advertisement in newspaper |

Doing business without advertising is like blowing own trumpets in an isolated room without knowing others what you actually do! I am sure you got a little hint from this. So before we jump into this, we need to analyse about the medium and how it is going to help you expand your business.

Newspapers, as we know are the most primary source of information to every household. Reading a newspaper is merely a habit that slowly develops in us with every passing day. So you can gauge its reach and effectiveness among the masses. Along with current news, people look for relevant advertisements in newspapers. For example, one who is unemployed will obviously look for recruitment ads in the classified pages. So according to the personal requirements, people utilise this medium as it provides a solution to everyone’s need.

So as an advertiser you should be concerned about the type of target demographics, cost of the ad or campaign and its response. Research claims people enjoy the attractive ads of jewellery, cars, electronic appliances etc. in the newspapers as the eye-catching graphics break the monotony making it more reader friendly. The study even concludes that people tend to remember the ads which are exposed to them regularly. So businesses or startups with a small budget can give advertisement in the newspaper to fulfil their advertising goals. Almost 80% of companies have seen a sharp rise in their sales growth after advertising in newspapers. So, if you notice you can find few big brands like Spencer’s, Reliance, Big bazar, Honda advertise in the national newspapers very frequently to reach out to the mass.

Know are the advantages of newspaper advertising!

Wide reach– you can easily measure the reach of your preferred newspaper from its circulation and readership numbers. With releaseMyAd, you can book advertisements in any national and regional newspapers of India.
Maximum response– your ad will cater to a large group of target audience thus enabling in getting more positive responses.
Cost-effective– advertising in newspapers is the most cost effective mode of advertising. It helps you to reach millions at a nominal cost.
Specific target audience– each newspaper serves to a definite segment. For ex; professionals or businessmen mostly reads economic times than other English dailies.
High retention of Brand– advertising in newspapers helps to increase the retention power of your advertisement in the minds of the reader. Advertisers get the opportunity to target the readers repeatedly.

So if you are thinking to book your ad in any Indian newspapers through releaseMyAd just give us a call or visit our website. releaseMyAd is the largest online ad booking platform. We are authorised by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge. Also, you will get the best opinion from our media experts to earn a high ROI from your ad campaign.

releaseMyAd Ad booking process: Our ad booking process is very simple; it will take only a few minutes to book your ad. So follow these 4 steps below:

1) Visit our website (www.releasemyad.com).

2) Select your preferred newspaper and city.

3) Enter your ad text and choose the publication dates.

4) Now proceed to make the payment through our various online or offline modes.

In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

newspaper-advertising-for-smes — Benefits of Newspaper Advertising for SMEs

Everyone likes to play safe and to tread on a secure path even in case of advertising, more often than not advertisers have chosen to promote themselves through newspaper advertising, which is the safest path to reach out to a significant audience. Many advertisers have confessed that in spite of having access to other advertising mediums, they first wanted to see the reactions and responses their brand receives from the newspaper readers.

classified-ads-in-newspapers-for-smes — Classified Advertising in Newspapers for SMEs

The Small and medium enterprises, commonly known as SMEs, of India, can benefit a great deal from Newspaper Advertising. For start-ups or advertisers with a limited budget, Newspaper beats several other mediums. To know how SMEs can benefit from newspaper advertising it is essential to take a look at the limitations they have to consider while advertising:

Budget-One of the most crucial limitations that SMEs face is of having a low budget allocation to advertising
Resource Allocation-They cannot employ too many resources for taking care of advertising initiatives as the Operations may suffer as a result
Time Management-Lack of time is another constraint since the management has to invest their energy and time to multiple things at once
Selective Reach- SMEs usually have very specific and selective need for reach which is why spending too much on national promotions is barely viable to them

display-advertising-in-newspapers-for-smes — Newspaper Display Advertising for SMEs

Depending on these limitations, which are quite major deciding factors, small and medium firms have to proceed with their advertising campaigns. Newspaper Advertising is among the very few media platforms which take care of all these limitations:

Solves Budget Issues-Newspaper Advertising is not as expensive when the advertiser enters into a contract with the publication. Ads that are run many times on a monthly, bi-monthly, quarterly or even yearly basis benefit much more in terms of enjoying lucrative packages than those which are run just once
Helps Save Resources-In small and medium-sized firms, employees are limited but the workload is quite high and due to this issue, they invest minimum resources in advertising. Publications and even authorised online booking agents, help save this problem by assisting them design and plan their ads at very low or no charges at all
Helps Manage Time-Newspaper Advertising does not need you to plan the ad release months or even weeks before the intended dates of release. Newspaper Ads can be published in any newspaper within days. This advantage helps save the time invested in pointless negotiations and meetings to plan the release of the ad.
Assists in Reaching Specific Audience- National Newspapers typically have many editions for different cities, covering specific areas. Regional newspapers reach out to specific cities and regions in the respective regional languages as well as in English. This enables you to save money on irrelevant advertising and ensures significant audience responses within a short time span

Newspaper as a medium for advertising is a complete platform. The effectiveness creates, increases by leaps and bounds when combined with other mediums, preferably radio and the Internet for low budgets or Television for higher budgets. Advertising across multiple mediums is bound to yield considerable results in the first attempt itself. So pick newspaper advertising first to lead you on to your future successful advertising ventures. Couple other media platforms with Newspapers to launch a full-proof ad campaign within your budget.

Tag: advertisement in newspaper

Know How Newspaper Advertising Helps You to Grow your Business Fast!

How can SMEs benefit from Newspaper Advertising?