advertising in kolkata |

April 18, 2015April 29, 2015

A ‘know how’ on posting ads in newspapers with releaseMyAd

Newspaper advertisements can literally make or break the reputation of a company. Naturally it is crucial to choose the advertising agency wisely. Since a lot of money is put behind one advertisement, companies obviously hope to acquire the maximum value for their money. Although the process of booking an advertisement may appear to be simple, it proves to be quite daunting most often than not. While a simple print ad can successfully convey an idea, a very embellished ad might fail to suite the purpose. Advertising agencies have a huge responsibility towards the companies they serve as one wrong step on their part can seal the fate of their client’s business forever. Therefore, before placing complete trust on an ad agency, a little research becomes absolutely necessary.

releaseMyAd is one such reputable advertising agency that books advertisements across four media verticals- namely newspapers, radio, cinema and the internet. Acknowledged by the Indian Newspaper Society (the cardinal governing organisation for all sorts of media advertising), releaseMyAd has built for itself a permanent space in mostly all the top notch media hot spots. Since large advertising agencies cannot be afforded by everyone, small companies often remain unsuccessful in promoting their business. Here is where releaseMyAd intervenes to assist small local companies to achieve their desired outcome. Catering to the advertising budgets of different organisations, releaseMyAd pays equal attention to all kinds of advertisement campaigns, irrespective of their size and content.

Here are a few factors to keep in mind while advertising in newspapers:

The nature of the paper– Starting from regional to nationally renowned periodicals, there are various newspapers that one can choose from. Local newspaper advertising costs will obviously be lesser than advertising in leading dailies like The Telegraph or Times of India. Further queries about expenses to post ads in newspapers can be solved by the rates provided at the website of releaseMyAd.
The type of ad– This is the most important part when it comes to booking an ad in the newspaper. Advertisements are of three types:

1. Classified text ads– these ads are the least expensive. Their cost is decided according to the number of words there are in it. Classified text ads are generally plain and follow the black and white colour code.

2. Classified display ads– these ads are rich in colour and often use pictures to increase their attractiveness. They also allow the clients to decorate them according to their own will. These are definitely most effective due to their visual appeal.

3. Display ads– these are the most expensive ads to post in newspapers as they mostly bank on colourful images and clever positioning. The sizes and features of this type of ad are quite flexible and the prices vary according to that.

How to choose the type of ad- For a business to promote itself successfully, the type of ad needs to be opted carefully. So it becomes important to analyse which advertisement layout will suite the content being posted best. For example, an advertisement about real estate needs to be designed under the classified display ads or display ads section. It will definitely not elicit good responses if posted under classified text ad section. Similarly, one should not unnecessarily post expensive ads that use up a lot of space if the content is really simple.

Hopefully, this article answers questions like how much do newspaper ads cost. For more information, visit releaseMyAd.com.

December 26, 2013March 11, 2016

What Factors Are Prerequisite in an Ad Agency in Kolkata for an Emphatic Ad Campaign?

As a proprietor, no one understands the exigency of an effective and compelling Ad Campaign, more than you. In today’s age of competitiveness and “survival of the best”, everyone intends to be in the limelight as most advertisers understand that “out of sight means out of mind”. People advertise to drive results and the one who can make his brand’s presence felt across different platforms effectively is the one who stands out. The prominent names in the world of advertising and brand promotion are usually spared of the worries of that accompany the effective execution of an ad campaign. They have large budgets and can easily pick the best ad agency in the market that does all the work for them.

It’s quite the same in Kolkata as well. Advertisers pick ad agencies based on their budget and their campaigns too are designed accordingly. But the numerous SMEs like you, who need brand promotion much more than the already renowned names, are deprived of such services due to budget constraints. As opposed to this, small and medium sized enterprises have the leisure to experiment with different ad agencies as well as new and upcoming media platforms. All these experiments can be done, well within your budget and with the best of advertising services. How?

Well, with releaseMyAd in Kolkata you have access to all the services necessary to execute a successful ad campaign and get all the attention you need. At first, understanding your own advertising is highly crucial for proceeding with any advertising campaign. The basic requirements for any ad campaign include media buying, media planning and creative designing. ReleaseMyAd offers all of these services through an integrated Online Advertising Platform along with expert assistance and choices of different media platforms. You can also choose from the services that are offered at releaseMyAd as per your own requirement, as many SMEs prefer tackling certain advertising services in-house to save as much as possible on their finances.

Tailor Made Services for your Campaign

The selection of your ad agency is driven by the availability of services and media vehicles as well as proper market research.

An effective Media Planning depends on the extent of your market research and understanding the target audience. If you know about how your audience thinks or what appeals to them and what doesn’t, then a massive section of the work becomes really easy. Even the selection of your media vehicle is driven by the way you understand your audience. With an urban population of more 45 lakhs, the communal variation in population in Kolkata is not as high as other cities in India. People believe in control expenditure and the City of Joy is not too spendthrift. Hence convincing them is more difficult in almost every field.

But they definitely have a liking for cultural, creative and artistic talent and excellence. The audience in this city can be more conveniently won over with a Creative Advertisement than a highly preferred brand. While creating any advertisement for the audience of Kolkata, as an advertiser, you must concentrate on creativity and presentation as well highlighting major offers or discounts to attract maximum attention.

Here is when the right Allocation of your Advertising Budget becomes essential along with the selection of the media that you choose to advertise in. Creative development and media options are the main things for which you pay, more than planning your ad campaign. So choosing the media vehicle carefully is highly essential in order to keep your financial budget within limits. In order to get the accustomed to how releaseMyAd assists with the selection of the media platform for your ad campaign, below are the rates of display advertising in the Top 3 English newspapers of Kolkata, as per readership.

*Name of The Publication*	*Circulation in Kolkata*	*Readership in Kolkata*	*Rate of a 4 cm X 4 cm Display Ad on Any Page of the Newspaper*
The Telegraph	3.40 lakhs	12.75 lakhs	Rs. 21,120
The Times of India	2.55 lakhs	5.35 lakhs	Rs. 18,640
The Statesman (Weekday)	1.80 lakhs	4.09 lakhs	Rs. 12,800
The Statesman (Sunday)	2.30 lakhs	4.09 lakhs	Rs. 14,960

The advertising rates for Top 3 Regional Newspapers, inclusive of Bengali and Hindi are provided in the following table:

*Name of The Publication*	*Circulation in Kolkata*	*Readership in Kolkata*	*Rate of a 4 cm X 4 cm Display Ad on Any Page of the Newspaper*
Anandabazar Patrika	7.38 lakhs	26.99 lakhs	Rs. 40,640
Bartaman	5.34 lakhs	10.83 lakhs	Rs. 4,800
Sanmarg (Hindi)	3.48 lakhs	4.42 lakhs	Rs. 6,400

Radio is considered to be the cheapest mode of advertising in Kolkata and is just next to Delhi in popularity as an advertising medium, among the top metropolitan cities of India. The details about listeners and rates of the Top 3 Radio Stations of Kolkata are provided in the following table:

*Name of Radio Station*	*Average Listeners Per Day (5 times Slots) in 000’s*	*Rates for 10 seconds ad*
Radio Mirchi-98.3	288.68	Rs. 453
Big FM-92.7	247.04	Rs. 403
Radio One-94.3	148.82	Rs. 90

Online Advertising is the most popular platform for advertising, right after newspapers, across Kolkata. Banner ads on Social media, SEM, content management, website designing and developing, all are popular services under digital advertising and promotion. It is the latest trend for the tech savvy yet creative people of Kolkata to be a part of this race in digital advertising. The main reason behind this is that you can easily make your presence felt on a channel that gives precedence to searches based on locations as well as across different locations. This means, no matter from where your ad is getting made or from which region to choose to upload your advert online, anyone from anywhere can see you, while visiting the relevant site or through related Google searches.

The Experts at releaseMyAd, available for helping you in every possible manner for the effective execution of your ad campaign in your chosen city, are highly experienced people who have handled campaigns across media.

For any clarification on how to book an ad in any newspaper, you can email us at book@releasemyad.com, for advertising through radio, email jpaul@releasemyad.com and for beginning your own online campaign, email on digital@releasemyad.com. You can also call us on 09830629298 for detailed analysis of your desired ad campaign and your advertising requirements.

To ensure that you get to advertise on any of the platforms you desire, releaseMyAd has efficiently maintained cordial relationships with all major media publications, radio stations across Kolkata. We are also among the first Premier SMB Partners of Google of India.

December 20, 2013March 11, 2016

What are the Best Mediums for Executing an Effective Advertising Campaign in Kolkata?

To execute an effective ad campaign in a city, understanding the demographic details of that city is of primary importance. The population figures of Kolkata differ considerably from the rest of the country or India as a whole. The mentality and the thought process is also different from that of other cities and to reach out to your audience, understanding the way they think is a part and parcel of the whole advertising process. The advertising needs of each city differ from the other in respect of type of audience, age-group of audience or rather potential audience, gender division and more.

Kolkata has a total population of almost 45 Lac people, of which 52.4% are male and 47.6% are female according to the 2011 population census. This marks the gender ratio of the city to about 908 females per 1000 males. These figures provide an insight into the fact that who are you trying to promote your brand to and who is most likely to be convinced and purchase from you.

Why Choose Us

With a quick Google search you can find almost 2000 certified agencies in Kolkata. Of these agencies, different agencies cater to small and large organisations having local or national presence. However their servicing levels might vary greatly, making it imperative for you to choose your advertising partner carefully to help execute your ad campaign.

Advertisers with big budgets always get precedence over those who have an average or low range advertising budget. In this race of acquiring the big clients, the small and medium sized enterprises end up losing out on essential advertising services, benefits and advises. Very few Ad agencies offer negotiation and advertising services of experts across different media vehicles integrated on a single online platform. This is where releaseMyAd is unique in our advertising services. We offer a platform through which you can use different advertising services like media planning, buying and Creative development in any medium of advertising. You can simply pick and choose the services and media vehicles you need for promoting your brand and then Contact our Experts to effectively execute the campaign.

Ad agencies like releaseMyAd in Kolkata have been engaged in advertising for conspicuous names from different sectors, starting with the B.K Birla group of companies to Sawansukha Jewellers. ReleaseMyAd has special media relations with local and national Media Houses among Newspapers and Radio Stations along with exhaustive knowledge of all Digital Platforms, to help you with you campaign planning, media buying and creative development.

Factors that assist your Media Planning

The average literacy rate of Kolkata is around 86%, among which 88% males are literate while about 84% females are literate. Such details ensure the fact that how many people are capable of reading or may be, comprehending other languages apart from Bengali or their mother tongue. Such figures help you know more about your audience and consequently formulate a Media Plan by gauging the horizon of possible audience reach.

Recognising the specific regions in Kolkata where you need to reach out to your audience in order of intensity is highly essential. Kolkata is divided into North, South, East and West and all these regions have people who represent a different kind of audience.

For instance a person residing in Dumdum, Dakhineshwar or Maniktala is more likely to be impressed or convinced with a newspaper or radio ad than an online ad, while a person from Ballygunge, Jadavpur or Jodhpur Park will more easily be convinced with online advertisements. Hence, breaking down your audience based on their locality is crucial to the selection of your media vehicle. More detailed information on our Approach towards Media Planning is easily accessible to all interested advertisers.

Above all, the people of this city, more often than not need cost-effectiveness and value for money while making any purchase.

Popular Media Vehicles for Advertising in Kolkata

The most important thing when choosing the media for advertising is to know which is the most relevant and popular media platform among the city audience. The budget for your ad campaign is also a significant deciding factor when it comes to choosing the media platform and having access to a more in-depth Analysis on Media Buying always helps.

In Kolkata, Newspaper Advertising is the most popular form of advertising for individuals as well as display advertisers. People have relied on the information derived from newspaper for decades and still have an inclination towards it, in Kolkata. Kolkata inhabitants are avid readers and are fascinated by creativity and details and releaseMyAd Kolkata is well aware of that. We have official tie-ups with the best regional and most widely circulated national newspapers in Kolkata. These Newspapers include The Telegraph, The Statesman and Hindustan Times among English newspapers and Anandabazar Patrika, Bartaman, Ei Somoy among Bengali and some Hindi newspapers such as Sanmarg and Prabhat Khabar.

The next most preferred form of advertising in Kolkata is through the internet. Pertaining to a high literacy rate among both males and females online marketing and online advertising has taken precedence over many platforms of advertising. You can easily opt for Digital Advertising in Kolkata, if you have a limited budget but need to reach out to a wider but tech savvy audience through social media, SEM (Search Engine Marketing) along with Web and Content Development.

The third best option is Radio advertising as the city has an average listenership of almost 2.1 million, combining the top 3 Radio Stations. These radio stations are highly popular among the younger population, especially the working class which has the highest purchasing power in Kolkata. The most popular stations include Red FM-93.5, Big FM-98.7 and Radio One-94.3.

Kolkata-The City of Joy is known for producing some of the well-known prodigies in the field of advertising as it is the hometown for several acclaimed advertisers, creative heads and more. It has given birth to legendary ad film makers and advertising experts like Satyajit Ray, Sukumar Ray and the recently deceased Rituparno Ghosh. They have left an unmatched legacy of creativity and talent in the world of advertising which inspires and motivates many aspiring ad world youngsters, to this date.

Kolkata audience demands maximum deliverance at minimum cost. ReleaseMyAd ensures that to you as well for carrying on your ad campaign in the City of Joy-Kolkata. For more information, simply call us at 09830629298. You can also email us at book@releasemyad.com for Newspaper Advertising, jpaul@releasemyad.com for Radio Advertising and digital@releasemyad.com for a complete digital advertising campaign.