radio script |

The information you gather and the script that you prepare based on that are two very different things. In case of the former, the details are raw, but in the latter case, everything is organised and scripted properly. Just using words is not enough to express things, it is important to have a properly arranged copy to impress people. An advertisement copy, no matter for which media it may be, should have an organised format to throw an appealing impact on the public.

Advertising with other medium include visual clips in the form of pictures or videos, but in case of radios, it is only the voice that reaches people. Thus, while writing a radio ad copy, one should make the script simple and keep it brief. The word limit and duration of ad should go only to the limit that the listeners could easily remember and recall.

Using long advertisements on Radios are likely to lead customers towards confusion and distraction. If you think longer radio ads can get you better results, you are mistaken. In fact, the result can be totally opposite. Thus, for your convenience, here are some guidelines that have been provided to assist you to make an eye-catching radio ad copy:

There are advertisers who start giving details about their inventory in their radio adverts. Avoid doing so. If you give the list of products and services on air, no listener could remember anything.
Keep your advert simple and brief. Make your radio ad copy to-the-point. Note that a short message is easy to remember. An ad on radio spanning 15 seconds or 30 seconds is enough. Utilize the time and mention your stronger points. Within those seconds, convey the things that you have and your competitors don’t. See how effective your radio adverts would be. There are rare cases where advertisers choose to go for 60 seconds ads.
Not only appropriate words make a good radio ad copy, but you need a suitable voice for the same. If you are not able to introduce audio by the best voice talent, all your efforts would be worthless.
To get utmost attention from the audiences, try being as creative as possible. This will not only ensure enhanced awareness of your products and services, but will also make sure your prospects could recognize and recall the ads easily.
Covey your phone number or website address on which the listeners, who are likely to become your prospects could reach you.

Follow the editorial ethics and prepare a radio ad copy and see how effective it proves to be for your business. You can also take help from the radio advertising agencies who are always there to help you with various offers and ad packages.

Extended reach and reduced cost are the two factors that grab the attention of marketers for radio advertising. When you decide on making an investment, you keep in mind the returns you will get on the investment you make. Isn’t it? With radio advertising, you are subject to getting better reach at least cost, which ultimately takes you to productive returns.

Radios reach people irrespective of their location – in their homes, in their cars, on the internet, in a shop or any public setting. This is what identifies the expanded reach of the medium to the target audience or target market. If the first few words used in when you produce radio commercial are impressive enough, be assured of getting the attention of your target audience. Radio script here plays a very important role as it has already been discussed in the previous blog post.

Within the ad of 30-60 seconds, you should use all the effective sound elements to engage the listener and lead him to create images in his mind according to the mood to which he is taken by this ‘theatre of the mind’ medium. Make sure whatever you say in your commercial does not sound boring or obnoxious.

In radio advertising, whatever is in the script is ‘written for ears’. There are some of the tips that you can follow when it comes to creating radio script is concerned. Before you finalize the script that any radio advertising agency sends you, make sure all the following requirements are met.

Writing for Ears

When you write for different radio commercials, there are no readers rather there are listeners to it. To make any write-up impressive for ears, it is important that you follow the following tips:

• Use conversation language as if you are talking to someone in front of you.
• Use the talking pace and not the reading pace in your script.
• Give time to listeners to think and announcers to breathe about what you are advertising; include pauses.
• Avoid using ‘therefore’, ‘moreover’, etc. from your conversation.
• Don’t use elaborated sentences. Be specific and to-the-point.
• Convey your contact information through radio advertising so that they quickly proceed with their buying or availing process.

Tag: radio script

What to Consider While Writing a Radio Ad Copy