retail ads in Hindustan Times |

Hindustan Times is one of the most popular English newspapers of India which was established in the year 1924 and is currently owned by a renowned Rajya Sabha member of the Parliament. Such ownership only adds to the credibility of already popular newspaper. The newspaper belongs to the HT Media flagship and has been declared as one of the most widely read newspapers across the entire country.

Hindustan Times has been in the list of top English newspapers since the past decade and has grown to a daily average circulation of 12.3 lacs according to the Audit Bureau of Circulations and a massive readership of 37.67 lacs as per the IRS (Indian Readership Survey). Along with having such huge circulation and readership figures, the newspaper also has a very good reputation for providing quality content for newspaper readers. The language as well as the news content is to-the-point and flawless. The newspaper provides an enjoyable read for all subscribers. This too adds to the reputation and credibility of the newspaper.

Such a reputation attracts a lot of advertisers and consumers as it adds to the advertiser’s brand value and induces more faith in the product or service advertised. Also it increases the possibility of getting responses from relevant customers.

HT has acquired the top-most rank in terms of circulation and readership across the Indian capital. The publication has taken over the market by not only becoming the first preference of newspaper readers but has also gained the trust of advertisers across categories. Delhi/NCR has recorded a readership of 22.65 lac of HT, of which 16.39 lac readers are recorded in Delhi alone.

Hindustan Times has also acquired the No. 1 English Newspaper position across Uttar Pradesh ad Bihar. The cities covered under these states are Lucknow in UP and Patna & Ranchi in Bihar. Apart from these it is also the second most widely read English newspaper in Mumbai and Kolkata. The other regions covered by HT are Bhopal, Chandigarh and Jaipur.

The publication has created a niche bandeau of Matrimonial advertisers across Delhi and the National Capital Region (NCR). HT Delhi has the maximum number of matrimonial advertisers who have more often than not received relevant responses and ended up with some of the best matrimonial matches.

Apart from matrimony, retail, recruitment, property and, even business ads put in a lot of faith in advertising in Hindustan Times in order to add value to their brand. HT has also dedicated special supplements for these specific categories for Display Advertisers. The pullouts for the respective categories are listed below:

HT Shine: This particular supplement is dedicated to all Recruitment Advertisers. Since supplements allow advertisers to publish mainly display ads, it is essential to know that such ads are charged based on the size of the ad which is measured in terms of per sq.cm. Along with this even classified recruitment advertisers are provided a separate pullout for only classified advertising, known as HT Shine Jobs. This whole pack is released every Wednesday along with the main newspaper
HT Estates: HT Estates is a specific pullout for Classified Property Advertisers which also enables you to publish Display Ads which are priced based on the space occupied by the advert in a particular page
HT Café & HT City : Both these pullouts are released every day along with the main newspaper and are the best advertising options for Retail advertisers. It has a lot of scope for promoting & launching retail stores, products and conducting full-fledged retail ad campaigns. They are also apt for all Business Promotional initiatives by display advertisers

In addition to these display Ad pullouts, HT Classifieds is published every day for all classified advertisers of different categories. Even for Obituary advertisers, advertisers can release the ad under the Classified Display Ad Type. These ads are also measured in terms of their size but the width is usually limited to 1, 2 or 3 columns in the newspaper page. You can even upload images and add your own personal messages and decorate these display classified ads at a much lower price than General Display Advertisements. The only difference between these 2 ad types is that Display ads can be published in a preferred page, while CD ads are published only in the classified section.

After such detailed scrutiny of all the elements of Hindustan Times as an advertising platform, it can be successfully established that advertising in Hindustan Times is most definitely a viable option for all kinds of advertisers.

questions@releasemyad.com or book@releasemyad.com. You can also call us at 09830629298 and our representatives shall be glad to assist your ad booking process, in your preferred newspaper.

*For related articles on Hindustan Times, visit HT Blog Center@releaseMyAd.

Hindustan Times has been among the top 3 National English Newspapers since over a decade now. It is also considered to be the most widely circulated and most read newspapers in the Capital of India-Delhi. HT has been winning hearts of millions of readers and has only been growing due to its quality of news content. It is one of the very first newspapers to have gained so much faith of the readers across different regions.

Along with the faith of the readers, HT has also managed to gain the trust of many advertisers like you across the entire country. It is a newspaper brand which does not even indulge in promoting itself much since it is already highly popular and trusted. Associating your brand with an already established and popular advertising medium such as Hindustan Times, ensures that the money spent on advertising is worth it.

Retail Advertising might seem to be a difficult task for many retail chains of garments, accessories, food, boutiques, jewellery and more in today’s competitive environment. But newspaper advertising has always been an easy answer to all the advertising issues of retailers. All forms of newspaper advertising including Classified Text, Classified Display or Display can be turned ideal for retail advertisers, based on their budget and as long as they choose the right newspaper.

For Retail Advertisers, HT is bound to be one of the best options for advertising their brand. The simple reason for this being that it is the most popular newspaper in the country’s shopping haven-Delhi. Cosmopolitan Cities like Delhi, Chandigarh, Mumbai, Kolkata and even Lucknow, people of all ages are highly conscious of their appearance, clothes etc.

ReleaseMyAd helps you choose the most suitable way to advertise and promote your Retail Advertisements, based on the budget you have assigned to your Newspaper Ad Campaign. Following are some tips that can assist you in getting your brand promoted, while keeping the expenses to a minimum:

For the Beginners: For any new retail advertiser, who is entering the world of promotion and advertising, budget is always a constraint. But without advertising, there is no scope of growing. Therefore, for low budget retail advertisers, the best option is Classified Text Advertising in Hindustan Times. These are the most basic form of newspaper advertising which consist of only words/characters/ lines. They are charged based on the these 3 criteria and can be beautified or highlighted at a little extra charge, with bold letters, background highlights, ticks, screen borders etc.

For the Intermediates: For retailers who are already entered the world of advertising and competition, Display Classified Advertising in HT is the best option as they tend to spend more on advertising as their business flourishes. Such ads are measured in per sq. cm unit and are charged as per the size of the ad. They are also known as column ads as they are usually published in the form of columns. These ads are basically display ads that are published in the classified section. They can be designed with images, logos and your own creative body copy to make your ad stand out among the rest.

For the Experts: The largest and the most expensive form of newspaper advertising for any retailer is Display Advertising. These ads can be published on any page except for classified pages. They too priced according to their size. Such ads are big budget ads and are preferred by commercial or jewellery brand advertisers for maximum attention of readers and prospective customers. These ads for big banners are often handled by ad agencies who look after the entire planning, execution and creative of the ad campaigns.

To opt for any of the above ad types and promote yourself with Hindustan Times to entice all those shopaholics, simply call us at 09830629298 or email is at book@releasemyad.com

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