9XM- From a Channel to a Brand

The meaning of a music channel for most of us translates into generic entertainment. Given that it’s a Bollywood music channel, yes, its purpose will be to serve you the quintessential platter of the masala-fied glitzy specimen that we all are too familiar with.

With the plethora of Bollywood music channels out there it is easy to get lost in this sea of popular culture; however, there are some players in this field that are playing the game quite differently and 9XM is one of them.

9XM AdvertisementThe channel launched in 2007 is the flagship Hindi music channel of 9X Media, an Indian Television broadcaster owned by an association of private equity investors. In a short time since its launch it climbed its way to the top 3 music and entertainment channels and consistently managed its position there. However, this channel spells music, entertainment and much more. It’s constant endeavour to break the shackles of stereotypical entertainment pushed it forward into the sphere where it stands today. Starting from a channel and growing into a brand has been an adventurous ride for them and their success has grabbed more supporters than ever before.

So, how did they do it?

Concerts, Big and Small!

9X M as an organisation has been extremely competent in recognising entertainment trends like song patterns, consumer preference, rising artists, comebacks, etc. By mapping the movement of all these factors together, they have strategically created a platform to make available whatever is in demand currently. One of their ways of doing so is by organising concerts under their banner. One of their popular concerts to garner a huge amount of footfall, starred the “Tum Hi Ho” singer Arijit Singh and was named “Musically Yours, Arijit”. Their plan is to host one such concert every quarter across cities like New Delhi, Kolkata, Bangalore, etc. Apart from large formats with a 5000+ audience, they also create smaller formats for night clubs and pubs. These smaller formats, in turn, act as good platforms for new and established artists to promote their work. The ticketing revenue from each such small concert is about 1.7 core. Therefore, this strategy of creating different types of shows has worked well for the channel and they plan to expand on it further by fitting these shows into 30 minute TV formats.

The E-Commerce Debut

In the world of everything online, 9XM too ventured into the E-commerce category. Their channel mascots like Bade Chhote, Bheegi Billi, The Beetle Nuts that were made popular by their quirky jokes and anecdotes now found a platform to come to life. The e- commerce was mostly aimed at youngsters, who are the driving force behind the success of these characters. With products across various categories like accessories, apparels, crockery, the site had youth-centric and quirky designs inspired by the popular nuances of Bollywood. Despite the site not seeing the light of the coming years, Mezza9X was a good attempt by the channel to capitalize on their brand name.

Innovation Around Content

Advertise in 9xm9XM has always found new territory to base their content on. It is their appealing programs that have guaranteed their top position in the music category. One of their latest shows “Highway” was created along the same lines of originality and entertainment. By providing latest Bollywood hits for 45 minutes at a stretch, the goal of the show was to get viewers hooked and grooving. By rounding up the entire entertainment quotient, the channel decided to mainly air songs of A-list actors like Shahrukh Khan, Ranbir Kapoor, Akshay Kumar, etc. 9XM, by sampling different combinations of what works and what doesn’t, is pretty adept in formulating shows that resonate with their viewership.

Creativity in Digital Platform

#AskTrack launched by 9XM is a live playlist where viewers can request their track through social media- Facebook and Twitter. It is the first ever crowdsourced digital playlist to be launched in India and airs Monday- Friday, 5.30 PM. For this 9XM powered with Askme.com. This venture, the channel believes will be beneficial for both the companies and so far has received a tremendous response.

9 XM has also powered with AYI, one of India’s largest dating sites where singles can connect and meet over their love for the channel. However, the catch is that you have to be a fan of the channel to be eligible to meet singles in your area and from there on bond over your common interests, 9XM, being one of them.

9XM has followed various tricks of the trades to come out as a strong contender among entertainment channels. By adopting a favourable mix and by maximising on its operation, today the channel has come a long way from what it started out as, just another music channel.

To advertise on 9XM call us at 09830688443 or write to us at enquiry@releasemyad.com

ET NOW emerges as the new champ in advertiser’s branding game

The world of news is ever changing. Not just the news but its presentation format too!

From the daily news at specified hours to 24-hour news channels, the business of news has grown into a mountain from a molehill. This tremendous rise is attributed to the niche programming of the 24-hour news channel that caters to specific audiences. Two major categories of news channels exist in India. One that attends to general news pertaining  to politics, sports, science & technology, entertainment, international affairs and uncanny happenings around the globe. Times Now, Aaj Tak, ABP News all come under this category. Business & Financial news including the latest in the stock markets, product launches, amalgamations and guidance for your investments are covered by specific channels like ZET-Now-Advertisementsee Business, ET Now, Bloomberg TV, etc.

ET Now is a Times Group initiative that has become the first choice for most advertisers looking to advertise to people who are involved in business, financial and trading activities. The channel is a darling of TV advertisers due to its segmented audience profile. Mostly men in the age bracket of 30 to 55 prefer to watch ET Now, but women interested in trading stocks and other commodities also tune into this No. 1 Business News Channel.

A Market Leader is Born

Launched in 2009, ET Now was amongst the first few English Business News Channels. It was conceptualised on the lines of Times Group’s No.1 financial newspaper, Economic Times. A strategic partnership with Reuters helped the ET Now acquire news faster and better than its competitors. Moreover, the brand name of Economic Times played a crucial role in forming the audience base for ET NOW. Soon the channel arrested the audience attention with their timely reporting and guiding viewers to make profits by correctly anticipating bullish or bearish comportment of stock exchanges.

Reporting the Stock Market

ET Now’s programming aims to analyse the stock markets. Be it BSE, NSE or Nifty, its shows include all the happenings in the major stock exchanges of India. Shows like The Market Makers, Business Day, Investor’s Guide and Business Tonight all pursue some form information needed to trade in the Indian Stock Exchanges. The English speaking community interested in business and financial news find these dedicated programs a boon to chaperon their efforts in the stock market. While the stock market operates, tickers and bands play across ET Now displaying the latest rates in the major stock exchanges of India. Apart from financial news, there are several Dial-in shows where viewers call on-screen experts to get the advice of their opportunities with stock and mutual funds.

ET Noe Channel AdvertisementUnique Programs that Aid Trading

ET Now has developed some special programs to succour its viewers trading activities. While First Trade and Hot Stocks predict the day’s major playing stocks in the early hours of trading, as the stock exchanges reach a halt in the lunch hour another show Market @ Lunch takes over summarizing the day’s trading till then and giving out tips for the trading time left. Once the trading day draws to end, ET Now begins shows like Riding the Bull and Closing Trades which in general compares the daily graph of trading. Tomorrow’s Trades is another very popular program on this channel which is concerned with the next day’s major stocks.

The programs cover not just trade in stocks but commodities and precious metals too!

Engaging Viewers with Special Interests

ET Now also has programs that are concerned with the property market, cars & bikes, latest gizmos and advertising along with brand value. Property Guide, Capital View with Sagarika Ghosh, All About Stocks, Your Trades, Brand Equity are all specialised shows to cater to the niche audience needs. Swatantra – An Investor Education Initiative is an extraordinary program that helps rookie investors turn into pros. ET NOW has a band of shows that engages a variety of audiences with niche interests in the financial and business world. 

ET Now is the perfect platform to showcase your advertisements owing to its large yet niche viewership, unique and engaging programs and economical ad rates. To advertise in ET NOW Channel contact us today at 09830688443 or write to us at enquiry@releasemyad.com.