Newspapers |

April 21, 2015April 29, 2015

releaseMyAd- A one-stop Advertising Solution for your Business

Advertising is the lifeblood of any business organization.It is the basic necessity which ensures the survival of a business in such a competitive environment.The present market scenario demands business organizations to be on top of their game or risk being overtaken by their rivals.

No business organization is satisfied with mediocre creativity and planning.They aspire for greatness and always seek to maximise output.Efficient advertising strategies and robust planning enables them to outmatch and outperform their competitors and build a benchmark for others.”How to build an efficient brand?” might be the question in every business house’s mind.The answer to that question lies with releaseMyAd.It is an online advertising platform with the sole purpose of guiding business houses to their desired objectives.By providing easy assistance and great value to their services releaseMyAd handles the complexities of advertising with relative ease.The biggest advantage it provides businesses is of maximum exposure through various forms of advertising.If we have a look at the advertising services they provide,it will be clear why they are a cut above the rest.

Newspaper Advertising– Its a 3 step process which guides the user to complete the advertising booking step by step.releaseMyAd provides newspaper advertising through Classified text ad,Classified display ad,Display ads.With its vast array of newspapers,91 to be precise and tie-up with even the top 10 newspapers in India,releaseMyAd gives businesses a wide range to choose from.Booking advertisements in the top dailies helps businesses connect with their target market and maximise exposure.Even the regional dailies are helpful in connecting businesses with audiences of every aspect.Moreover,negotiable and discounted rates of advertisements are very feasible to business houses.
Radio Advertising– releaseMyAd provides radio advertising in 3 simple steps too.With a list of top 27 FM brands and spread over 210 major cities,releaseMyAd send business into another league.Advertisements in 16 languages including regional allows businesses to promote themselves to every state and locality.The creative team strategises every minor detail which is beneficial to the company.It provides the services of Voiceover ads,Professional jingles(created by Jingles India) or the advertiser can upload their own creative.Reasonable packages and top FM stations ensure that the advertisement prepared is heard and recognised.
Cinema Advertising– Cinema advertising through releaseMyAd gives business houses a very selective and exclusive audience.Since the possibilities of overlooking an advertisement is very minimal,it is a terrific platform for businesses to showcase their commercials.It is also a three way process where the business house can decide what kind of ad they desire to showcase.They can choose from Slide ad,Slide with audio and Video commercials.Each has its advantage so its upto the business firm to decide.The creative team guides them in the creative process or they can post their own creatives.
Online Advertising– Online advertising with the help of releaseMyAd gives organizations the advantage of online advertising placing them in the leading search engines which allows exposure to public.They even help a business in Remarketing and Website advertising.Through releaseMyAd business can create banner campaigns and target specific websites in order of their preference.Even this is a simple 3 way process,where the user can choose their perfect plan.

If we note from the above discussed advertising services,the common factor among all is the 3 way process of advertising.It makes advertising really simple and hassle free.It can also be noted that releaseMyAd covers nearly all of the advertising platforms which are necessary for exclusive advertising.Thus,giving businesses ample options and scope to unleash themselves to the general audience.In simple words releaseMyAd is definitely a one stop Advertising solution for businesses.

April 20, 2015April 29, 2015

Traditional Medium of Advertising- The Perfect Solution to Businesses in India

Traditional mediums of advertising are the strongest mediums of advertising.It can be also called as a “Mass” medium due to its reach and vastness of the general audience.The major traditional mediums of advertising are Radio and Newspapers.The penetration levels of these mediums are quite prominent.The beauty of traditional medium of advertising is that they provide language diversity,an enormous target audience and a large list of advertising categories for businesses to decide on.

India is a booming economy.More and more brands are entering our market,which in turn has given rise to the need for advertising.India has a diverse culture and is a country of many languages.Traditional mediums of advertising not only helps businesses to connect with the audience it also helps them cater to their needs.Through newspapers,business houses of every size and type can properly strategize and place their ads in the form of various campaigns.with the help of regional newspapers businesses can very easily target the rural segment since the distribution of regional dailies takes place locally and it generates a significant audience base.Regional papers have a good readership base so the placing of ads in such newspapers needs to be people specific.The business house should know what their target audience is.Smaller companies need to establish their brand first in order to expand later,so newspapers give them the perfect opportunity to strategize and execute their plan.Newspapers provide visual and textual information to their targeted consumers and it has tremendous recall value.Now coming to the other form of advertising which is Radio.The radio transistors have been around for quite sometime.It was a major form of entertainment device for many decades due to its capability to produce information and entertainment in an audible form.

Technological advancements have made it available in cellphones now which has further gone and increased the target market twofold.Radio advertisements allow advertisers to work with creatives and condense the content to fit into a time limit of 20 seconds.This not only provides a challenge to the creative team in an agency but it also makes the advertisement more direct and to the point.The full 20 seconds will only contain information regarding the product and no unnecessary stuff.The business house can use the radio station time slots to recognize and allott a definite time period when the ads will get broadcast.A well written script together with a great voiceover and a popular radio station creates a fantastic mix which can enthrall the audience easily.Business houses can take help of agencies which provides them assistance in preparing effective campaigns.One such agency is releaseMyAd.Its an online advertising agency which provides discounted and economic rates for Radio and Newspaper advertising in India.It even assists companies through its excellent staff for media planning,Creative development,Consulting.Businesses in India want cost effective yet quality work,and they certainly are the best.

Newspapers and Radio advertising are powerful mediums which make sure the advertisement is seen or heard by their targeted audience.The potential of these mediums is massive,business firms can tap the desired markets at low costs as compared to the audio visual medium.For an enterprise to boom it requires as much exposure as it can,Radio and Newspaper advertising do possess the traits to make any business recognisable.Traditional medium of advertising is definitely and always will be the perfect solution for businesses in India.

April 20, 2015September 22, 2016

Newspaper Advertising vs Radio Advertising- which is feasible?

The goal of advertising is to boost sales of products and services through persuasive communication that influences human behavior.Traditional means of advertising caters to the mass audiences with its direct approach through mass media.The two most capable mass mediums are Newspapers and Radio.

Being the mediums with the widest reach and following,it’s sometimes difficult for advertisers to choose.However, if we have a detailed look it can be helpful in deciding which medium is better.

Newspaper advertising: Also known as print media, it has these pros and cons;

Pros:

Newspapers are an essential item in every household.It provides news,entertainment,information.Therefore it’s a very effective medium for advertising.
Newspapers have a very wide and extensive reach, specially because they are available in various regional languages and not just in English.This expands the audience base exponentially,thus giving advertisers a chance to showcase their product.
Newspapers are faster and more direct in their appeal to the reader.An early morning daily can provide major impact as people’s minds are fresher as compared to the later part of the day.
If newspapers are stocked,it’s easier to revisit certain details and information even if it’s few months old.It’s good for frequent exposure.
Printing an ad in a newspaper is much cheaper than placing ads in other mediums.
A message read through newspapers stays more in the minds as visual images and information are more efficient in creating the recall factor than audio messages.
Newspapers have a wider coverage for advertisements.The categories for advertisements in newspapers is very vast.
The possibilities of keeping a cut out of an important message or advertisement are very real.
Numbers,E-mail id, and certain information are easier to keep the record of through newspapers.

Cons:

The readership among the audience is very limited as it caters to a certain age group.
Advertising space may be expensive in few newspapers.
The newspapers after being read can be discarded by the reader.

Radio Advertising: The audio medium of advertising,its pros and cons are;

Pros:

Has the capability to target a specific set of listeners at a specific time,for example, teenagers at night,old people during the afternoon,and its own prime time slots.
For small business houses, it is a perfect platform to launch their ads in a cost effective way.
Radio has an advantage of listeners irrespective of their age,newspapers require the reader to be old enough to read and understand.
Radio ads can sharply focus on the advertisement as a time limit of 20 seconds can compact and make the ad more direct with no useless information.
Radio advertisements if well written and voiced and with the added music can imprint itself in the listener’s mind very efficiently.
Audio advertisements give advertisers liberty to create any kind of creatives which will entertain the listener.Nobody wants to listen to dull ads.

Cons:

Prime time is the best time slot in radio advertising,but it’s expensive too.
The tendency of people to switch stations during ads make it a risky bet as the advertisement can be missed altogether.
The listener might feel mislead as they can only hear about the product.

As we can see from the above-discussed points, advertising in both Radio and Newspaper has its own pros and cons.It depends solely on the advertiser which medium they choose to promote their brand.They can even seek assistance from releaseMyAd which specializes in online Newspapers and Radio advertising.

August 20, 2013September 13, 2016

Is it more expensive to publish newspaper ads through online booking portals? What are the factors that decide the rates?

indian-newspapers — Bunch of Indian Newspapers

Newspaper Publishing Houses have several factors contributing to the rates that are levied on advertisements published in the concerned newspapers. Since advertisements are the main source of income for all newspaper publishing houses, they pay special attention to their advertising rates.

There are mainly two types of advertisements which are published in newspapers-classified and display ads. The classified section is further divided into simple run-on-line or text ads and column of classified display ads. Classified ads are the most adverts as they are published frequently by small and medium businesses, retailers, individuals for personal, matrimonial, announcements and many other important purposes.

There are many factors which lead to the charges levied on the classified ads of newspapers. Some of the universal factors are:

classified-text-ads — Classified Text ads in Indian Newspapers

Newspaper Circulation: Circulation conveys the number of newspapers which is printed and distributed each day or each week/month/ year. This factor is the most important factor that regulates the newspaper advertising rates. The higher the number of newspaper copies circulated within a particular time frame, the higher will be the advertising rates. This is simply because higher circulation means higher number of subscribers or readers, higher reach and popularity, which further induces the trust factor for more popular newspapers.

Readership: Readership is often intertwined with circulation details. Readership refers to the actual number of readers of a particular newspaper. If the circulation for a newspaper is 100 copies in a day then the readership may even be up to 400, with an average of 4 readers per newspaper. This is a factor that also decides the reach and number of readers the advertiser can cater to, hence this factor is a major decider for newspaper ad rates.

display-classified-ads — Display Classified Ads in Newspapers

Location/Newspaper Edition: Location or edition of the newspaper is another major factor contributing to the formulation of newspaper ad rates. This is because; different newspapers have different circulation numbers in different cities due to different demographics. A certain newspaper maybe read more by a certain section of people in a particular city, while the same newspaper may be very rarely circulated in another part of the country or state or region. Hence, if the number of copies distributed or read in a certain city is higher than another city in India, then the charges for advertising in that city will be higher and vice-versa.

Ad Categories: Advertising Categories also play an essential role in deciding the ad rates for a newspaper. There are many categories under which newspaper ads are published such as matrimonial, property, announcements, public notices and tenders, business, recruitment, obituary, services and many more. Many a times, newspapers decide rates based on the number of ads published under one category for a particular edition, as for certain cities a certain category of ads are published more than other categories. For example, the maximum number of matrimonial ads are published in Delhi or north Indian newspaper editions while a huge number of property adverts are published across Hyderabad or other regional newspapers. Hence the category under which the ad is getting published for a particular edition of a national newspaper or a specific regional newspaper is an important rate deciding factor.

newspaper-display-ads — Display Advertising in Newspapers

These factors are common for all types of Newspaper advertisements but there are certain other conditional factors that contribute to the rate of advertisements. Such as for Classified Display Ads and Display Ads are priced based on the length and width of the advertisement and measured in terms of per sq. cm unit. They are often measured in terms of the number of columns covered as well.

Display ads have huge printing charges as they take up a substantial amount of space in the newspapers. Display ads are often published on preferred pages of the advertisers, which have additional charges, depending on the importance of the page.

In case of online ad booking portals, the same pricing factors are applicable while displaying the ad rates on their website. They get the ad rates directly from the publishing houses and these rates are inclusive of the commission charges for the online Newspaper booking portals. There are no extra commission charges levied on the online advertising rates. One such online portal which has direct ad rates available for 150+ newspapers across India at no extra commission along with the most economical combo discount package offers is

Save

May 20, 2013November 24, 2015

Instant Recruitment Advertising in Newspapers across India with ReleaseMyAd!!

recruitment-classified-ad — Recruitment Classified Ads

Advertising in newspapers is one of the best mass communication mediums since ages and releaseMyAd, simply specialises in this field. The first thing that we wanted to do for our customers is to simplify their newspaper ad booking experience, so we introduced releaseMyAd.com and we keep trying to simplify the process further.

So releaseMyAd took a step further for the most simplified newspaper Recruitment ad booking experience available across all major cities like Mumbai, Delhi, Kolkata, Bangalore, Chennai and many more. We have incorporated a new Recruitment ad booking page to make it even easier for advertisers who haven’t decided on which newspaper to advertise in.

ReleaseMyAd’s Recruitment site not only helps you review the rates directly for any newspaper of your choice but also provides you with several Ad Samples to help you compose your classified adverts. You can also review ad samples of sub-categories that come under Recruitment such as Situation Vacant. Get some great tips on how to book Classified Text Ads or Classified Display Ads or for that matter Display Recruitment Adverts.

Along with these sample ads and ad type tips we also provide you with an A-Z booking procedure guide to help you release an ad in the newspaper preferred by you. For a quick 3 step booking of the Recruitment advert, take a look at the following:

recruitment-display-advertisement — Recruitment Display Advertisement

Select the Newspaper icon of your choice to directly book the ad in the same or choose your ad type from among Classified Text, Display Classified or Display
Take the help of our online Sample ads to create your appointment ad on the Compose Ad page and review the same through our exclusive Live Preview Ad Feature
On the Make Payment page which is also the checkout page, confirm the ad release dates and clear the payments for the same through our varied payment options

recruitment-newspaper-advertising — Book recruitment ads with releaseMyAd

At the end of the entire booking process, you’ll receive an invoice along with all the ad booking details which confirms the release of your Recruitment ad on the specified date(s).

As for your payment mediums, you can always opt for either online or offline payment mediums as per your convenience. These payment modes include the following:

releasemyad-recriuitment-ad-booking — Recruitment Ads in Newspaper

Credit Card
Debit Card
Net banking
NEFT (Online Wire Transfer)
Cheque Deposits
Cash Deposits
Cash Transfer
Cash Collection

Booking Recruitment ads through releaseMyAd in any newspaper across India in any edition as per your requirement has never been so easy and fast.