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May 25, 2020May 25, 2020

Newspaper Advertising: Types, Tips, and Examples

Advantage and effectiveness of newspaper advertisement is very high with reasonable expense. You get the best possible response by putting an ad in the newspaper.. Newspapers being easily available can reach the target reader widely where it is difficult to reach via other mediums of advertising. Customers are more habituated to newspapers for acquiring day-to-day news, thus it is easier to grab their attention to your advertisement that way. Here I am trying to discuss the types, tips and examples of newspaper advertising.

Types of newspaper advertising:

In newspapers, there are different ad formats namely Classified Text, Classified Display and Display. If you are looking to book any of the above kinds of advertisements, releaseMyAd is the easiest and hassle-free option. By releaseMyAd, one can book newspaper ads with just a few clicks online.

Classified Text is the standard running text format, calculated as per character, word or line depending on the newspaper. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sq.cm. And Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. One can choose any of the ad booking formats according to their target reader, necessity and budget.

Newspaper ads can also be classified between different categories. They are-

Matrimonial(wanted Bride/ wanted Groom)
Recruitment( situation vacant, situation wanted, etc)
Business(proposals/offers, for sale, etc)
Property(for sale/ to rent, Accommodation wanted, Accommodation available etc)
Personal (Change of name, lost & found etc)
Education (Tuitions, admission open etc)
Public notice (Intended marriage notice, court notice, government announcements etc)
Travel (Tour packages, travel bookings etc)
Services (Tally or data service-related ads, beauty parlour etc)
Retail/ Shopping (Online book purchase, apparel shopping etc)
Obituary (Sad demise, Months mind etc)
Remembrance (One-year remembrance, 2nd-year remembrance etc)
Computers (Laptop or system parts ads)
Astrology (personal and professional problem solved by astrological gurus)
Entertainment or Commercial Personal (Events, entertainment-related ads which have a commercial background).

Tips for newspaper advertising:

The main motive of publishing an advertisement is drawing the attention of the reader and making them aware of the business information and lastly convincing them to avail or purchase the product or service. To get the best possible response one has to follow certain tips and tricks.

Firstly, you have to choose the newspaper wisely according to the region, circulation and readership. For example, if you want to publish a matrimonial ad in Kolkata then the best newspaper will be Anandabazar Patrika for that as it has the highest readership rate in West Bengal.

You have to choose the appropriate date in order to get the maximum response. For eg; Publishing a recruitment ad on Saturday will be more effective than any other day.

Many publications publish different pullouts in respect of category. For eg, Times of India publish their property pullout on Friday in Bangalore. So choosing release dates according to all these aspects will help to get the maximum output from an advertisement.

Composing ad matter is the most important job in terms of the effectiveness of the published advertisement. It is very important to maintain proper space, punctuation and spelling for generating a sense of authenticity, dependency among readers. In case of matrimonial ads, it is very necessary to mention age, height, educational qualification or professional details and sharing if any special preferences are there like divorcee, non-divorcee, separated, NRI, physical disabilities and medical conditions etc.

While composing a name change ad, one must keep in mind to clearly mention the old name and new name in the matter.

In the Obituary and remembrance ad do not forget to mention the name and date of death of the deceased person and strictly not mention the reason of the death because that is not acceptable in most of the publication.

While composing an ad matter, the most common mistake people make is they skip mentioning their contact details. It is very important to mention that for obvious reasons otherwise, people won’t be able to contact you for business reasons.

Examples of newspaper advertising:

Here I am listing few examples of newspaper ads for better understanding-

Matrimonial

Well Settled Hindu Gupta family, based in the USA seeks a beautiful bride (21 to 28) for their son, 32, Never Married, Fair and Handsome, 5’8, M.S. Engineering, and working in a lucrative Aerospace job. Caste No Bar. +1562-676-7645: Vishalgup@msn.com. Dowry not required.

Business

VRUND CHEM looking for Area DISTRIBUTORS for High-Quality HAND SANITIZERS/ DISINFECTANT and TUNNEL SPRAY, All products are certified and govt approved. Send your agency details to sales@vrundchem.com or WhatsApp: 9913343388 office: 508 HIR ASHA ARCADE Kargil Petrol Pump Lane Sola.

To get assistance for everything above you just need to visit our website page where you will get the most effective media buying solutions. For any query feel free to call our helpline number/WhatsApp 9830629298 or write us to book@releasemyad.com. We have our 24*7 chat support system which you can avail by visiting our page.

May 13, 2020May 13, 2020

Will Newspaper Advertisements Ever Rule The World?

Newspapers are one of the oldest mediums of advertising & it has the highest readership numbers among all kinds of media platforms exist today. If we look back, a few years ago, the process of booking newspaper advertisements was very difficult, expensive and Lengthy process. People had to visit the various publication houses to book their advertisements which was a time-consuming and hectic task along with that some advertisements take help from third parties popularly known as booking agents for placing the ads on their behalf. In Return For booking the ads, the agents would charge an extra amount making the ad booking process much more expensive.

But in the year 2000 due to the development of online advertising booking platforms, this has made it a more easy & cost-effective process. Now Advertisers can book newspaper advertisements online through the ad booking sites, releaseMyAd India’s largest online ad booking portal It is the very first of its kind as it is a user friendly comprehensive, brought a revolution in the world of ad booking where you can easily book an in a variety of newspapers, radio, tv where you can book both classified ad & Display ad directly at lowest rates depending on Different category & size of Ad without any hassle.

Ads in Newspaper — http://www.dreamstime.com/stock-photo-career-ad-fake-classified-newspaper-business-concept-image78998400

India Being a developing country has more than 30% population that lives in rural areas where still internet will not be available which will be a big issue for online advertising so they have to rely on traditional way advertising in newspapers.

As well as many people till now are not internet savvy so they find themselves comfortable with traditional ways of advertising.

The most important use of the traditional procedure of newspaper ad bookings is that categories like change of name, lost & found, Obituary advertisement is mandatory to be printed on newspapers & are not accepted in Online advertisement.

And there are still many people who have a habit of reading newspapers every morning with bed tea so they will not depend on online advertisement.

Suppose even if the advertiser is from young generation knowing all the advantages of online booking but still they might not prefer online booking process over traditional process of advertisement, the main reason behind this is trust issue as they cannot see the online ad booking agency physically they might not trust them with their money to publish an ad.

Lastly, Some online Ad booking website provides instructions which seems too simple & easy to follow but for many advertisers who are willing to place an ad finds it complicated sometimes they might take help from customer care executive over a call or chat for assistance but even through after all the guidance provided they have to finish the Ad booking procedure mostly on their own which leads to drop the idea of online ad booking.

So after considering all the above points, it suggests In the age of digital media platforms, Newspapers would lose its charm to some extent. But this traditional advertising platform relevantly holds the position as the No. 1 choice among advertisers there.

For more information, or have some other queries? mail us at book@releasemyad.com, or call us on 09830629298.

May 1, 2020May 4, 2020

6 Facts about Newspaper Advertising You Probably Didn’t Know

If you have been a regular advertiser or someone who has never considered newspaper advertising there are some facts about Newspaper Advertising that you might not know and knowing them would definitely make you consider Newspaper Advertising as your major form of advertising.

Newspaper advertising is the oldest form of advertising and hence it has an authenticity attached to it. This is the most genuine and widely recognised form of advertising, the first newspaper ad being put up in 1905. You simply cannot compare the legacy with all the new sources of Advertising.

However expensive it might seem booking an advertisement is cheapest compared to any other forms of advertising be it radio, television, cinema and others. Charges vary from Newspaper to Newspaper and within the Newspaper charges vary for different cities and types and category of ad. You have so many options to select from. With the knowledge of just the circulation of newspapers you can select the best option you want to go with. You do not have to burden yourself with datas.

There are actually so many categories to select from.Various Categories for booking are Matrimonial, Recruitment, Property, Services, business, Personal, Vehicle, Announcement, Tenders, Travels, Wedding Arrangement, Public Notice, Court Notice, Share Certificate, Change of Name, Lost and Found, Remembrance, Astrology, Obituary, Retailers, Computers and others.

Simplest booking process from among all types of advertisement. You can book the advertisement sitting on your couch. Surprisingly the process has been simplified by online agencies. Everything is taken care of on behalf of you. Experts are available, call 9830629298 to directly discuss your queries.

In small towns newspaper advertising is even more beneficial since people love their local newspaper and hence it is definitely the option which will connect you with customers directly.

With digitalization, Newspaper Advertising is evolving and hence your ad is available in the epaper of the newspaper as well. You get your ad in the hard Newspaper as well as e-papers. Now isn’t it something you can look forward to?

Check releaseMyAd for your booking process. It is a simplified and cost effective, 3 step process. Book the newspaper ad now and enjoy huge discounts. There are discounted packages as well to book the ads. Choose from among all the categories and various city editions. Email our experts at enquiry@releasemyad.com vist releaseMyAd website.

April 24, 2020April 27, 2020

Newspaper Advertisements: All the Stats, Facts, and Data You’ll Ever Need to Know

Newspapers, one if not the oldest advertising mediums that exist even today. Now in the age of digital media platforms, it has certainly lost its charm to some extent. But even then don’t get confused with the flashy and trendy social media advertisements this traditional advertising platform still holds the position as the No. 1 choice among advertisers.

Now let us look at some facts.

“India is one of the top countries in newspaper sales. Almost one-third of India’s 579 million literate population is said to read a newspaper now”, according to KPMG analysis.

One of the most popular newspapers Times Of India holds a position of publishing 33 editions across India.The highest number of editions printed by any newspaper publication.

Dainik Bhaskar, the most read newspaper in the country, circulates 4,320,781 daily, as of 2018.

These are only a few examples; there are many more newspapers regional and national having their respective circulation numbers.

Now, why do the circulation numbers matter?

It’s important because just like views on the internet this lets you determine the number of audiences you can capture and let them have a glance over your advertisement and maybe turn them into potential customers.

To give an idea hundreds of ads are published in a single newspaper each day.

Now lets us look at the few important things you need to know to publish a newspaper ad

Different Ad formats:

Classified Text Ad: Ads consisting only of text no pictures you can use enhancements like colour to make it more appealing. These ads are the most affordable.

Classified Display: Smaller than a display but better than a test ad. These ad consist of text with pictures.

Display Ad: The best visually appealing format of display ad in a newspaper. If you are not on a budget this is the format for the most attraction from the consumer.

Different Categories

Newspapers offer a wide range of categories to choose from, such as:

Personal (Change of name, Lost and found, etc)
Property(for sale, accommodation wanted)
Let/rent
Business(for sale, offer/proposal,etc)
Vehicles
Classified tenders(public notice,tenders,etc)
Recruitment(situation vacant, situation wanted,etc)
Matrimonial(wanted bride or wanted groom)
Services
Obituary
Remembrance
Computers
Retail
Astrology
Travel
Education

You can choose to advertise in any of the categories depending on your ad matter. The category is heading under which your advertisement will be published. This helps the audience know even before reading your ad what it is about and thus reach the target audience easily.

Documentation Requirement

Now, most advertisements do not require any documents to get published in most papers. But some advertisements involve legal formalities require documents. Such as,

For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit.
For a change of name: A notarized affidavit not more than 6months old or a gazette copy published by Department of Publication, Ministry of Housing and Urban Affairs
Different documents are required for different kinds of Public Notice advertisements :

Housing Society: Ad Matter should be written society letterhead & it should be duly signed & stamped.
For legal issues (such as property ownership, disownment, etc): Ad Matter Should Be Written in a Lawyer Letterhead & it should be duly signed & stamped.
Company Documents Misplaced/ Missing: FIR stating the proper lost documents with company name (not be more than 6 months old).

For Obituary or remembrance advertisement: Death Certificate of the deceased or Cremation slip of the deceased or Doctor’s note stating the name & date of death of the deceased signed & stamped by authorized medical personnel.
Cost:

Now giving an ad in a newspaper may sound costly to a layman. But as one dives deep into the no. of audience the ad gets exposed to and editions to choose from according to your needs it is truly the most penny worthy medium of advertising.

Now the cost of a newspaper advertisement depends on a lot of factors.

Ad format

There can be different types of ad formats as mentioned above. A classified text will cost you less than a classified display and a display ad will cost you more than a classified display.

Newspaper selected

Different newspapers have different rate cards. A regional newspaper will cost you less than a national one focusing on a niche audience. Here in releaseMyAd, we try to offer you the best possible rates in any newspaper allowing you to advertise in your desired newspaper with a saving up to 50% on cost.

Size

The bigger your ad matter the costlier it gets. Of course, there is a base rate but beyond that, as the ad matter increases so does the size and the cost of the ad.

Other than these major factors the category and location also influence the cost of the advertisement.

For example, a property ad will not have cost the same as a matrimonial advertisement and vice versa.

Now when we know all the basics of newspaper advertisements, we are ready to book an ad. This traditional advertising medium does not necessarily require a traditional booking procedure.

With the help of releaseMyAd, you can book an ad instantly for any newspaper with the help of the internet.

With Just 3 Simple Steps:

It lets you place advertisements in a newspaper effectively saving you both time and money at the same time!

To know more visit https://www.releasemyad.com/newspaper-advertisement and take the first step to a newspaper advertisement. And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

January 30, 2015September 22, 2016

Why should you promote your Business through Newspaper Advertising?

Business-Classified-Ads — Business Classified Ads

Businesses are of different types-Micro, small, medium and large. This has led to the coining of phrases such as SMEs (Small and Medium Enterprises), MSMEs (Micro, Small and Medium Enterprises) and MNCs (Multi-National Companies). Now each of these business setups have different advertising needs and more importantly ‘advertising budgets’.

Depending on the budget of an advertiser, the medium of advertisement is selected since that’s what entitles to the main share of the assigned budget. Therefore, prior to determining the ad budget, you must determine the advertising medium.

Now, one thing must be ensured that depending on the type of Business, you must choose the medium.

For instance, if you have just started out with your business and are new in the city or the sector, then you must begin by choosing newspapers as the preferred medium. Newspapers, time and again, have proved themselves to be the best form of advertising for small business since there are several ad formats available for different ad budgets.

What makes newspapers out rightly special as an advertising medium is that it is ideal for those who have massive advertising budgets along with those who have a very limited budget.

Let’s evaluate how newspaper advertising helps businesses of different sizes achieve their goals effectively:

Small & Medium Businesses	Large Businesses & MNCs
Pocket-friendly for SMEs and MSMEs	Display ads are the perfect way to get noticed for Large Businesses and MNCs
Helps create brand awareness without overspending	Best way to communicate Tender quotations
2 different classified ad formats are available	Choice of page available for Display advertising
Classified ads can be published in English, Hindi or regional languages	Big budget ads can be printed in different languages
SMEs can control their budget by choosing the right newspaper	Additional payment can be made for creative modifications in display ads

The points made in respect to MSMEs, SMEs, Large Businesses and MNCs are evaluated in details below for a better comprehension of the effect of newspaper advertising on Businesses.

What are the various ways in which Newspaper Advertising can benefit Businesses?

Reach-out-with-Newspaper-Business-ads — Reach out to the Right audiences with Newspaper Business ads

Businesses can start with the most trustworthy medium of advertising which will in turn ensure the trust of the reader as well in the advertiser
It is one of the most economical advertising mediums for low-budget business promotions/offers/proposals and the best way to advertise a small business
Business advertisers stand a high chance of gaining maximum prominence and eyeballs with display ads
Business tender ads can be communicated or quoted conveniently and effectively to the right audience with display ads
Advertisers can choose between regional language, Hindi and English dailies giving them a more specific range of accessing a specific set of audience
Business can choose between classified text, classified display and display ad formats as per the budget set aside by the advertiser
Even big-budget ads can be printed in different languages as per the language of the selected newspaper
Advertisers can keep a check on their budget by first choosing to advertise through regional dailies as they have lower ad rates
Entrepreneurs can modify, add, subtract or divide their budget as per their convenience and the services of the creative work necessary for the ad
One huge advantage of newspaper display ads is that they can be published on the preferred page of the advertiser, which can be the Front/Third/Last/any page with an extra premium applicable on the first 3 options as it ensures more prominence

Capture your audiences with Newspaper Business Ads

So, choose the preferred region and check out the best newspaper with the help of our Online Newspaper Decider, check out the circulation details of the newspaper, review the rates and select a suitable newspaper and proceed with your ad booking.

For more information about booking your ad in the newspaper of your choice through releaseMyAd, you can call us at 09830629298 or email us at book@releasemyad.com. You can also take the help of our Online Ad booking Tutorial to get assistance with booking your ad online through our website on your own.