Online newspaper Ad booking |

April 24, 2020April 27, 2020

Newspaper Advertisements: All the Stats, Facts, and Data You’ll Ever Need to Know

Newspapers, one if not the oldest advertising mediums that exist even today. Now in the age of digital media platforms, it has certainly lost its charm to some extent. But even then don’t get confused with the flashy and trendy social media advertisements this traditional advertising platform still holds the position as the No. 1 choice among advertisers.

Now let us look at some facts.

“India is one of the top countries in newspaper sales. Almost one-third of India’s 579 million literate population is said to read a newspaper now”, according to KPMG analysis.

One of the most popular newspapers Times Of India holds a position of publishing 33 editions across India.The highest number of editions printed by any newspaper publication.

Dainik Bhaskar, the most read newspaper in the country, circulates 4,320,781 daily, as of 2018.

These are only a few examples; there are many more newspapers regional and national having their respective circulation numbers.

Now, why do the circulation numbers matter?

It’s important because just like views on the internet this lets you determine the number of audiences you can capture and let them have a glance over your advertisement and maybe turn them into potential customers.

To give an idea hundreds of ads are published in a single newspaper each day.

Now lets us look at the few important things you need to know to publish a newspaper ad

Different Ad formats:

Classified Text Ad: Ads consisting only of text no pictures you can use enhancements like colour to make it more appealing. These ads are the most affordable.

Classified Display: Smaller than a display but better than a test ad. These ad consist of text with pictures.

Display Ad: The best visually appealing format of display ad in a newspaper. If you are not on a budget this is the format for the most attraction from the consumer.

Different Categories

Newspapers offer a wide range of categories to choose from, such as:

Personal (Change of name, Lost and found, etc)
Property(for sale, accommodation wanted)
Let/rent
Business(for sale, offer/proposal,etc)
Vehicles
Classified tenders(public notice,tenders,etc)
Recruitment(situation vacant, situation wanted,etc)
Matrimonial(wanted bride or wanted groom)
Services
Obituary
Remembrance
Computers
Retail
Astrology
Travel
Education

You can choose to advertise in any of the categories depending on your ad matter. The category is heading under which your advertisement will be published. This helps the audience know even before reading your ad what it is about and thus reach the target audience easily.

Documentation Requirement

Now, most advertisements do not require any documents to get published in most papers. But some advertisements involve legal formalities require documents. Such as,

For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit.
For a change of name: A notarized affidavit not more than 6months old or a gazette copy published by Department of Publication, Ministry of Housing and Urban Affairs
Different documents are required for different kinds of Public Notice advertisements :

Housing Society: Ad Matter should be written society letterhead & it should be duly signed & stamped.
For legal issues (such as property ownership, disownment, etc): Ad Matter Should Be Written in a Lawyer Letterhead & it should be duly signed & stamped.
Company Documents Misplaced/ Missing: FIR stating the proper lost documents with company name (not be more than 6 months old).

For Obituary or remembrance advertisement: Death Certificate of the deceased or Cremation slip of the deceased or Doctor’s note stating the name & date of death of the deceased signed & stamped by authorized medical personnel.
Cost:

Now giving an ad in a newspaper may sound costly to a layman. But as one dives deep into the no. of audience the ad gets exposed to and editions to choose from according to your needs it is truly the most penny worthy medium of advertising.

Now the cost of a newspaper advertisement depends on a lot of factors.

Ad format

There can be different types of ad formats as mentioned above. A classified text will cost you less than a classified display and a display ad will cost you more than a classified display.

Newspaper selected

Different newspapers have different rate cards. A regional newspaper will cost you less than a national one focusing on a niche audience. Here in releaseMyAd, we try to offer you the best possible rates in any newspaper allowing you to advertise in your desired newspaper with a saving up to 50% on cost.

Size

The bigger your ad matter the costlier it gets. Of course, there is a base rate but beyond that, as the ad matter increases so does the size and the cost of the ad.

Other than these major factors the category and location also influence the cost of the advertisement.

For example, a property ad will not have cost the same as a matrimonial advertisement and vice versa.

Now when we know all the basics of newspaper advertisements, we are ready to book an ad. This traditional advertising medium does not necessarily require a traditional booking procedure.

With the help of releaseMyAd, you can book an ad instantly for any newspaper with the help of the internet.

With Just 3 Simple Steps:

It lets you place advertisements in a newspaper effectively saving you both time and money at the same time!

To know more visit https://www.releasemyad.com/newspaper-advertisement and take the first step to a newspaper advertisement. And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

April 10, 2014September 15, 2014

How do releaseMyAd Customer Care Agents ensure complete Customer Satisfaction?

Customer service plays a vital role to make a service oriented business, successful. Great customer service catalyses customer loyalty and retention which in turn contributes to the growth of any business. Companies or service providers that have satisfied their customers are much more likely to generate client loyalty which contributes to increase referrals. Exceptional customer service makes Service Providers apart from competitors as in the service industry word-of-mouth is a highly persuasive factor. Such publicity for service providing companies is almost as important as paid advertising. Moreover, most customers do not give it a second thought to pay extra for additional services.

Jeff Bezos (CEO Amazon.com) once said, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better“. As an online classified Ad booking portal of India,

2. Minimum Response time – In today’s world of electronic relationship management tools, we intend to be really quick and prompt with our response time. Making sure of a minimum response time is the best way to show that we understand the customer’s sense of urgency, concerns and intend to make their experience a happy one with our service.

For instance, what do you think should be the Response time goal – within X hours? Setting one and achieving it is the primary task for all customer service executives. If an Ad is missed due to any problem, we ensure to find out the cause, respond and resolve, maximum within 24 hrs. Emails are certainly the fastest and most effective way to quickly notify the customers about the problem and our awareness of it. Frequent updates about lengthy & complicated issues with a brief overview of how we intend to prevent it from happening in future, enhances the customers’ confidence in our brand, services and customer relationship management programs.

3. Delivering Right Information– Information to customers play a vital role in any online Newspaper Ad booking agency for resolving customer grievances. There are many Newspaper Ads which require relevant documentation based on the Ad matter and section under which it is published and the ad may be rejected by the publication. Therefore, we try to inform our customers while or before they book the ad with us about the necessary documents via emails, FAQ section and the releaseMyAd Blog. It is also very important to educate the potential customers with the publication parameters on different kinds of Ad categories and ad types.

For example– Many customers are unaware of the Ad types when they try to book a Public Notice or a Tender Ad. Most of the publications in India accept Public Notice Ads in Display Ad and Classified Display Ad formats rather than text ad types. Similarly, few newspapers accept Change of Name ads in Text format only. Hence, it is very important to provide complete information to the customers in every Ad booking step to ensure that they can successfully book their ads online.

4. Customer’s Need – If we happen to falter in successfully delivering the services that we intend to and end up getting complaints from customers, we just keep our patience and listen. It sounds simple, but it’s often not as easy as it seems. Often customers feel the need to vent their dissatisfaction with a product or service before even considering a proactive solution. Here, the CCE should acknowledge the customer’s emotional state and should be considerate and patient. Displaying genuine empathy may not imply ownership of the problem but it does calm the angry party. Another key communication style involves asking open-ended questions that involve the customer. This technique will not only divert their focus from the dissatisfaction but also generate copious information about the problem at hand and help us arrive at an appropriate solution.

5. Be a deadline guru– Making an effort to keep deadlines shows respect to the customers and their expectations. There are many ads which often need to be rescheduled due to deadline issues from the publication’s end. In such situations we need to ensure that the rescheduled dates for the ads are notified to the customer well in advance and it should not be delayed again. As customers don’t want any botheration after booking their ads and they need results as soon as possible. If a deadline and rescheduled ad won’t be possible to publish then, it is better to give a heads up to the customer and provide them an alternative date.

6. Services Offered with Details – We should make sure that the customers are aware and understand the policies, terms & conditions about returns, refunds, discounts and deadlines before they opt or pay for our services. As mentioned before, educating the customers is important. While booking an Ad, they should know all the details about the type of service with its benefits. Such detailed information is possible to provide via online content where each point is clearly mentioned about the ad booking policies and procedures. Hence releaseMyAd provides an online portal with complete details on our website with quality and informative content.

Great customer satisfaction includes being open and available to discuss problems, being a good listener, and following up with the customers. One amazing benefit is that when customer service is good, you’ll feel good in return. This will naturally draw a flow of new customers.

Author’s Bio: This article has been composed by the newest member of the Customer Care team of releaseMyAd.com-Mr. Debjyoti Chakraborty. He has been a fresh contributor to the Customer Service team of our organization since the past 2 months and 15 days. Within such a short time-span he has managed to contribute to the releaseMyAd blog. We appreciate his efforts and are thankful for his contribution.

October 7, 2013May 31, 2014

How do I choose my newspaper ad type? What factors are to be considered?

advertising-sizes-and-types-in-newspaper

Marketers often have to consider one crucial aspect of promoting a service or a product- , “How to transform a want to a need?”

This is where advertising takes control and plays the most essential role. This is why the one thing that is developing and gaining more and more relevance in our day to day lives is advertising. Even for the advertisers and marketers, advertising is a need to make their product or service stand out and gain prominence in today’s competitive world. One of the most traditional and oldest medium for promotional ads is the Newspaper.

In newspapers there are different types of advertisements. Classified Text advertisement is particularly common in newspapers and other periodicals as they take up very little space and are published in specific pages, under specific categories. These ads in a newspaper are typically short and frequent, as they are charged by line, word or character while additional charges are applicable for ad enhancements and highlights.

Classified advertisements are further grouped into categories or classes such as matrimonial, business, property, education, announcements etc.

There is another type of advertisement under classified ad type known as Classified Display Ad. It can be published in the form of text only or with Logos, background highlights and images. The pricing value is more than classified text ads and less than display ad. Some of the major categories under which these ads are published are Public notices and Tender Ad, Obituary ads and even Matrimonial ads are quite frequent. These adverts are much cheaper than the larger display advertisements, which is another newspaper ad type.

Display advertisements are the big budget ads which are more prominent and charged on the basis of the size of the ad in per sq. cm units. It can be published on any page of the newspaper as per the preference and budget of the advertiser. Unlike text ads, display advertisements rely on creative elements such as logos, images, taglines, engaging copy etc. to communicate their message with an eye catching effect. Most business, education and recruitment advertisers more often than not opt for Display Ads for maximum reach, prominence and impact.

There are quite a few arrays of influential factors that guide the advertiser to choose the correct type of advertisement. The three main factors governing the selection of Newspaper Ad Types:

Driving Sales or ROI: Advertising has itself becoming a “need” for the customer as well as for the advertisers. In this case an advertiser advertises to seek apt responses from the commercials and maximize his sales and return on the Investment he has made. Therefore selection of the correct type of advertisement serves as the most important tool in deriving adequate responses.

For example; If a local retailer intends to publish an ad to increase or drive his sales. It is advisable for him to book a classified text ad with a few ad enhancers like ticks, background highlights etc.

Personal Messages: Often many people choose to convey certain messages and personal information related to certain important incidents concerning their friends or family through newspaper ads. In such cases, classified display ads are quite beneficial as they convey messages with images as well as text within a controlled budget.

For Instance; If a family member has to convey the death of a loved one in the family, to pay his respects and as a remembrance to the deceased, he can choose a classified display ad with the deceased’s image and a short message.

Branding: Branding or brand awareness is one of the largest driving factors for display advertising by spendthrift advertisers. Big or medium-sized brand names often invest a whole lot of money on print advertising and newspapers are at the top of all the other print mediums. Hence, advertisers like education institutes, recruitment firms or mass recruitment companies, big brand names like Levis, Kellogg’s or ITC choose display advertising over any other form of newspaper advertising.

The target audience of classified advertisers and that of display advertisements are barely the same. Thus different ad types address different sets of target audiences, thereby satisfying and fulfilling their needs and requirements.

Pricing is one of the most important marketing variables. If the advertiser does not select the appropriate ad type, then not only can there be issues in budget allocation but also in targeting the right audience. It may also lead to editorial, disapproval or rejection of the ad matter from the Publishing Houses.

Thus selection right ad type is the one of the most essential and primary step of publishing an effective advertising that drives desired results.

Author’s Bio: Composed by Saptamita Bhattacharjee, one of releaseMyAd’s very sincere, hardworking and talented Customer Care Executive, this article encircles all the factors to be considered while choosing the right newspaper ad type. She has been associated with us since the past 4 months and has already shown us different sides of her passion towards working with us. This article was published by her with the view to provide you with a neutral viewpoint and proper information to help you choose from Classified Text, Classified Display and Display Ads easily. Hope that it serves its purpose. Lastly, we would like to thank her for her contribution to our blog.