Known for its top notch journalism and a vast circulation covering large parts of the country, Dainik Bhaskar is one of the most well known Hindi language daily newspapers. With its unique origin, as two distinct news brands, Dainik Bhaskar has stood the test of time, becoming an iconic news brand today.
The newspaper, as we know it today, originally started out in the year 1948 as Subah Savere in Bhopal and as Good Morning India in Gwalior. Both these newspapers came together in 1957, and were renamed Bhaskar Samachar. The name was changed once again in 1958 to Dainik Bhaskar, and the name has remained unchanged to this day.
As of today, Dainik Bhaskar is one of the top Hindi language news dailies in India, with a large circulation and a correspondingly large readership. The newspaper has the strongest presence in the predominantly Hindi speaking states of northern India, where it is popular among people of all walks of life. Booking an advertisement in Dainik Bhaskar has the potential to grow your audience and increase your revenue!
Dainik Bhaskar is owned and published by the immensely reputed Dainik Bhaskar Group. The name of the newspaper translates to ‘Daily Sun’, and it is estimated that there is a total circulation of more than 3.8 million copies of the newspaper on a single day. As of today, Dainik Bhaskar is the fourth most circulated newspaper in the world, and the sheer volume of its sales is sufficient proof of its effectiveness as an advertising channel for you.
Each day, there are more than 65 editions of publications owned by the Dainik Bhaskar Group, in Hindi, Gujarati and Marathi, circulated across no less than 12 states in India. Bringing to its readers all the latest news stories from the region, the rest of India and around the world, Dainik Bhaskar plays an important role in making sure the people of India are fully up to date with all the latest news.
Along with the latest news from the region, India and the world, Dainik Bhaskar provides readers with stories from a range of topics, which include business, sports, lifestyle, politics, technology and many more.
By offering a variety of stories and articles to its readers, Dainik Bhaskar is able to make itself an indispensable part of the lives of people of all age groups. This makes the newspaper the ideal choice for booking your ads.
releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the advertising industry. Having gained a wealth of experience and cultivated valuable expertise in the field of ad booking, releaseMyAd offers you an unparalleled platform for booking your Dainik Bhaskar ad online. With its strategic ad placement techniques and a strong network of advertising partners located across India, releaseMyAd is proud to guarantee you the lowest ad rates anywhere.
Amidst the news trends in advertising in today’s smart phone age, we cannot really ignore the impact of newspaper advertising. It continues to be a dominant channel of advertising given its stupendous reach and low costs.
When we think about prominent Hindi dailies of India, the first newspaper that pops up in our mind is Dainik Bhaskar. According to Audit Bureau of Circulation, Dainik Bhaskar is the third highest circulated Newspaper in India. Started off from Bhopal in 1983, Dainik Bhaskar has eventually extended its arm to the other parts of the nation and has gradually established itself as a reputed national daily. Therefore advertising in a newspaper like Dainik Bhaskar surely gives an advertiser, an edge over the others reaching the maximum number of people with the advertisement message.
Advertising in Dainik Bhaskar is a great choice because of the many advantages it offers:
It is the largest circulated daily in India.
It offers a range of categories to advertise in like matrimony, recruitment, property etc.
It allows advertisers to place ads in it at comparatively reasonable rates.
Dainik Bhaskar comes out in multiple editions, giving the advertiser the advantage of reaching out to his choice of local target audience with immense ease. The following is the list of cities where Dainik Bhaskar is published:
releaseMyAd, a top newspaper advertising agency in the country takes advertising in Dainik Bhaskar to a whole new level. We provide you with an online 24*7 portal, where you can plan and book your ads in the most convenient way. The ad booking process involves 3 simple steps:
Ad Rates for Dainik Bhaskar
– Visit our Dainik Bhaskar ad booking page and select your ad category, newspaper apart from specifying the edition / package details.
– Frame your newspaper classified ad. Use optional enhancements like screen tick, or bold.
– Choose your Dainik Bhaskar ad release date from our online calendar and proceed to make payment through online / offline mediums.
To check ad rates for Dainik Bhaskar classifieds and display ad visit our rates and offers page.
For any assistance regarding booking Dainik Bhaskar ads reach us at +09830629298 or via email –questions@releasemyad.com .releaseMyAd also has a complimentary Live Chat support for all its visiting users.
Times of India gets the Highest Number of Ad Bookings
Newspaper advertising is the most common and easy way to advertise your Offers & Packages, Business, Travel Destinations, Goods & Services, Organisations, Products and almost everything else under the sun. It is an engaging process of communication to inform the potential customer about your products & services, moreover it is the best way to publish exhibit your creative side in front of the world. The advertisement can be a simple birthday greeting to wish your loved one to make him/ her special or the way to offer remembrances for a deceased family member or friend.
Hindustan – One of the Largest Hindi Dailies by HT
With the advancement of technology and the growing dependency on the Internet people have managed to find the easiest and smartest technique to promote businesses or get the best deals for our property or perfect matches for matrimonial alliances. But Newspapers advertising still remains the most trusted form of advertising. Most branding campaigns and classified personal advertisements begin and often end with newspaper ads.
In spite of online marketing and digital advertising campaigns, newspaper advertising still holds its place among all traditional advertising media. Nothing proves the steady growth of the Newspaper Advertising sector more than proven figures and facts.
The publishing of Newspaper Ads in India shows a hike in revenue from the year 2010- the total amount spent on newspaper advertising increased by 30%. The amount spent in India on advertising as a whole in the last financial year (April 2012-April 2013) stood at $ 6.7 billion (around Rs. 29.727 Crores) out of which $1.92 billion (around Rs. 8,520 Crores) is for print media, predominantly Newspapers.
Internet has not been able to beat the newspapers yet as an advertising medium because only 7 to 8 percent of our massive population is able to access the internet. The revenue of newspapers is largely driven by advertising in India as well as other countries. A comparative study of the top 10 Indian Newspapers helps provide a better understanding of the growth of Newspaper Advertising:
The top 10 newspapers of India as per readership are:
Dainik Jagran-The Most Widely Circulated Hindi Daily of India
When it comes to the growth in advertisements in each newspaper and the revenue generated by them , the ranking is quite different. Based on the rise in the number of ads booked and the increase in the percentage of revenue generated by them for releaseMyAd alone, the top 5 newspapers are as follows:
Malayala Manorama-the largest Malayalam newspaper in the world
Malayala Manorama: It is the largest Malayalam Newspaper published in Kerala, holds the 11th position among the most widely circulated newspaper in the world and No. 1 in Kerala. This publication grew by around 30% in last 3 years. Comparing Quarter 2 (April-June) and Quarter 3 (July-September), there was an increase of almost 39.75% in the number of ads booked. This particular newspaper has displayed a hike of almost 35% in releaseMyAd’s yearly revenue (2012-2013)
Times Of India: It is the most widely circulated English daily in India beating their nearest rival Hindustan Times in terms of readership as well as popularity. It is the best option for national reach and high budget ads. The ads booked in TOI through our online portal have shown an increase of almost 12% from Quarter 2-Quarter 3, while the revenue generated has risen to almost 48% from 2011-2013 ranking as the highest revenue generating newspaper for us
Dainik Jagran:Dainik Jagran is among the top 5 Hindi newspapers with the highest readership. It reaches everyday to more than 56 million people covering around 12 states in India. From advertising point of view this publication has bagged a rise of 43% in revenue since 2012 and the percentage increase in the number of ads booked in the same from Q2-Q3 is about 6%
Dainik Bhaskar: This is the most widely circulated Hindi newspaper in India and is the No. 1 Hindi daily in which thousands of ads are published. Dainik Bhaskar Group is the India’s largest newspaper group with their ability to reach every corner of the nation. This newspaper has shown an increase of 5% in the number of ads booked in Q2 through Q3 and has enhanced the revenue of releasemyad.com by 25% since 2012
Hindustan:Hindustan is one of the largest selling Hindi dailies by Hindustan Times having a readership of almost 12 million. Hindustan has provided us with a hike in our revenue generation by almost 8.9% and has resulted in an increase in the number of ads booked through us by 2%.
The newspaper advertising media is still the first preference of most advertisers because it is easily accessible to a mass audience and is available for the readers but a fairly nominal price. The newspaper advertisement segment contributes maximum to the financial growth of every newspaper. The simple driving factor behind advertising is explained by the fact that Advertisements, in India contributed around 30 Crores to the Indian economy, of which the Newspaper media alone has contributed more than half.
Newspaper advertising can proudly claim to have the highest annual growth rate of 28% in the entire Asia Pacific region.
Finally, it shows that “traditional advertising” is akin to “modern advertising”, if not better!!!
Author’s Bio: The article has been composed along with the deliverance of data related to different newspapers by Sangita Shaw, one of the most efficient and hard-working newcomers in releaseMyAd’s finance department. She has been a part of our team for the past 5 months and has taken up the responsibilities of the finance and HR department with panache. We thank her for her Creative Contribution as well as for providing us with some eye-opening details about Newspaper Advertising.
