Radio ads in Bangalore |

December 7, 2015March 28, 2019

Peppertap knocks with newspaper and radio ads to deliver home essentials at your doorstep

Peppertap’s Profile

Peppertap is your new-age home-essentials shopping destination. It is a new concept that has changed the way people buy groceries and other. Headquartered in Gurgaon, Peppertap began its journey as an online portal that delivered groceries at your doorstep. Within a year, the company expanded to serve metros and other Tier I & Tier II cities like Agra and Meerut too. Peppertap supplies fruits, vegetables, staples, spices, detergents, floor cleaners, edible oils, beverages, frozen foods etc. In short, a few taps with Peppertap can save you the weekly trip to the supermarket.

Need for Advertising

Peppertap was a new concept when it launched in Gurgaon. The company found itself growing and expanding within a few months. In 2015, it went ahead with a nationwide launch. Peppertap needed to scream its existence. Thus, the need for advertising rose. The company wanted to go all guns blazing on the customer’s’ senses. They aimed to make their presence known on all platforms.

The Agency Peppertap Chose

Peppertap being a young venture was looking for a partner which was young and would understand its needs. They wanted an agency that would stick to their budget plan and ensure a high return on investments. Peppertap soon came across releaseMyAd, the favourite online ad portal of start-ups. Their philosophies clicked. And with releaseMyAd on board Peppertap took the nation with a storm.

The Target for Us

Peppertap wanted brand recognition. They were looking to increase their site visits too. Peppertap had launched in several cities where it was looking towards growing its business.

What we did

Our first task was to define the target groups. We concluded after thorough research that the tech-savvy affluent or upper-middle class people between the ages of 20-50 would suit our purpose. The paucity of time in these metros and Tier I & II cities will enable Peppertap to tap the confidence and loyalty of its customers. With assured delivery at your doorstep within 2 hours and minimal delivery charges, Peppertap soon expected to become a leader in the markets of Delhi, Mumbai, Chandigarh, Pune, Hyderabad, Bangalore, Chennai, Ahmedabad and Jaipur. We knew, initially Peppertap would only appeal to the affluent sections of the society but with time and its aspirational value, it was sure to have a trickle-down effect.

The Media Plan

As we aimed to reach a huge mass of people and increase brand recognition for the company we decided to bombard the target audiences. We took up newspaper ads in leading newspapers of the city along with radio ads, playing throughout the day. Our plan was to simultaneous launch both the campaigns.

The newspaper ads would appear only on weekends as Jacket Front Ads or Jacket Front and Back Ads on the main newspaper. This would continue over a period of 3 months, beginning in July it would run till the first week of October. As we were targeting the bulk of the population in these cities, we went for the Times of India. Keeping the diverse target audience in mind we also advertised in Hyderabad’s Deccan Chronicle, Delhi’s Hindustan Times, Pune’s Sakal and Chennai’s The Hindu too. This ensured the full page display ad was available to most in the aforementioned cities.

The radio ads, on the other hand, would play only in Delhi, Pune, Hyderabad and Bangalore. Top radio stations like Big FM, Radio Mirchi, Radio City, etc. were used for the purpose.

For Delhi, Big FM, Fever, Radio City, Oye! Radio One & Red FM was used.
In Hyderabad, we partnered with Big FM, Radio City, Radio Mirchi & Red FM to spread the word about Peppertap.
Pune heard the radio ads on Radio City, Radio Mirchi and Radio One.
In Bangalore, the ads were heard on Big FM, Fever, Radio Mirchi, Radio One and Radio Indigo.

The Commercials

Our radio ad consisted of a 20sec commercial that brought out the advantages of shopping home-requirements through Peppertap. This ad was played throughout the day on the radio stations of Pune, Delhi and Hyderabad for the month of July. The Bangalore radio campaign was conducted in August while the newspapers carried a full page display ad ensuring no one misses the Peppertap ads.

Results after the Ad Campaign

The Peppertap Ad campaign remains one of our most successful ventures. The ad campaign not only established Peppertap as the best online grocery store but amplified its earnings too. Sales at all the cities took off once the ad campaign began. Here is an overview,

In Delhi-NCR, Peppertap found 24% more consumers.
Sales in Hyderabad picked up 43%.
In Pune, sales caught momentum and reached an all-time high of 15%.
Sales in Bangalore caught up with Delhi-NCR sales of Peppertap.
In Chennai, Ahmedabad, Chandigarh and Jaipur, advertising reaped benefits too. Peppertap reported increased sales by 21%, 33%, 38% and 18% respectively.
But it was the City of Dreams, Mumbai which made our dreams come true. In Mumbai, site visits increased by a massive margin of 65% and sales reached a new height of 48%.

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

December 4, 2015March 28, 2019

CarZippi drives home its services target with Red FM ads in Bangalore

CarZippi is Bangalore’s most popular mobile car washing companies. The company’s unique concept of turning any parking space to a car wash ensures you save your time and money. With the CarZippi app in your cell phone, you do not have to waste that hard-earned holiday navigating to a car wash centre. Simply fix an appointment while at work or catching a movie while CarZippi shines and polishes your car. Like your normal beauty salon, CarZippi too has several packages to suit your budgetary needs. This awesome platform takes care of all your car servicing needs.

Objectives

CarZippi is a new startup in Bangalore with an innovative idea for easing the average Bangalore life. Although a novel concept CarZippi needed to promote itself and establish its brand in the city. CarZippi wanted to increase its service sales through an investment in the ad campaign.

Challenges

CarZippi entered the Bangalore market at one of the most convenient times when the city has the second highest number of registered car users. Moreover, the fast life of Bangalore allows very little time for car care. Thus, CarZippi is a boon for car users in the city.

But as a pioneering concept, CarZippi had failed to convince customers of its benefits. What the company needed was an advertising campaign that would enumerate the positives of letting your car be serviced by CarZippi.

Agency

The startup bosses wanted a young team to promote their CarZippi in Bangalore. They wanted a team which would understand their advertising goals and ensure to achieve them within their budget. They had plans for an aggressive campaign which would ensure them a high return on investments.

Our Strategy

Target Groups

Since we were promoting a car servicing company, we targeted the affluent and upper-middle-class segment of the Bangalore market. We chose the tech-savvy male and female age groups of 25 to 55 as our target audiences.

Communication Medium

Radio ads were picked up as the best option for promoting CarZippi in Bangalore. This is because radio reflects the listeners, making it super easy to reach the target groups. Moreover, since people listen to their chosen stations they are more engaged in the radio content generating more accurate results for radio ads.

Media Vehicle

Our team chose Red FM for promoting CarZippi based on its listenership. The Red FM audience in Bangalore consists mostly of affluent and upper-middle-class people.

Radio Commercial

Keeping in mind our target consumers and Bangalore’s ethnic diversity we decided to get the radio ad done in English. Our ad endorsed CarZippi as the useful service provider it is. Also, we stimulated the potential customers into buying their services with various on-going discounts and offers. We got 2 radio ads made – one of 10 seconds and the other of 15 seconds.

Media Plan

CarZippi was planning for an aggressive ad campaign. Keeping that in mind we created 2 different radio ads in English. One enumerated the benefits of servicing your car with CarZippi and the other promoted the various discounts and offers given by the company. The ads created had duration of 10 sec and 15 sec and the campaign was to run for 60 days, 10 times daily.

We ran the first ad which tallied the advantages of CarZippi more often initially for the first 2 weeks. Then we began to advertise with both the ads simultaneously with an extra emphasis on the discount offers ad. The last 2 weeks saw a new balance between the airings of both the ads.

This simple demarcation helped us primarily in creating an interest about CarZippi. In the next stage of the campaign, we kept on reminding consumers of our excellent services and rates. And, at the last stage of the campaign we announced to Bangalore our special services at special rates.

Impact and Results

CarZippi announced its soaring customers shortly after the ad campaign was launched. At the end of the ad campaign, CarZippi stated a 6.7% increase in their sales.

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

December 4, 2015March 28, 2019

Globekart sells jewellery worth millions during Dhanteras with Red FM ads

Company Profile

Globekart is an online jewellery store that deals in stylish products for women, men and children along with gift items like gold and silver coins and gemstones like ruby, sapphire, topaz, emeralds, etc. The website engages in ethnic and contemporary jewellery for all occasions to be delivered at your doorstep. The featured pieces on the website have all the needed specifications to aid your choice. The in vogue costume jewellery forms a bulk of Globekart’s trade. With this unique concept of bringing jewellery shopping anywhere and everywhere, Globekart is the one-stop shop for all your gold, silver, diamond, platinum or pearl trinkets.

Challenges

Indian women are known for their penchant for jewels. Traditionally buying ornaments has been a very different experience for most Indians. Whether it was the wedding regalia or anniversary gifts, we have grown up with the set notion of visiting the jewellery store to buy precious adornments. The concept of Globekart was new. And its potential customers needed some thorough convincing before they could be induced to buy from the online jewellers.

Objectives

Globekart joined the list of our gratified clients soon after they launched the website. Their goal was to increase their brand recognition and thereby increase sale. They also wanted to dispel the myths of negativity regarding ornaments shopping online.

Globekart expected to reap benefits from the season of festivities in Bangalore, Delhi and their hometown, Kolkata.

Our Strategy

releaseMyAd is known for its successful ad campaigns within the clients’ budget and according to customer specifications. In this case, too we maintained our reputation. Our team had deduced that an online jewellery store will attract not only women but some men too. Men are known to shop for ornaments with festivals around the corner. Thus, we targeted the affluent/ upper middle-class tech-savvy women in the 25 to 55 age group and the same class of men in the 35 to 55 ages.

We intended to capitalise on the upcoming Navratri/Durga Puja and Dhanteras as these are the times when women go for jewellery shopping. Our team chose radio ads as our medium of communication centred on the device’s inescapable qualities. Wherever you are you cannot help but listen to a blaring radio station. We zeroed in on Red FM, as its audience base matched our target groups.

In Kolkata and Bangalore, we decided to go divide the ad campaign into two phases. The first phase of the campaign began with the advent of Durga Puja. Bengalis in both cities buck up for their revelries and jewellery becomes an integral part of these festivities. Our English ads on Red FM captured this essence beautifully enticing audiences to buy ornaments from Globekart. The sales boosted for the company while the first phase of the campaign ran. The second phase of the campaign began just before Dhanteras in these two cities. We knew this would again boost sales as it is said buying jewellery on Dhanteras is auspicious for the family.

For Delhi, we again chose Red FM based on its listenership in the city. The radio station caters to our target audiences in Delhi. Here, we began to advertise with the waning Navratri festivities and continued till Dhanteras.

We made sure our ads played when women tuned in for their daily dose of Red FM. We chose the prime time slots and afternoon slots to make the ads more appealing to our target consumer.

Our ad creative was intended to build confidence among potential buyers to buy jewellery from an online jewellery souk. The ad focussed on enlightening the audience about the benefits of buying precious ornaments from Globekart.

Results

Globekart conveyed positive results during and after the ad campaign. In Delhi, the company reported a great response; their sales in the national capital increased by 43%. In Bangalore and Kolkata sales saw an instant boost during the first phase of the ad with the cities reporting 33% and 43% higher sales respectively. The next phase of the campaign saw sales in Bangalore increase up to 12% and Kolkata sales grew to 21%.

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

May 13, 2015November 13, 2015

Radio Advertising in Bangalore simplified by releaseMyAd

Radio has for a long time been a universal entertainer. From the glorious tune of Akashvani to cheering for the Indian team in the 1983 World cup, it has been a wonderful medium ever since. It has been an incredible source of information and entertainment. Radio used to unite people of all parts of the society with its arsenal of music, sports and news. Times have changed now, and radio has become more of a commercialized form of entertainment.

Metropolitan cities are the potential gold reserves for radio advertising. With its chic urban crowds metro cities provide massive opportunities for advertisers to target a wide audience base. For example, Bangalore, the capital of the southern state of Karnataka is a hotspot for radio advertising. With a metropolitan population of 8.52 million it stands as the fifth most populous city in India. Bangalore is the second fastest growing major metropolis in India, no wonder it is the most sought after cosmopolitan city. Its first encounter with radio was in 2nd November, 1955 when the official broadcaster for the Government AIR (All India Radio) started broadcasting. Also known as “Silicon valley of India”, it is more popular than the other major large cities of India. Thus, it amplifies the chances for radio advertising in a great way. But how should someone approach radio advertising? The solution is releaseMyAd.

Radio advertising in Bangalore through releaseMyAd is the perfect way to launch your campaign to a large audience. The various services of creating sprightly content and catchy jingle, courtesy Jingles India (partner of releaseMyAd) makes your campaign attractive. The possibility of advertising in the leading FM stations of Bangalore gives businesses an added impetus to choose releaseMyAd. A list of the leading FM stations in Bangalore covered by releaseMyAd is as follows:

Radio Mirchi (98.3) FM
Red (93.5) FM
Big (92.7) FM
Fever FM 104
Radio City 91.1 FM
AIR FM Rainbow
AIR Vividh Bharti
Radio Indigo 91.9 FM
Prasar Bharti- All India Radio

Booking radio ads in Bangalore is now a cakewalk through releaseMyAd’s user-friendly processes. The cost effectiveness of the campaigns is an added bonus. You can book your ad 3 days in advance and go LIVE at an instant.

Radio advertising in a popular city is always a good decision. It reduces the risk of waste of content since the chances of listening to the commercial is maximum. releaseMyAd further eases the process of booking an ad considerably. For any further assistance in booking a radio advertisement in Bangalore please mail us on book+bangalore@releasemyad.com or contact us on 09830629298 and let our experts rekindle your love for radio.