The Eternal Relationship Between Tamil Weddings and Gold

The one thing that unites the entire family is a wedding. Tamil weddings are not just about the finger-licking food or bright colours, it’s about the elegance, the simplicity and the week-long rituals performed in it’s most purest form. Although the rituals vary from that of a Brahmin-Tamil family to a non-Brahmin-Tamil family, one thing that remains common is their love for gold!Tamil Brides Jewellery

Gold jewellery is a part of their everyday life. From kids to teenagers, married women to elders, everyone is seen wearing gold ornament in one way or the other. Tamil Nadu happens to be India’s largest gold jewellery market. Gold is not only a part of their everyday attire but it is also an important element in their wedding rituals. The most important of them is Thaali Kattu, tying of the gold necklace.

After the bride and groom have taken seven sacred steps together around the holy fire, which is a common ritual in almost every Hindu wedding, the next ritual that is performed by them is the Thaali Kattu. The groom gifts the bride her wedding dress ‘Koorai’, which is a nine-yard long Kanjeevaram saree and a golden necklace ‘Thaali’. Both the Koorai and the Thaali are placed on a tray and all the members of the family give their blessings to each of the items.Tamil Gold Jewellery

The bride then goes on to change into the Koorai given to him by the groom and returns with a garland in her hand to place it around the groom. He then ties the Thaali around the bride’s neck, which signifies her change in status from a single girl to a married woman. After this ritual, the groom and the bride are pronounced as husband and wife by the priest. The married couple then places garlands around each other while their traditional wedding song is played in the background.

Tamils weddings and gold share a bond stronger than fries and ketchup! From the bride to the long-distant Aunt, everyone is laden with gold in each and every ceremony. And not only the women, men too wear golden chains or bracelets. It is their most precious possession and is often passed on from one generation to another. In a report by World Gold Council’s survey ‘India’s gold market: evolution and innovation’ it was found that, on an average, a Tamil bride is seen wearing approximately 300 grams of gold jewellery on her wedding day!

If you are looking for such an eternal relationship as Tamil weddings and gold, visit releaseMyAd and book for your perfect Tamil Matrimonial match!

Happy Wedding

How to Plan the Perfect Tamil Wedding Ceremony?

Planning a wedding is not an easy job. It takes a lot of preparation and efforts to finally execute things that have been planned. You’ve all heard of Indian weddings. They’re big, loud, colourful and filled with lots of fun. Well, that’s all true and Tamil weddings are no exception.  There are lots of functions and rituals that are followed a week before and after the wedding. So plan for all occasions individually.

So here is the checklist for planning your Tamil matrimony and make it an occasion to remember for years to come.

  • Wedding Venue– The first thing to do while planning a wedding is to book a venue as they get filled up very fast. Tamil weddings are usually held in marriage halls so find the best in your town and book it off as soon as your wedding date is fixed.
  • Wedding Attire– The most important aspect of any wedding is the wedding ensemble of both the bride and the groom but more stress is laid on the bride’s attire. It is selected much in advance and the accessories to go with it are also decided way before the wedding. A Tamilian bride looks every bit of a Goddess on earth in a beautiful kanjeevaram silk sari, wearing tradition gold jewellery from head to toe and showing off her long braid accessorized with hair jewellery and flowers. The groom, on the other hand, could wear a dhoti and kurta or a sherwani if he wants. Ensure that the wedding outfits for both are decided and kept ready with all the accessories much in advance.
  • Decor– The decor in Tamil weddings is basic and traditional. A lot of it is done with flowers. The wedding mandap or stage is covered with floral arrangements. The more modern decor would also use drapes, lights and other decorative props for the venue. The main idea is to make the hall look festive, bordering on gaudy. However, now with tastes and trends evolving people have started going in for subdued and classy décor. Ensure that you fix up a decorator much in advance and discuss what you want him to do.
  • Food– Usually in Tamil Weddings, you will find purely vegetarian food and typically of the state.  So it is important that you find good caterers who can produce delicious and authentic Tamilian cuisine.

Now as now the major aspects of Tamil matrimonial, you can easily plan a South Indian wedding for your loved ones. Just fix a budget and work on it to organise the wedding.

Ever Wondered How Much Does an Average Tamil Wedding Cost?

Weddings are an expensive affair among all community and Tamilians are no exception. The family does everything starting from choosing lavish wedding Venues to décor and delicious foods to make the event a grand success. So you need to keep aside a substantial amount to organize the entire function. Tamil marriages are filled with many rituals and it continues for several days before the couple finally ties the knot.

So when you are planning the budget for the wedding, keep all these factors in mind and allocate money for each event. This way you can avoid unseen expenses and anxiety which is quite common in midst of all chaos.

A typical Tamil Matrimonial organized somewhere in between eight to ten lakhs approximately. For an average Tamil family, this amount will cover all expenses from brides’ costumes and jewellery to venue decorations and food. However there is no particular ceiling in the budget, an influential family might spend even more for reputation and happiness of their loved ones.

In case the marriage is arranged parents of potential bride and groom meet to exchange horoscopes. At that time as per the Tamil matrimony traditions, both the families exchange gifts like a silk sari, clothes or cash.  

A wedding is considered to be successful when the rituals go systematically and the bride and groom enjoy each moment throughout the event. Above all the couple’s happiness matters the most. So the Tamilians take the phases of matchmaking quite seriously in order to bring happiness in the life of their dear ones. They consider newspapers to be the most sought-after platform for searching bride and grooms.

So in case if you are Tamil and looking for suitable brides and grooms for your loved ones, then releaseMyAd is here to help you book Tamil matrimonial in popular Tamil dailies.

releaseMyAd is the leading online ad booking platform. With our virtual presence across the country, we have served over a lakh customer successfully. You will get the right opinion from our media experts to reach out to your target market instantly. We provide special rates and discounts and provide support for designing ad creatives.  So visit our website today to book your ad and avail the special facilities.

Our ad booking process is very simple; as we aim at making advertising easy for our customers. It will take only a few minutes to book your ad in any Tamil newspaper. So follow these steps below:

  • Select the ad format and choose your preferred Tamil newspaper edition, category and package
  • Compose your ad using the enhancements or you can upload your creative in case of classified Display or Display Ads
  • Now select the ad release date and proceed to make the payment online

For further information regarding Tamil matrimony,  feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

10 Tamil Marriage Rituals and Procedures That Makes It So Stunning

Tamil matrimony rituals are exceptionally popular and are filled with lots of fun. Being part of several Tamil weddings I can vouch that you have not seen so colourful and yet so methodical rituals in any other community. Tamilians are widely known for their charm and simplicity even if it’s for an extravagant affair like a wedding.   

Tamilian culture is pretty vibrant and it is quite evident from their wedding ceremonies. You will find intricate wedding attires, enriching décor and delicious foods. So, if you haven’t attended any South Indian wedding yet, then here is a glimpse of amazing Tamil wedding rituals-

  1. Panda Kaal Muhurtham

This ceremony holds a prime importance in Tamil families since the wedding functions begin with this. Both the families of bride and groom offer prayers to God for a blissful and uninterrupted wedding.

  1. Pallikai Thellichal

This ritual is really fun as you have to feed the fishes. Now you must be thinking how? Well, you need seven earthen pots decorated with sandalwood in which you have to fill nine types of grains along with curd. Then you have to dip these pots in the water to feed the fishes. This ceremony is considered lucky for the couple’s journey ahead.

  1. Sumangali Prarthanai

‘Prarthanai’ the term refers to offering prayers to god. In Tamil marraige, the bride-to-be seeks blessings from deities for a peaceful wedded life ahead.

  1. Naandi Shrardham

This ritual requires both the families of bride and grooms to offer prayers to the departed souls of their ancestors. They invite Brahmins for an authentic South Indian feast and request them to bless the couple.

  1. Nichayathartham

This is the ritual of engagement. Here the bride and the groom exchange rings in the presence of family members and friends. The ritual starts with the Ganesh Puja performed by the bride’s family. The groom’s family gives the bride a new saree, jewellery and gifts and the bride’s family gifts the groom new set of attires.

  1.    Lagna Pathirikai

In this ceremony,  the wedding date is announced officially by the priest.

  1. Mangala Snaanam

This ritual is performed by both families on the morning of the wedding day. The guests and family members apply haldi, kumkum and oil on the bride and groom before they take a bath and get ready for the wedding.

  1. Gauri Puja

Gauri Puja is an auspicious ritual performed by the bride on her wedding day. Once the bride gets ready, she offers prayers to Goddess Gauri.

  1. Kashi Yatra

This ritual is actually funny, here the groom pretends that he does not want to marry, and is going away a holy trip to Kashi. At this time, the bride’s father stops him and convinces him towards married life, and offers to have his daughter married to him. The groom then agrees and is taken to the wedding venue.

  1. Maalai Maatral

In this ritual the bride and the groom exchange flower garlands, three times followed by Oonjal or swing ceremony.

Even today all of these rituals are strictly followed by the Tamil families to maintain their culture and family traditions. Tamilians put a lot of effort into arranging all events and they put more stress while finding matches.  We all know it’s not easy to find perfect brides or grooms for our loved ones. So this is why Tamilians resort to newspapers for finding life partners as this is the most reliable platform. So, in case you are looking for Tamil bride or grooms, then newspapers would be the best bait.  Just book a Tamil matrimonial in your preferred newspaper to reach out your target audience.

releaseMyAd is the leading ad booking agency that can help you to book ads in just a few clicks in your preferred Tamil newspaper. You will get complimentary services for media planning and designing your Tamil Matrimony creative. Along with that, you can avail for special offers and discounts on different editions.  For more information, you can call us at 09830629298 or write us at book@releasemyad.com.

Meet your ideal Partner through Tamil Matrimony Ads in Leading Newspapers

Marriages are a sacred affair in Tamil community and many rituals are performed to bless the new couple embarking on a new journey.  These wedding functions bring the entire family, relatives and friends together. So the family members of bride or groom make sure that they maintain their reputation in the society by uniting with families with equal socio-economic status.  While searching for brides and grooms, Tamils put a lot of importance on education, career and moral values. They never compromise when it comes to the happiness of their children.

Finding quality matches greatly depends on the medium you look into. Since ages, newspapers are considered as the most reliable source that provides us with information and helps people to find suitable life partners. So if you are wondering which Tamil newspapers to advertise in then, then check out these newspapers:  Daily Thanthi, Dinamalar, Dinakaran and Dinamani which has huge circulation and readership numbers.Tamil Matrimony

Tamil matrimony advertisement can be booked in three different formats which include classified text, classified display and displays. Classified texts are simple running text ads charged on the basis of per words, lines or characters used in the ad content. To highlight the classified text ads you can use enhancers like colours, borders and tick marks.  On the other hand, classified display ads and Displays which are also known as column ads, are a pictorial form of advertising. In classified displays and displays, advertisers can use images, logos, and graphics along with texts. These column ads are charged on the basis of per square centimetre unit.

releaseMyAd is the leading online ad booking platform. With our virtual presence across the country, we have served over a lakh customer successfully. You will get the right opinion from our media experts to reach out to your target market at a single go. We provide special rates to our customers who book ads through our website.  So visit our website today to book your ad and avail the special facilities.

Our ad booking process is very easy; as we aim at making advertising easy for our customers. It will take only a few minutes to book your ad. So follow these 3 steps below:

  • Select the ad format and choose your preferred newspaper edition, category and package
  • Compose your ad using the enhancements or you can upload your creative in case of classified Display or Display Ads
  • Now select the ad release date and proceed to make the payment online

In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.