Tag: ads on zee5

Posted on

Top Reasons Why You Should Advertise on Zee5

Video App Advertising is quickly becoming a favourite for advertisers in India. It’s still a relatively new concept but they are warming up to it at a quick pace. Driving a huge amount of traffic to their ads is one objective of advertisers, the other being getting a high click-through rate. Both these objectives are fulfilled optimally through Mobile App Advertising. Video Apps are one of the best places to advertise in this era, with video streaming almost replacing TV in many cases. With apps making mobile screens the primary screen, advertisers should use this to their advantage as advertising on mobile apps is not only easy, it is also more targeted than broadcast.

Advertising on Zee5

Zee5 is a relatively new video-on-demand platform, launched by Zee Entertainment Enterprises Limited in 2018, but by no means is it behind the competition. It is the only OTT platform in India that offers content in 12 languages which makes it India’s largest, most comprehensive digital entertainment platform for language content. It has achieved PAN India reach across the Tier 1, 2 and 3 cities, with diverse content like shows, movies, awards, music, original content, kids content and news to name a few. Data, Technology and Content are the areas in which Zee5 strives for excellence and this is reflected through the growth factor of 1.9 in the MAUs and 3.4 for the monthly video views. With 41.3 Million Monthly Active Users, 5 Million Daily Active Users, 400 Million monthly video views and an average of 31 minutes spent daily per user, Zee5 is giving its competitors a run for their money. It has a higher affinity for the female audience as compared to the market standards, 85% of traffic comes through the Zee5 app and there has been increasing growth in SmartTV audience. Measurements certified by Nielson and MOAT, it is able to provide segmentations through audience buckets, interests, affinity and demographics to facilitate advertisers.

releaseMyAd has enabled advertising on Mobile Apps for the first time, and continues to be the largest Indian advertising platform with over a Lakh clients being served. They also offer Video App Advertising at apps like Zee5 at the lowest price. With Ad campaigns starting at only INR 10,000, it has flexible budget plans for all sorts of businesses who are looking to advertise across top music, video or news apps. With Video App Advertising targeting solutions, you get to choose the audience segment and serve them very easily and effectively.

Booking your ad is made easy through releaseMyAd and you have to follow these 2 steps:

  1. Go to https://m.releasemyad.com/app/zee5
  2. Select the Campaign details like timing, dates and budget
  3. Choose your Ad you want to upload

And you will hear back from the team in the next 24 hours! This investment today will yield returns in the form of your future potential customers as your campaign goes live.

Posted on

Now Advertising On Zee5 Is Simpler Than Ever

The Indian web media with a sunrise economy is on the cusp of a strong phase of growth which is backed by the increasing consumer demand. Since 2016 our media industry is highly driven by the increasing digitization and internet usage which in turn is enlarging the Indian web platform. Today several online streaming service platforms have gotten into the fray, hoping to entice the huge potential demographic audience base whose demand could not be fulfilled by the traditional TV broadcasting service. With a hunger to grasp this part of the audience, on February 2018 Zee Entertainment Enterprises Ltd launched its digital Over The Top platform Zee5 having a library of 1,00,000+  premium quality content in 12 different languages, including Indian and international movies, TV shows, live TV programs, lifestyle shows and many more.

The hybrid of free content and premium service Zee5 quickly grabbed the attention of the viewers with the presence of popular shows like Karenjit Kaur, Kumkum Bhagya and original web series like Rangbazz, Ghost Stories by Ruskin Bond and Poison. Available on website and mobile content the distinguished app provides a coherent experience to its users and tries to satisfy their robust demand. Having 41.3 million active monthly users Zee5 is able to generate over 161 million views a month On an average each user spends approximately 31 minutes daily driving traffic up to 85% on their app. Majority of the Zee5 content is consumed by the youth ranging between 18 to 34 years of the bracket. Now these seamless characteristics of Zee5 over here give all the brands an excellent opportunity to showcase themselves and expand their reach among an intensively engaged audience.

After China, Indian media advertising industry is projected to be the second fastest growing advertising market in Asia. Sources say that last year Indian media market grew by 10.9% and is expected to grow 13.10% this year. During the year 2012-2018 Indian media consumption has grown almost nine times that of US and two times that China, employing millions and millions of people. This robust growth of digital media proves that this platform is going to be the principal surface for all the brands who want effective market communications and create a strong brand position in the market.

releaseMyAd, a highly approved and recommended agency in India having a towering experience in Digital and mobile marketing, makes the promotion of your brand swift and trouble-free. While advertising your brand online, targeting a particular demographic audience and understanding their needs and consumption behaviour is of prime importance. Accurate timings and proper marketing research add a flavour to the perfect marketing. With its expertise in this field, releaseMyAd can help you grab the best deal possible and make your campaigns go live on Zee5 in just a few simple steps.

  • Pick up  the option of Zee5  for Zee5 Advertising  among all the other apps from the releaseMyAd platform
  • After  you have selected the Zee5 app for Zee5 Advertising, you have lay down your budget, dates and times of the advertising campaign
  • Provide us with your creatives forZee5 Advertising according to our terms and conditions, make the required payments and your ads will go live without any hurdles.
  • With our optimum features get the real-time data and updates as and when you require it
  • If you’re not satisfied or want to make any changes, we will provide you with all the required arrangements

releaseMyAd makes Advertising on Zee5 simpler than ever. Please contact us at enquiry@releasemyad.com  for further details and queries