9XM- From a Channel to a Brand
The meaning of a music channel for most of us translates into generic entertainment. Given that it's a Bollywood music channel, yes, its purpose will be to serve you the quintessential platter of the masala-fied…
Tag: Ad bookings on TV Channel
ET NOW emerges as the new champ in advertiser’s branding game
The world of news is ever changing. Not just the news but its presentation format too! From the daily news at specified hours to 24-hour news channels, the business of news has grown into a…