchi’s core target audience comprises the youth and young working adults (18-34, SEC AB – male and female). Radio Mirchi’s strength lies in its immense flexibility and suitability for modern life. The slot hit includes the breakfast show (7:00am to 11:00am),youth-oriented programming(2:00pm to 5:00pm),evening drive time (5:00pm to 9:00pm) and the late-night show (11:00pm to 1:00am).
Radio Mirchi shows emphasise on contemporary film music. It delivers a fun-filled package of pure energy hosted by turbocharged radio jockeys, who also host interviews with celebrities and engage listeners in lively conversation.
Since radio is a local medium, all Radio Mirchi stations have a very local product and broadcast in a number of languages like Punjabi, Gujarati, Marathi, Tamil, Telugu, Kannada, Malayalam and Bengali.
What we do for you?
Advertisers usually need to contact the radio house or its authorized agents to book advertising space in their daily broadcast. releaseMyAd gives you a unique platform where you can book a radio advertisement online at the lowest cost. You can also book ads for different locations across India. You can either talk to us to assist you to book an ad or you can book directly online.
Talk to Us: The advertiser or you place your order at releaseMyAd FM through by calling in on this number 09830688443. Alternatively, you can also mail us your requirements on firstname.lastname@example.org and wait for our radio advertising experts to follow up. We note down your requirements based on your objective, target audience, gender with your budget limit. We provide you with excellent media plans and jingles designed by our partner Jingle India. Review our customised media plans, make payments and get your ad on air.
Visit Us: You can also visit our website radio.releasemyad.com, Choose the packages based your focus area, spot duration, frequency, campaign duration, ad format(voice-over or jingle), etc and make the payment.
On the clearance of your payment, releaseMyAd will provide you with an invoice comprising of all the ad booking details via email. You can clear the payments via any of the following mediums:
- Credit/Debit Card
- Net Baking
- Demand Drafts
- Cheque Deposit
- Online Cash transfer (NEFT)
For instant contact us at 90309830688443 or email at email@example.com.