Radio Choklate |

January 14, 2015

Advertising in Radio Choklate 104 FM Simplified via releaseMyAd

Radio Choklate , which operates on the frequency of 104 FM, is one of the most popular radio networks in Odisha. Launched in April 2007, Radio Choklate was the first private radio station to operate solely in Odisha. The nature of shows on this network is largely entertainment-based, but they are known to occasionally host infomercials too. Radio Choklate also hosts a number of engaging interactive shows.

In just a few years, Radio Choklate has grown into prominence as a popular radio network. As a result, it wasn’t long before the potential of Radio Choklate as an advertising platform was realized. Here are a few reasons why Radio Choklate is a great advertising platform:

Being the first private radio network of Odisha, the listeners have a special sort of attachment to Radio Choklate.
Radio Choklate provides listeners with traffic, news and weather updates at regular intervals.
They play the top regional, Hindi, and English songs, which attracts music lovers.
The cost of advertising on Radio Choklate 104 FM is very affordable, as the base rates are low.

Radio Choklate is available in the following locations:

Bhubaneswar

Cuttack

Rourkela

Booking your ads on Radio Choklate 104 FM is simple, thanks to releaseMyAd’s online booking provision. With a few simple clicks, you can effectively book your ad campaign on Radio Choklate. The booking procedure can be encapsulated as such:

Choose Location
Specify the parameters of Ad Duration, Ad Frequency and Campaign Duration. You can also choose what time of day you want your ads to be broadcast.
Provide us with your business details to view rates.
Select the date when you would like to launch your ad campaign
Clear Payment.

Once you have cleared payment, your ad campaign on Radio Choklate 104 FM is good to go live!

You can also avail of a number of other services from releaseMyAd, such as Media Planning, Creative Production, and Consulting.

In case you have any queries, you can mail us at radio@releasemyad.com, or you can call us on 09836068426.

April 17, 2014January 13, 2015

Now Advertise in Orissa’s leading Radio Station,Radio Choklate 104 at the most exciting price via releaseMyAd.

Radio Choklate is Orissa’s leading radio channel.It is known to be the first commercial venture in Orissa.It mainly delivers oriya infotainment to the local listeners.The programming is mostly interactive with rich local flavour to it. Apart from Oriya ,the station features content in english and hindi too.This radio station is popular for its influential political advertising.Their advertising pie constitutes of 40 per cent national and 60 per cent regional retailers.It delivers 60 % entertainment based on regional music and the remaining ratio comprises of bollywood mix.

Radio Choklate Ads offers a special entertainment service to its listeners with customised regional entertainment and draws an impressive listenership base to work wonders for the advertisers brand.Radio Choklate 104 FM advertising is an effective tool for reaching Orissa’s mass market and generating maximum recall value for advertisers at a reasonable rate.Its on air branding option is highly recommended for start-up business ventures who want to grab the attention of the locals instantly.This radio station has a personal and emotional connect with the locals of Orissa which makes targeting simpler and easier

[box style=’new’]
releaseMyAd.fm assists your business to easily advertise in Radio Choklate 104 FM through their online platform in 3 simple steps ![/box]

[box style=’doc’]

Advertising Opportunities of Radio Choklate 104 FM:

[dropcap style=’circle’]A[/dropcap]Jingle / Voice Over Advertisements

There are 2 major Ad formats for FM:

*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired.It helps in sales promotion and has low cost of production.

*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.

You can choose to advertise across specific time slots, relevant to your target demographic :

Breakfast Show- (7:00am to 11:00am)

Youth-oriented Programming- (2:00pm to 5:00pm)

Evening Drive Time- (5:00pm to 9:00pm)

Late Night Show- (11:00pm to 1:00am)

[dropcap style=’circle’]B[/dropcap]Innovative Advertising Opportunities

In addition to regular Advertising, Radio Choklate offers the following innovations a brand can pursue :

Type	Description
RJ mentions	In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.
Capsules	Capsules are FCT spots.These are normal advertising spots where you can place your Ad.
Contests	Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds
Sponsorships	These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.
Fabric	Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.
Utilities	Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.
Specials	Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.
Events	Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.
Sparklers	Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.
Road Blocks	Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc
Outdoor Broadcast	When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.

Note: FCT-Fixed Commercial Time [/box]

[box style=’new’] You can advertise in Radio Choklate 104 for any of the following locations:

Bhubaneswar

Cuttack

Rourkela

[/box]

Now, Advertising in Radio Choklate gets easier through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:

1) Media Planning: We provide all the tools to customise your campaign and generate results.We enable you to plan and buy advertising slots in stations that can serve your objective.Our media plans not only helps you meet your objective but also minimizes chances of Ad avoidance.

2) Creative Development: We develop alluring jingles with stunning audio effects and incredible descriptions helping you to fit into listeners’ entertainment space.Our Ad creatives increases your brand recall value and assists you to create a market niche for your brand.

3) Expert Consultation: Our experts analyse your business needs and advertising budget ,thereafter direct you to take right call to action to help you achieve your target.

How can you advertise in Radio Choklate 104?

1) Visit our website- releaseMyAd.fm to select your City, Business category,Target Audience and Objectives for your radio advertisement.

2) Select between Booking Your Ad Spot in Radio OR Getting your Radio Jingle Commercial Developed

For Booking Ad Space	For Creative Development
– Review customised Media Plans as per your objectives. Compare and view rates across stations to select Radio Choklate.	– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .
– Select your Campaign Duration, Preview Your Booking Details & Clear Payment	– Clear Payment

3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.

Incase if you have any questions or queries , you can contact us on 09836068426 and can directly book your Ad. Alternatively you can also forward your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.

Place Ads in Radio Choklate 104 Today and send us your feedback on jpaul@releasemyad.com.

March 6, 2014January 13, 2015

Book your Radio Choklate 104 Ads Online

Are you interested for radio advertising in Odisha? ReleaseMyAd is at your aid, we help you to book as in Odisha’s No.1 radio brand, Radio Choklate 104. We assist you in having the best rates and ad creatives for your advertisiement. Thereby helping you to successfully accomplish your objective.

Radio Choklate broadcasts in Bhubaneswar, Rourkela and Cuttack. Radio Choklate focuses on interactive programs and music with a local flavour of Odisha to it.

We help you in getting the best possible rates and value adds from the Radio Choklate to make your campaign not only economical but also result-driven.

We provide you assistance to advertise on Radio Choklate 104 FM. You can view the rates, plans and packages designed by experts on our website. You can book ads on our website as per your objective and budget ,and can avail the best packages tailored for your specific requirement.

Book your Radio Choklate 104 Ads Online following the given steps-

Go to www.radio.releasemyad.com and click on Get Started

-Choose your City, business category, objectives and target audience to get your media plans.

2)Select the desired radio brand and time slots

3)Select Dates, Preview Details and Make Payment

If you have any questions about instant radio ad booking over the internet kindly reach us at 09836068426.

To book a Radio Ad on Radio Choklate, you can also kindly email your requirements at radio@releasemyad.com. We will process the request and follow-up with the media plan and best rates within 1 day.

Now you can also book your Radio Choklate Ads instantly online at lowest rates! Go ahead and book your Radio Choklate 104 Ad at releaseMyAd.FM now!

You can learn more about online radio advertisement booking by visiting our website. For any kind of assistance kindly reach us at jpaul@releasemyad.com or dial 03340311140.