‘Know our Customer’ is a very special initiative for releaseMyAd. It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.’
Retail business always has a way of appealing to consumers but getting hold of the appropriate platform to reach out to prospective clients is a tricky matter. Though most retailers rely on different media advertising platforms, there are several small and medium retail shops and chains who advertise and promote on a small scale. Many such shop owners consider newspaper as the cheapest and most efficient way of reaching out to prospective clients. Mr. S.A Dutta, proprietor of Radharani-Women’s Garments Store at Ultadanga, Kolkata also believes in the same principle and he narrates the reasons for the same as well.
Q. Can you please describe your business and tell us more about yourself?
A. Well, my name is S.A. Dutta and I am the proprietor of Radharani-Women’s Garments Store located in Kolkata. We are in the retail
business of clothes and hosiery for women. We provide everything starting with simple night wears to Salwar Suits for women. We also offer tailoring services for blouses and suit pieces.
Q. What was the need to advertise?
A. Since the Durga Puja is approaching soon and in Kolkata garments and tailoring business is at its best for the couple of months before release the festival; hence we thought that advertising at this point of time will bring in many customers. The main reason to advertise was to promote ourselves at the right time and brand awareness.
Q. Who is your target audience?
A. We wanted to reach out to the middle class people of Kolkata in and around the western and northern areas of the city, especially around Ultadanga. Also since it is a women’s’ garments store, we wanted to reach out to prospective female customers and buyers.
Q. How effective was newspaper advertising for you? Would you invest in the same again in future?
A. Actually we advertised in the off-season, when we do not get too many buyers except a few local and regular customers. Until the Durga Puja purchases start, it is hard to tell that how effective was the newspaper advertisements. Though I believe that newspaper advertising is the best way to reach out to local customers and prospective clients, giving an exact estimate of the effect of newspaper advertising on the business is not conclusive. The newspaper ads are just a preparation to the future acquisition of clients.
Q. How did you come to know of releaseMyAd.com and what made you book your newspaper ad through us?
A. I first came to know of releasemyad.com from Newspaper ads and later also heard about the same from my friends. Calling and booking the ad was much more convenient, time saving and a preferable option for me. I did not have to take the trouble of going to the newspaper office and book the ad. All I did was to call releaseMyAd and they booked the ad for me.
Q. How was your experience with releaseMyAd?
A. It was quite satisfactory. I hadn’t expected such quick and reliable service from them. There customer care agent named a Mr. Rahul Jha, asked me to mail him the ad material and he called me back in just a few minutes confirming the booking of the ad. He had even designed the advertisement for me within a matter of minutes. Then all I did was to deposit the cheque in the account details provided by them in the nearest bank.
The communication was very smooth and efficient and the actions taken were really fast and efficient. The ad was also processed quite quickly.
ReleaseMyAd is really happy to have and retain clients such as Mr. S. A. Dutta. We are really grateful for providing us with his precious time and sharing his valuable insights with us. We are also glad that he gave us such good remarks and feedback on our services. To get to know more about our services, please visit us at: 
