Sony Entertainment |

November 28, 2017November 28, 2017

Book Sony Entertainment Television Advertisement instantly

Sony Entertainment television is a Hindi –language television channel that is broadcasted from India. The channel airs different daily soaps, talent hunt, reality shows to engage their viewers. Their unique approach attracts people from all age groups so advertisers can reach out to wide demographics by choosing a spot that best suits their needs.

One can get the maximum response by selecting the best spot to advertise in Sony Entertainment Television. First, you need to decide whom you want to reach out and then you have to analyze which program will interest your target audience and then accordingly you have to select the spot.

Sony Entertainment television was launched in 1995 under the flagship of Sony Enterprises. Within a short span of time, this channel made their way to the top making it the best entertainment channel in India. They evolved from other stereotypical entertainment channels and transformed into a brand which is recognized by people from all round the world. Advertising in this channel not only helps advertisers to reach out to the target audience, but it also creates a strong impact of the brand in the minds of those target groups.

By advertising in television channels, you get the opportunity to explore different creative methods to implement in your ad in order to engage your target audience. Through our portal, you can check the advertising rates of Sony Entertainment television just by sending a query to us.

In 2008 releaseMyAd was founded with the idea of booking ads online in various ad platforms which includes newspaper, radio, television, theatre, and internet. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfill their advertising goals. Our portal is designed in such a way so that anyone can book their ads without our help. releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier. We are authorized by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge.

releaseMyAd Ad booking process: The ad booking process through our portal is very simple; it will take only a few minutes to book your ad on the Television channel. So follow these 3 steps below for booking ads in Sony Entertainment television :

Choose Sony Entertainment television on our portal and select your preferred spots, campaign date and ad length
Then you need to select the booking essentials which include format and developing ad creative
After selecting all these you can start the media negotiation process by sending your name, contact information and company name. After receiving the quotation, you can proceed on our website to make the payment online. Once we receive the payment we will make your ad campaign Live!

In case you find any difficulty in booking your ad in Sony Entertainment television feel free to call us at 09830629298 or write us at enquiry@releasemyad.com. Our executives will get back to you within 24 hours.

February 19, 2016March 29, 2019

9 TV Ad Types You Just Can’t Afford To Ignore

Advertisements on TV are as old as the television itself. Initially, advertisements were shown before a TV program began and in between the weekly movies. But as the merit of advertising increased and competition in the market grew, advertisers started looking for newer ways to promote themselves. Steadily ads crept in between programs to increase brand recall and visibility. Even the dry and drab news wasn’t spared on the news channels.

Since general entertainment channels(GEC) turned into pay-channels, advertisers began a shift towards the news channels, as most news channels were free-to-air and their ads could easily reach the masses. The news channels make it a point to reach the masses as they often pay a signal carriage and prominent position placement fees to network operators instead of collecting subscription fees from the viewers, to keep the audience from changing loyalties.

Moreover, the Indian Government has imposed the 60-minute wheel policy, whereby no TV channel can broadcast more than 10 minutes of advertisements and 2 minutes of self-promotions in a 60-minute time slot. Under these circumstances advertisement revenues often remain the sole bread and butter of Indian news channels leading to innovations and over-cluttering of the screen space. The GECs soon picked up these news channel innovations for advertising and today you often find the same type of ads in both the channel genres.

Advertisers and TV channels, both are looking forward to adding more advertising varieties to their promotion techniques. Here, are 9 TV ad types that you cannot afford to ignore!

1. Ads in Standard Commercial Breaks: These are the oldest form of ads on TV and still generate maximum revenue for the TV Channels. Also, it is common knowledge that the first ad after the break begins and the last one just before the program resumes has the most visibility making them a much sought-after advertising spot.

Sold at premium ad rates Standard Commercial Break ads are the best forms of advertisements for advertisers with a robust budget.

2. Ticker Ads: Tickers are the scrolling texts at the bottom of the screen. These were primarily designed to
serve as a news updates medium but now are used for ads as well. Since these are only in the text format and need very fewer resources in creation, tickers have become a favorite with SMB advertisers looking for economic ads.

Ticker ads serve as a great earner for the news channels.

3. Non-Free Air Time Promotions: As the name suggests, these ads appear in the non-free time, i.e., while a program is on. In most cases these appear as info-graphics on the left part of the screen, or as an L-shaped advertising around the anchor or video footage on. Their popularity is biased towards news and sports channels. Sometimes even company logos or text messages disrupt the audience’s view.

These ads are 30 to 40% more expensive than the Standard Commercial Breaks Ads as they are shown along with the programs while visibility is at its zenith.

4. Sponsorship of Programs: Program sponsorships ensure a regular flow of money for the channel. Sponsoring a particular program helps advertisers to gain better visibility. Also, a lengthened sponsorship helps the product brand to bond better with the viewer. It serves as a subtle reminder of the brand by means of association.

But as sponsorship programs are more expensive than any other form of advertising on TV, they bring their own snags for a news channel. For example, news channels rarely drop a sponsored program from its slot or cancel it even for the most important events happening.

5. Segment Sponsorship: Segment sponsorship is another important ad type available with the news channels. In this case, different parts of a general news wheel are sponsored. For example, if Berger Weather Coat or Dulux Weather Shield sponsors the Weather Report on any of the news channels, it will be a sponsored ‘news segment’. Also, during sports events, you will often find sponsors for highlights. Segment sponsorships are especially prominent during cricket matches where every six and four is highlighted with a sponsorship tag.

In the case of news channels, sponsors prefer this advertising technique as a general news wheel gets repeated many times in a day and brings the brand more visibility and recall. The same is the case for cricket matches.

6. Cause Marketing Sponsorship: This is another type of sponsorship where advertisers associate themselves with a cause that is being promoted through the TV program. For example, NDTV’s Toyota Greenathon helped Toyota to place its brand image as an environment-friendly company.

Cause Marketing Sponsorship is a subtle way to manipulate your brand image.

7. Advertorials: Advertorials or Advertiser Funded Programs (AFP) have also become a great source of income for the TV channels. These advertorials mostly occupy the post-midnight and early-morning slots. The slots are often booked by Telemarketing companies and ‘Godmen’ spreading their message of God. Often these advertorial slots are sold to the sponsors for a program highlighting their products by the news and music channels along with popular GECs.

8. Cross Marketing: This is a unique marketing style between different media outlets. Here one program definitely takes pains to alter its script to advertise another program. Often news channels are roped in to advertise an upcoming program and in return, the news channel is featured in the program.

In 2012, ABP News ran a news item about the disappearance of a young NRI woman which was actually an ad campaign for a telly show to be telecasted on Star Plus. While the show itself always referred to ABP as a preferred news channel. Another example was of KBC tying up with Aaj Tak. Here, the news channel got the exclusive footage of the show and the KBC winners, while the quiz show showed the logo plate of the news channel.

This symbiotic relationship helps to gain better visibility with their mutual target audiences.

9. Integration Promotions: These are very subtle ways to promote a product or brand. Integration Promotions are very common in the fiction genre of GECs where a particular script shows an integration of a particular FMCG product or an upcoming event or program. The characters make it a point to say positive reviews well-crafted within the limits of the script. For example, before Star Plus launches any new show, all its hit shows make it appoint to talk about the upcoming program. In the case of news channels, this is prominent with the news anchors using a laptop or coffee mug branded with the product.

Since this ad type is integrated into the audio-visual of the program, it is difficult to miss. The product enjoys great visibility and brand recall too.

With so many advertising options available for advertising in TV channels, you are sure to find the perfect fit for your promotional needs. For economic ad spots on various TV channels, contact releaseMyAd at 09830688443 or write to us at enquiry@releasemyad.com.

January 22, 2016January 27, 2016

5 Reasons to Advertise on Sony Entertainment Television

Launched in 1995, Sony Entertainment Television is one of the leading Hindi general entertainment channels aimed at providing an assortment of indulging content. It is the flagship channel of Sony Pictures and over the years has been able to garner a heavy share of viewership by experimenting with different genres like drama, comedy, supernatural, crime, etc.

With long running shows, the highest crossing 14 years, Sony has been successful in gaining loyal audiences. With original concepts and intriguing formats the channel has served as a hot bed for TV advertisement for over 700 brands and has a reach to over 45 million households in India.

With the recent birth of several other Hindi GECs, it is true that Sony has faced competition in recent times but the channel remains to be an advertiser’s favourite destination for reasons more than one.

Sony Offers a Melange of Genres

Starting from family entertainment to crime, when it comes to the ABCs of genre, Sony covers them all. With shows like Kaun Banega Crorepati, Sankatmochan Mahabali, CID, Pyaar Ko Ho Jane Do, the channel touches the categories of reality television, mythology, crime, romance all at once. Sony has been one of the only channels to manage to bring together such a wide spectrum under one roof.

Sony Takes to Content Revamping When Necessary

The channel has recently faced a lot of tough competition from other channels in the GEC category. Instead of waiting for the phase to end Sony immediately took to content revamping to create programs more suited to the needs of the modern audience looking for a dose of entertainment. Recently the channel has launched a program tailored to the viewing habits of teenagers and urban families called Parvarish which has already garnered high TVTs. The show revolves around the life of two teenagers from seemingly different backgrounds dealing with daily life issues as they come.

Sony Creates Loyal Bands of Audience with Its Long Standing Shows

CID which has been Sony’s longest running show till now began airing in the year of 1998. There is a huge chunk of audience that has grown with this show and has thus remained its loyal viewers. Moreover the characters of the show like ACP Pratyuman and Daya have been made famous even in the digital and social world because of their nuances and characteristics which the actors developed to perfection over the years. The name and fame that comes with being a part of such a successful and long running show has also helped it to gain more fans along the way.

Sony Creates Block Buster Reality Shows

Be it Amitabh Bacchan, Priyanka Chopra, Akshay Kumar, Malaika Arora or Farah Khan, Sony has always roped in the biggest names in Bollywood for its reality programs. Moreover the Sony reality shows always gain the highest viewership. Its recent reality program “The Power Couple” hosted by the couple Malaika Arora and Arbaaz Khan revolves and small screen real life pairs who have to go through a number of tasks to prove their love to each other. The show has already topped the charts because of its interesting content and celebrity line up.

Sony is the Pioneer in Original Content Programming

Crime Patrol which is a reality based crime show was the first of its kind to be launched by Sony. It follows the most infamous of crimes in recent Indian history and recreates it with a set of actors to educate the audience about Indian criminal patterns. Crime Patrol too has been one of Sony’s long running shows. This format got so popular that it was later adopted by several other channels including the categories of GEC and news.

Sony Entertainment Television has been entertaining families including children and adults for over a decade now. The channel’s broad spectrum of genre makes it the ultimate destination for all round entertainment. By catering to a variety of audiences and by incorporating strategic audience engagement methods the channel undoubtedly serves as an attractive platform for advertisers across various categories.

To advertise on Sony Entertainment Television contact our experts at releaseMyAd to get the best deals and to reach your target audience effectively.