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You need to know how to do it in order to be able to do it well. Creating an adwords campaign is no big deal but making it work is no mean task. The little advertisements that are presented to us once we type in a search query need to be well-crafted. Customer response greatly depends on how effective these are. I’ll show you ways and means to get those eyeballs towards your advertisements and eventually earn the clicks that you so deserve.

What is it that really works???

We notice a lavish usage of numbers in this ad. Numbers go a long way in boosting the prospects of an advert. Numbers draw attention by making the ad appear more simple. It appeals to the logical bent of mind that a serious searcher has. Numbers increase the precision of the ads. Here, the cost figure and the percentage given gives the customer an exact idea of what they are getting. Besides, price inclusion saves you a lot of unnecessary expenditure given that customers who do not want to pay the sum you’ve quoted won’t click on your ad.

A lot of symbols have been added here – The usage of characters like %, +, * and the registered trademark sign also makes this ad stand out.

Attractive offers– Offers attract people, especially us Indians. We all love to believe that we are getting the best possibe value for our money and if your advert successfully communicates the same to your prospective customers, then a lot of work is done. This ad makes a compelling offer.

Compelling calls-to-action– This urges the customer to make a move there and then. It spurs a customer to do what you want them to do.

In this ad, we note the usage of the trademark symbol in Accurameter™ Procedure. The ad thereby stands out and gives a sense of assurance to customers seeing the advertisement.

Putting phone numbers in the ad text can be an effective call-to-action. This tends to increase the boundaries of the customer’s comfort zone given that it subtly tells them that a human voice is waiting on the other side of the digits to answer all their queries and explain everything to them. This way, you draw in your customers by making them feel more comfortable.

Clearly communicating a benefit will be beneficial to you. Treating the neck pain with a barely invasive procedure is clearly an advantage. This is bound to lure in customers who would naturally want to know more about this.

The new things we notice here are:

The mention of a time frame in which the customer can expect results.
The money saving offer.

This ad truly piques the interest. This totally draws you in. In dangles the pastry in front of you but to eat it, you need to click on the link and visit the page. This makes you yearn for what the advert seems to offer and makes you click on the ad.
Its a great decision to use a question mark at the end of the heading here. That way the advertiser abstains from making any lofty claims. He just seems to make a simple offer. A visitor’s scepticism is countered well that way.

Besides appealing to people’s fascination for lists, This ad offers a simple solution to a complicated problem and it also stirs up the visitor’s curiosity thereby drawing him in.

This advert has none of the conventional traits that is supposed to work for an advertiser but it has just one thing. Big names! This massively adds to the advertisement’s credibility.

It effectively aims at a narrow target audience but other than the fact that it draws in customers by giving them the hope of being entitled to a large sum, the word ‘free’ helps a lot. The offer of a free case evaluation is like offering a free sample online for leads. This goes a long way in optimizing for clicks.

It is the usage of quotes that make these adverts so effective. Quotes make the ad stand out, especialy the words that are put within quotes. It also speaks well of a company since it shows how others have testified for what they have to offer.

The insertion of an ad proof 25,000+ “Happy Customers” indicating how many customers the advertiser has already catered to speaks well of the advertiser.

These are simple tips that go a long way in improving your campaign and amplifying your profits three-fold if not more. Keep these in mind and you shall be rich but how far can an article explain the intricacies of ad creation. An expert always knows more and he constructs instinctively. He is constantly engaged in this and knows exactly what technique will work for what trade.

ReleaseMyAd is an expert by all means. We know what you need and we shall do it for you. Advertising through us will ensure your success.You can write to at online@releasemyad.com or can call us on 09830688443.

Author info:Suchandra Banerjee is an English grad pursuing her masters at present. She is currently interning at releaseMyAd and is thoroughly enjoying her time here given that the work is very exciting and edifying. She hopes to put to use the knowledge she is gaining here later on in her professional life. She is absolutely crazy about travelling and loves to read novels when she isn’t writing for us. She hopes to do atleast one-fifth of what her bucket list contains. We wish her all the best with that.

Online advertising, as I’m probably going to declare in every single article, is the next big thing in the marketing mediascape and as online advertisers increase in number, they’re constantly on the lookout for new online advertising strategies to get all new leads. Google’s paid search options,among others, with the Pay-Per-Click (PPC) models continue to flourish but with the social media boom, platforms like Facebook offer a new chance for advertisers to leap out from behind the metaphorical wall (wait, is it a wall after all ? Bush, perhaps ? I don’t know- whatever people leap out from behind to take you unawares) and entice users with their products. In short, the online advertiser is now spoilt for choice.

But as American psychologist, Barry Schwartz puts it in his 2004 book The Paradox Of Choice: Why Less Is More, too many choices can end up confusing us ( a prime example would be me at a pizza store- do I get the pepperoni ? The margarita? The meat-lovers’? The vegetarian ? Ugh, I don’t know. I’ll just go home and chew some salad). To get us back on track before I ramble off on a pizza tangent- therefore, when planning a campaign, it might be helpful to know exactly how social media advertising works in comparison to Google’s direct-response, PPC strategies.

So what’s the difference between the two ?

For starters, social media marketing usually works on a Cost-Per-Mile (CPM) model with a brand approach. To put it simply, you pay for impressions, not clicks- there’s a predetermined set of impressions (usually 1000, giving it the name, ‘Cost Per Mille’) that you’re charged for. Like traditional advertising, you can’t know for sure how many impressions you’ve made. Also, social media ads usually have lower Click-Through-Rates (CTRs)- the focus is on branding and building brand awareness, as opposed to immediately converting potential buyers.

Direct-response online advertising, on the other hand, works with the PPC model where you’re charged only for people clicking on your ad, not for displaying it. Google’s AdWords tool brings a degree of measurablity and accountablity that CPM models don’t. In short, along with being able to set up a fixed budget (you never accrue charges above your limit), you can also track exactly where your money is going and pay only when your ads are actually working.

Tip: Evidence suggests that the direct-response approach is especially potent in B2B situations, with PPC making a far greater impact than CPM.

Okay, so which one should I pick?

Well, for one thing, social media platforms like Facebook show you ads when you may not looking to buy anything. You’re sitting there casually browsing through pictures of that one person you met at a party year ago, reminiscing fondly about the great kebabs they had there and then Facebook shows you an ad for a clothing retailer. You don’t want to buy skinny jeans right now, you just want to think about those kebabs in peace. The problem, therefore, with this scenario is that users are not necessarily looking to buy at this point, resulting in the lower CTR mentioned earlier in this article.

On a slightly tangential note, let’s consider this- does social media marketing actually manage to convert new leads? For example: I like pizza, I’ve ordered pizza from Domino’s online before and I live in Kolkata where there are Domino’s outlets aplenty doing (presumably) well for themselves and Facebook knows all of this. It’s then hardly surprising when an ad for Domino’s pizza turns up on my Facebook feed (with more regularity than I’d care to admit). Does this mean that Facebook and Domino’s have convinced me after one look at the beautiful pizza on screen to fling myself at the phone and order a large pizza with everything on top (EVERYTHING) or that I was going to order a pizza anyway and simply happened to see the ad before I did?

Google ads, on the other hand, are displayed at a crucial point in the buying cycle- your ads show up when people are actively searching for your product, giving you a far higher chance of convincing them to click and eventually, buy. It is an answer to a specific demand, giving you a motivated audience and eliminating the uncertainty and guesswork that a CPM model might include.

In conclusion, every business has very particular needs but in general, I’m going to go out on a limb and say Google’s PPC AdWords model works better if you’re looking to get results soon and drive highly motivated traffic to your website.

Agree? Disagree? Have insights (or pizza) you’d like to share?Looking to advertise online? Look no further. releaseMyAd Online is one of Google’s select Premier SME partners,making us the easiest way to start an ad campaign to promote your products/services on Google. ReleaseMyAd has no minimum payment clause- we cater to all budgets, making your online ad campaign affordable and directly converting your money to calls and queries from potential customers.Call on 09830688443 or email at online@releasemyad.com.

Author Bio: Sukanya Datta Ray is an intern at releaseMyAd.com where she writes a lot of emails and daydreams about pizza, among other things, at her desk. She’s studying English at Smith College, USA and during her time with us, has helped us extensively with our AdWords accounts, gaining a lot of insight into the world of online advertising.

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