radio adverts |

July 15, 2013April 24, 2014

Choose the Right Type of Radio Advertising

If you are into any kind of business, it is the advertisement of your products and services that determine how successful your business would be. In order to make an advertising campaign a big success, you must choose an effective medium that could help you reach your target audience. For the small and medium enterprises or SMEs, radio serves to be one of the best mediums for advertising the products and services.

Now when you have decided to opt for advertising your product on radio, it is also important for you to be aware of the types of radio advertising you can opt for. Well to ensure you opt for the right type of FM radio advertising, you must be capable of defining your target audience and also your business objectives.

Pre-recorded Advertisements
One of the types of radio advertising includes pre-recorded paid advertisement. If you choose this kind of advertising on radios, your adverts will be played between the songs. These types of adverts are produced under strictly professional supervision and are then recorded. Once they are produced, the recorded versions are sent to a radio stations. The radio stations then include the adverts in its commercial breaks.

DJ Advertising
The next on the list is the type of FM radio advertising where the Disc Jockeys or Radio Jockeys or other radio personalities read your ad during the broadcast of the programmes. Advertising on radios can also be done by endorsing any business through your brand. This type of advert is quite simple in its form. Generally, a written radio script is provided to the DJ, which he reads aloud on the air during live broadcasts. These adverts are easily deployed and are quite effective. This is mainly because the people listen to the ad from their trusted RJs who are familiar to them.

Live Events
Live events also constitute one of the types of radio advertising. In this type of advertising, a renowned personality from the radio stations or local DJs appear at the event and promotes the event and draws target audiences towards your brand or product. If you want to sell the name of your shop or restaurant, you can invite a radio station to your live event. The radio channel can cover the live broadcast from the location where the event is held. If you desire to grab the attention of the young crowd, this will be one of the best advertising options for you.

Now when you know the types of radio advertising, it will be easier for you to choose a particular type for your products and services, once you capably define your target audience.

May 19, 2013March 28, 2019

Radio Advertising & AIDA

WHAT IS ADVERTISING?

Advertising is defined as promoting the sale of a message or product. The more your message sells, the more will be the awareness of your product and service among the people. When you are just creative, it is an art, but when your creativity combines with strategy, that is called advertising. This strategy involves planning everything with an aim of convincing and persuading the consumers to try and use your products and services.

Once you come up with ideas of approaching the customers effectively, the next thing is to reach them efficiently. For the purpose, you require an advertising media. Before proceeding to advertising media, you should know about the major types of advertising.

BRAND ADVERTISING

Besides desiring instant response, many advertisers aim at creating awareness for their brand among the masses. If you wish the same, you should opt for brand advertising. This is, however, an effective measure for the big businesses. For small or medium enterprises, it is not really possible to spend on brand advertising. For them is the next alternative.

DIRECT RESPONSE ADVERTISING

If you are a businessman who aims at getting immediate response, this is for you. The response that you receive from the consumers is determined by the type of business you have and the marketing strategy that you imply.

For you as an advertiser, it is important to know the differences between both the types of advertising. Because this can only help you choose a right medium for advertising your products and services. Whether it is brand advertising or direct response advertising, television, newspaper, internet, magazine and radio, all of them work effectively.

RADIO ADVERTISING

For the people having a profitable business, it is easier to choose any medium even if it is costly, But for the group of people, who have potential but still run a small business enterprise, radio is the best medium for promotion of their brand and products. At inexpensive rates, it provides best advertising services. The best part is that it could also add on to the advertising approach of the big businessmen even among the people living in interior regions.

Thus, no matter if you have a big, intermediary or small business enterprise, the only thing that matters is how effectively you use radio for advertising your product.

BENEFITS OF RADIO ADVERTISING

There is no hard and fast rule so far as advertising is concerned. But of course, there is a creative principle that is followed in general by the advertisers. You too may be following the same AIDA rule.

From whichever aspect you analyse radio advertising, it will live upto your expectations.

ATTENTION

Being an advertiser, it is obvious that you want your brand and product to get attention in the market. It is surprising but yet true that radio reaches listeners even when they are on their way, either through the FM in their cars or FM on their mobiles or other devices. As a result, whenever you air your ad, it is likely to reach every listener everyday. On air, your radio spot will, of course, get attention if the sound effects, voice-overs, background music, etc. are impressive.

Radio is only an audible medium. Only these parameters, such as, sound, voice, music, etc. could built up the mood of the listeners and could take them to whichever place you want. If you are successful in instilling the emotional essence in the listeners, be cent percent sure of success.

INTEREST

So far as interest is concerned, radio is the medium that plays songs and in between airs the spots. When the people listen to the songs, they are in good mood. If you advertise your products during the programmes, you are likely to get the attention and desired interest from the listeners.

In short, radio advertising assures of major success when it comes to promoting your brand and marketing your products and services.

DESIRE

You are a businessman and you better know that creating a desire for your product in the consumers is a very difficult task. The listeners may develop an interest by listening to your advertisements but the interest does not signify their desire for the product.

When you create a product, it is obviously based on the needs of the people. Isn’t it? Thus, remember, whoever is listening to your radio ad has major chances of falling for it. You just need to make your approach a bit specific to that group of people. For example, if it is a beauty product, target females and appeal in a desirable way. Those people need it and hence creating a desire for the product will not be so difficult. Will it be?

ACTION

Unlike other advertising mediums, radio is known for having a call for action appeal. Through this airtime media, the telephone number or website address or other contact information is given, which increases the curiosity of the people. As a result, they contact the authority for details. If convinced, they buy the products or avail the service.

Neither television nor print and not even internet media is as quick as radio in generating responses. In fact, adding radio as an additional media to the already existing television, internet or print mediums, will surely supplement the level of responses that you get from the audiences.

Whatever you expect from an advertising media to bring for you, radio does all those things and even more than that. The cost that is incurred in advertising a product in radio is far more less than what you are required to invest for advertising on other media. Then why not go for this cost-effective option that offers additional benefits.

Think and then make a justified choice.

We at ReleaseMyAd take the pleasure to book your ad for this renowned radio station, thereby ensuring better and productive results for commercial purposes. We not only provide you the best ad charges, but also an effective media plan.

You can book your ad by calling on to 09830688443

May 18, 2013March 28, 2019

Ten Reasons to Advertise on Radio

The more the availability of the mediums for advertisements, the more is the confusion on choosing the most suitable option for yourself. When you have to make a decision on which medium to use for advertising your products and services, making a right choice is very important.

Apart from the best known television advertising, internet advertising, print advertising, there is radio advertising that also dominates the advertising media to a significant extent. Of course, when we say radio is effective, we should give solid reasons to justify our statement. Here are some of the reasons that will, hopefully, clear all your doubts.

REACH

Unlike any other medium, radio reaches the audiences irrespective of their location, age and literacy level. This indicates that if you advertise your ad on radio, people from all backgrounds and age will be able to get to know about what you have to offer them.

So far as figures are concerned, it has been found that around 79% people listen to various radio stations on a daily basis across 89 cities in India. As soon as a person attains the age of 12, he is likely to get habituated to listen to radios. As a result, advertising through radios could grasp the attention of even the growing children, if they are your target customers. Remember, if you convince the kids, they will easily convince their parents.

Do you still think, advertising on radio can’t help?

TARGET

Radios offer programmes of diverse nature. There are different timings for songs of different genres. As a result, as per the timing, the listeners tune in. This will, therefore, make it easier for you to reach your target customers. The songs and music of the Golden Era of cinema is the main focus for middle-aged and senior citizens. If they are the ones whom you desire to target, advertise your brand or product during that show. But of course, don’t remain confined to that radio programme only.

There are various radio formats, which you can select to target your audiences. Specific formats are for specific groups of people. The local or regional radio stations are the best to target specific market areas.

Will you get such targetability in any other medium? You decide.

IMMEDIACY

As it has already been discussed above that radio is listened to by the people irrespective of their location, the emphasis is on its unconfined reach. No matter whether a listener is at home or on a drive, with radio, reaching out to the prospective consumers, instantly, is much simpler. During off seasons, during discounts, you can convey your rebated price to already shopping customers. Don’t forget, if your offer convinces the consumers, it won’t be shocking if they switch to your brand. In fact, if you have a store nearby, they will surely try your brand or products and services.

May be other mediums could offer this too. Don’t be mistaken. No other medium can be as immediate as a radio.

LOYALTY

The listeners, who once get addicted to radios, remain loyal towards it forever. This can be a stronger point, if you choose radio for advertising your products and services. There are several radio stations and the listeners, therefore, set up at least one of them as their favorites. Even during the ads, they stick to that station. What can be more beneficial than this for any advertiser? Then why are you so confused?

If you are still confused, there are other reasons as well to resolve all your confusions.

ENGAGING

Humans are emotional. With emotion, even if you ask them to do something they don’t like, they won’t say No to it. Thus, make sure your ad has an emotional touch. It is your appeal, which plays a great role apart from the creative steps taken by the radio stations.

The conversational approach of the radios is the strength of the medium. This way the listeners get a chance to connect with their RJs, which is the only thing that convince them to remain stuck to that very radio station and mark it as their favorite.

Are you sure any other medium could ensure such call-to-action?

INTIMACY

If you advertise your product on television, print and internet, there are chances that your ads might get out of the audience’s sight and mind. In case of radio advertising, your spots will always remain in the forefront and the medium would not ever bury it to the back pages.

Can any other medium guarantee any such thing?

SYNERGY

Radios have “multiplier effect”. This airtime media cannot only enable you to introduce your product in the media, but will also help you to ensure your brand or product remains in the memory of the prospective as well as potential consumers.

If you already advertise your product and service on TV, internet, newspaper or magazine, radio spots for the same will lead to a recall of those ads. This way, you are assured of getting cent percent responses from the customers.

Like other mediums, radio doesn’t give the listeners a chance to change the tuning frequently as it keeps on playing the songs in the middle. This makes media mix really successful. What’s your opinion?

FREQUENCY

If your listeners see or listen to your ad once and then next after three days, will they ever remember your product. Of course, not. Through radio advertising, repetition of the ads is ensured. Your ad gets aired multiple times, ensuring it reaches each and every listener everyday. What else would you desire from any advertising medium?

If you are thinking of some other media to advertise your product in, think once again.

FLEXIBILITY

Radio is only an audible media. In fact, it is addressed as the “theatre of mind”. The reason is very clear. It leaves people to imagine the things they listen to. No exceptions are the advertisements that are aired on. Thus, creativity works. Make sure your ad has special sound effects, appealing music, convincing voice-overs, good script, etc. If these parameters are consciously taken care of, recalling and giving the voices and sound effects a shape will become easier for the listeners.

For technical guidance, there are radio people to help you. So don’t worry.

COST-EFFECTIVE

In the advertising market today, where putting ads in a media is so expensive, radios offer cheaper and standard advertising facilities. The cost is so reasonable that you can produce spots, and also tailor it and make changes from time to time as per the changing market scenario. No other media could offer such a flexibility at inexpensive prices.

In fact, lower cost of radio advertising makes it convenient for you to use other media simultaneously for marketing and advertising your products and services.

Choice is Yours!!!

You can book your ad by calling on to 09830688443