radio ad cost |

April 30, 2014March 28, 2019

How Long Should your Radio Advertisement be?

Radio being a direct response medium has experienced a significant rise in demand of advertisers .Most of the advertisers believe that a long message has better impact on the listeners than a short one.Advertisers need to know which commercial length is most effective to convey their message to the target audience? It is a very crucial decision as it paves the way to achieve the advertisers message goal. The major blunder that advertisers make is that they allowing an ad budget to dictate the length of the ad.Ad length should always be determined based on one’s objective. One should never try to get away by choosing any random commercial length.

Your radio commercials should be exactly of the same length as it takes to say what needs to be said to the listeners.Incase if you have a limited budget,the best practice would be to reduce frequency instead of reducing the Ad duration, or buy a reasonable radio time or advertise on a smaller station.

Some important criterion to keep in mind when determining what length spot you need to create is given below:

[box style=’info’]
[dropcap style=’square’]A[/dropcap]45 to 60 Seconds Ad

For complex messages to avoid any queries
Detailed Messages having strong persuasion and directing listeners to requisite call to action.
For new product or products entering new markets or for repositioning a product – Your Ad should create realization of need for the product in the listeners before selling your product as the solution
For highly entertaining ads geared to attract customer’s brand equity – effective for businesses in a highly competitive market

[dropcap style=’square’]B[/dropcap]20 to 30 Seconds Ad

To make an easy comprehensible offer for a product or service that is clearly understood
To make a strong call to action point in an ad
Powerful Message delivery with use of instinctive verbs and no dramatic effects

[dropcap style=’square’]C[/dropcap]15 Seconds Ad

To convey an incredibly powerful, simple message
To reinforce brand awareness to make customers aware of your market presence when your are the sole advertiser in your business category
Business Platforms with less competition resort to this measure

[dropcap style=’square’]D[/dropcap]10 Second or less

Used for generating frequent top-of-mind awareness when selling a commodity in a crowded competitive market
Add additional frequency to your schedule for Ad to be effective
Hard Selling products are exhibited in maximum speed read with most important details [/box]

It always advisable to reduce the number of people you’re reaching or the number of times you are being heard instead of cutting the length of your ad. Always air messages exactly as long as it needs to be, you should not ignore required details neither should you stuff in excessive information in a message.Your listeners switch on to radio to experience entertainment so keep relevancy of your message intact. You need to gauge as to how much is enough for your Ad to efficiently target your audience? Sometimes a short answer is enough to get the message across.

ReleaseMyAd is the leading radio advertising agency which provides you one stop solution to plan,create and broadcast your radio advertisements at the the best rates across 86 cities in 24 radio brands.You can contact us to plan your radio commercial duration to generate maximum results for your brand.

You can also call us on 09830688443 and can seek our experts advice.You can also forward us your requirements at radio@releasemyad.com or jpaul@releasemyad.com.

April 28, 2014March 28, 2019

Power of Radio Advertising helps Businesses to create a Market Niche in the most fascinating way.

There are many brands that are resorting to marketing through radio to reach out to potential customers and clients. It is one of the most popular mode of entertainment in the past decades and has shown considerable upliftment in listenership base in the recent times, more and more people cling to radio during their leisure hours. This strong was leveraged by the help of upcoming and the best ad agencies, which assists businesses message be heard by maximum people, both locally and nationally, who like listening to the radio throughout the day. It is one of the most cost effective modes to advertise the brand name of the company.Here are some of the major strengths of radio advertising which makes it an unavoidable tool in media planners list today:

1. Radio offers efficient targeting

Radio targets listeners efficiently because different stations attract different listenership base – Radio Mirchi attracts the elite class,Radio City attracts the youth mass etc. This allows advertisers/brands to talk selectively to their target groups they are most interested in. Radio’s regional based programming structure , assists brands to focus their activity very efficiently in key markets.

2. Radio follows its Listeners

Most radio listeners are engaged in some activity, and so advertisers can reach listeners at key “touchpoints” during the day – when they are on their way to college, at work, driving, hanging out with friends and so on.Advertising in an entertainment platform,which is knitted to audience day to day to activity is likely to be more effective.

3. Radio reaches out in an ad avoidance world

Radio Commercials has the lowest level of advertising avoidance. People hardly switch stations and are therefore available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertisers who want to reach out to new customers, or to tell existing customers something they didn’t know.It allows advertisers to reach out to new customers and intiate required message to the audience.

4. Radio has a “multiplier effect” on other media

Radio multiplies the effect of TV, Cinema, Outdoor and Newspaper Advertising. Radio’s multiplier effect seems to originate in the fact that it is an audio-only medium, and therefore stimulates a different part of the brain.It helps barnds to capture “top of mind” awareness of the potential customers.

5. Radio creates a large “share of mind” for a brand

Radio generates ubiquity,urgency and curiousness in the audience to know a product which they haven’t seen.Radio ads are usually played frequently, they have a picturesque effect in the minds of the listeners and also grabs a significant portion of listeners time (on average 12 hours per week). A brand which is big in radio can create a grasp a large share of mind for itself.

6. Radio drives direct response, especially online

Radio is known to be a strong “call-to-action” medium, and this is even more true in a world where consumers instantly access brands via the medium of internet. The Online Multiplier study found that radio can drive brand browsing (direct to a brand’s website or searching for a specific brand in a search engine) by over 52%.So radio advertising can work wonders for advertisers even in the digital age.

7. Radio stands to be “a friend”

Listeners use radio for emotional reasons – to boost up their spirits, to drive away negative thoughts, to stop themselves from feeling bored in a car or while doing day to day chores. This leads to resort to radio as a kind of friend, and this is a valuable context for an advertiser to appear in.Advertisers leverage the intimate relation between the listeners and the medium to seek their audience attention.

BE ENTERTAINING,BE HEARD AND GET RESULTS INSTANTLY:The majority of people are listening to radio on their own will and they have their own personal experience. Radio Ads actively cultivates a personal relationship so that listeners feel they are being spoke to on a one-to-one basis. This makes for a more powerful advertising opportunity as when, for example, a radio presenter talks about “our friends at Company X”, the listener is hearing about a friend of a friend – and this has a strong effect on bringing a brand closer.Advertise in Radio through ReleaseMyAd and catalyse your business growth.

You can grab the power of radio advertising and initiate your business objectives through it by reaching an impressive listenership base at a reasonable cost via releaseMyAd.You can advertise in 24 brands across 86 cities with the best media plans,ad creatives and full fledged expert assistance.You can contact us on 09830688443. You can also forward your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.

Go ahead and book your FM Advertisement in preferred regional languages at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.

December 2, 2013January 13, 2014

Radio Commercials Require Great Theatre of the Mind

Radio is one such medium where you can directly convey whats on your mind and also is empowered to create great virtual effects in our minds.Radio has the ability to create fantasies and emotions in the minds of the listener.

Profound Sound, Heart-touching emotion, Exclusive drama, Great humor, Intense suspense, Horrid conflict, Unbelievable imagination. Does any other media deliver so much at such reasonable price.

Creating commercials for radio is critical. Radio as a medium has totally different dimension to look into for its ad success. One cannot simply take a successful print or television advertisement and expect radio to perform in the same path. Radio ad- theatre of the mind, and the more you comprehend the mind of a listener , the impact your campaign will be more effective.
Radio ads are effective because they don’t portray the pictures that we see in all other media ads. Some may disagree, whereas for some advertisers (eg: Craftsvilla, Ethinicity stores, Escee Infrastructure, etc) and some messages, that statement is actually very true.

Picture this: You are driving down any major artery in Kolkata and you see an ad on the side of a bus shelter. The ad has a picture of a man being dragged into the ambulance and his small daughter crying out holding his hand and his wife in terror on her face. We see the family helpless and in tears. The ad there is the advertising “copy”, that is striving to get you interested in buying life insurance, insurance that will protect your family even in your absence. The idea of this ad is to scare you into buying their insurance.

What does the normal person think about the people they see in the ad? Their first thought is, “That isn’t my family!” The child is so sweet, the house is great. That house has blue siding, mine is brick. This ads a failure cause the banner is great but the product is lost. How could you make that ad more effective to make you product presence felt?

Consider this example. You are listening to radio and a commercial begins with background sounds of a man breathing heavy…he calls for help, a female voice crying in shock, a child calling to her father, arriving sirens, people taking the man into the ambulance, the sobs of a woman and child etc. After painting this vivid picture in your mind, the commercial aims to scare you into the need of having the insurance company’s product through carefully written ad copy. This ad, is fervent and profound, has gotten your attention. Leaves you feeling numb for sometime unlike the banner ad which stays in short term memory and is forgotten. Releasemyad.fm helps you make such impact.

Why did this ad get your attention while you dismissed the ad depicting the picture?

In the second radio enabled example you were required to use your imagination. You were required to think about the complex situation of a daughter and wife. And if you need to picture a patient and a family in this sound based ad, what is going to be your thought? Your own!!!

In the first example, you were quick to delete the ad because the situation shown wasn’t relatable to you. The picture of another situation and family gives you the quick out. “Well that wouldn’t happen to me. That situation is different than mine.” The first ad fails in creating that emotional connect. At releasemyad.fm we enable you to give a personal and emotional touch to your ads, cause it always works.

Advertising is always effective and efficient when an emotional connection is made. When you strike the emotional strings of the listeners, the consumer pays attention. And when that happens, your message breaks the clutter and makes a lasting impression in the audience memory.

Contact releasemyad.fm for assistance to create the most realistic ads for you @ 03340311140, mail-jpaul@releasemyad.com