6 Reasons Why You Should Advertise on Saavn

Advertising through mobile apps is a recent practice but one which has got strong foothold in the past couple of years. Where advertisers in the want of visibility have started relying heavily on in-app advertisements, one might wonder what the hype is about. With more and more people enjoying smartphones and India undergoing a paradigm shift from websites to applications, the Mobile Advertising Industry is achieving phenomenal success. Along with this, the Ear bud Generation gives the boost required to Audio App Ads.

Advertise on JioSaavn App

Saavn, now branded as Jio Saavn, is one of India’s largest music streaming platforms. Providing quality audio content from more than 900 record labels with an exhaustive collection of over 50 million songs, it spans a variety of genres including Bollywood, English, independent artists, regional music. Saavn also offers original content and podcast. Having 19 Million MAUs in India and 22 Million globally, it is a leading platform for unlimited online music. With 3 Billion streams per quarter and average session lasting 44 minutes, it’s no wonder that Saavn hosts over 300 advertisers. Saavn uses intensive data analytics to curate playlists for its users and helps brands reach their target sub-audience. It maps user preferences based on time, day and top genres. Some of its differentiators like strong UI and UX, high technology streaming, artist alignment, global partners and user base help it stay on the top of its game. Exclusive features like FM radio, channels based on themes and genres, top charts and social connect keep the users hooked. Saavn has established its reach across India, having their highest share in the Northern region followed by Western India. Complimentary audio by them increases unaided brand recall by 34% when combined with television. High user satisfaction and strong ad relevance are why it has the highest score in positive brand imaging. The MMA Smarties 2017 gold award it won for Best Mobile Audio Campaign and Best Cross Media Campaign, need no further justification.

releaseMyAd lets you advertise across India’s most popular Audio apps to help you connect with you potential future customers. It is the first platform to be offering in-app advertising solutions and with plans starting at just INR 10,000, any small business or large enterprise can advertise here. With a varied selection of apps to choose from, you can leverage the one which fits your objective the best. You can book you Saavn ad by following these quick steps:

  1. Go to https://m.releasemyad.com/app/saavn
  2. Select the Saavn App
  3. Set the Campaign budget and upload your ad

And voila! A member of our team will connect with you and your Saavn Ad Campaign is ready to go live. Hurry and get the best ROI through releaseMyAd today!

Advertising on JioSaavn Now Can Be Done In 5 Simple Steps

Founded in 2006, JioSaavn is India’s one of the leading music streaming service app which provides quality audio content to its users from over 900 record labels. On December 2018 Jio Music integrated with Saavn to form a bigger and better music streaming service platform and today JioSaavn has over 21 million monthly users, streaming over 50 million songs in diversified genres ranging from Bollywood, English music to popular regional music.

In a revolutionised ecosystem, today almost more than half of the world’s population is shifting from traditional broadcasting platforms like CDs and Radio to the digitised platforms. People like to have more control and ownership over the devices which they use. Coping up with the digitised world JioSaavn now provides on-demand music service where users can make their own personalised playlist and stream music for free. Today with the continuous provision of technically advanced mobile phones JioSaavn is constantly experiencing an increase in a number of downloads with the numbers reaching over 46 million. Here on an average people spend 44 minutes every day where 90% of the users are below the age of 35.

One of the most important objectives of every brand is to market themselves and stay on top of their customer’s mind which is usually done by spreading strong and evocative messaging that resonates around the audience. With a diversified audience base, Saavn is an ideal platform for brands who are trying to showcase themselves and gives them an appealing opportunity to target their varied audiences. Here our audiences can be segmented:

  • on the basis of language by analysing which language song their target audience listen to;
  • on the basis of region
  • On the basis of gender, for those audiences who have logged into Saavn App using their Facebook account.

With the fast pacing technology Digital World is going to be the ultimate platform for 90%of the world, the western countries have already digitised themselves and India too is trying to rapidly reach this digitised world. Ranging from brand promotion, display marketing to audio snippets, releaseMyAd helps you to reach your desired audiences via Saavn. releaseMyAd being a leading agency has a towering experience in online and mobile advertising and helps you to grasp the wide range of potential audience with its expertise.

If you want to reach this vast set of audience, releaseMyAd, having an aptitude in this field, can easily make your advertising quick and simple by making your ads go live in just a few steps. All you have to do is-

  • Select the option of JioSaavn for JioSaavn Advertising  among all the other apps from the releaseMyAd website
  • Now that you have selected the JioSaavn app for JioSaavn Advertising, you have lay down your budget, dates and times of the advertising campaign
  • Provide us with your creatives for JioSaavn Advertising according to our terms and conditions, make the required payments and your ads will go live without any hurdles.
  • With our optimum features get the real-time data and updates as and when you require it
  • If you’re not satisfied or want to make any changes, we will provide you with all the required arrangements

releaseMyAd simplifies advertising in JioSaavn for you. For further details and queries, we invite you to contact us at enquiry@releasemyad.com.