Category: My FM

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My FM ads help Royal Diet Soda to capture chunk of the Chandigarh Market

royal-diet-soda-ad-campaign

The Bare Beginnings:

Some of the first soft drinks were manufactured and distributed in the 18th century. These drinks were usually non-carbonated and manufactured using lime juice, water, and honey. It was roughly around the year 1757 that the first carbonated drinks were served. Such drinks could be procured from a chemist’s outlet by paying at the counter for a “fountain drink”.

Then someone came up with the idea of bottling these drinks and thus the first carbonated sodas were sold.

Fast Forward To The 21st Century:

Bottled sodas have come a long way since then. Royal Diet Soda, a product of the parent company Oasis Group is one amongst them. A carbonated, fizzy drink that satisfies your thirst and provides value for money. Quality is what defines this brand. Above all, proper customer service is their prime goal and ‘means and ends’ to achieving a foothold in the market.

soda-2Advertisement And How It Can Help:

No matter how good a product is, it won’t get recognition on its own, will it? No, absolutely not. It needs to be promoted and branded and advertised in the marketplace for all the effort to bear fruit. This is where releaseMyAd came into the picture, which is a one-stop destination for all your advertising needs.

Oasis Group got in touch with us so that word about their brand could reach the masses. For this, a radio broadcast advertisement was implemented. The targeted ‘urban’ area was Chandigarh and the preferred radio station was My FM, one of the most renowned radio stations of the city.

Methods Adopted:

In order to successfully implement this Ad Campaign, the following steps were taken into consideration:

  • Period – A 10 day period was selected wherein the advertisement would be played on the radio station 10 times a day to allow it to sufficiently reach the masses.
  • Length – The total broadcasted time was roughly about 10 seconds to avoid the monotony from setting in (which is usually the case with prolonged ads).
  • Mode – A voiceover was preferred so that the message could be delivered clearly and coherently.

Targeted Audience

Since this Ad was being broadcasted during a festive season of Diwali, the target audience taken into consideration were primarily the youth, comprising of children, young-adults and people between the ages of 18 to 25.

Result:

The investments that Royal Diet Soda made in this Ad Campaign, paid off pretty well for it recorded a stark 16.23% increase in the sale of its products. This has led to a greater demand of its products at retail outlets (which wishes to stock a greater quantity of Diet Soda bottles to cater to the local needs).

 

If you too want a successful radio ad campaign contact us at 09830688443or send your queries via email to enquiry@releasemyad.com. You could also visit our website radio.releasemyad.com for further details.

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Advertise Effectively in My FM 94.3 Instantly

The radio has an interesting history in India. After experiencing many highs and lows, the radio industry thrives today. The radio is a major source of information and entertainment for a large majority of the masses. Built-in radios in mobile phones and crisp quality thanks to digital signals have had a very positive impact on the radio industry. There is an abundance of radio networks in India today, and we have witnessed the categorization of radio stations into groups based on their content.

My FM, which operates on the frequency of 94.3, is a popular youth oriented radio network that is an extension of the Dainik Bhaskar Group. The network uses the tagline – Jiyo Dil Se, urging listeners to follow their hearts. My FM 94.3 offers listeners unique content that they find engaging. My FM 94.3 is functional in the following cities:

Ahmedabad Ajmer Amritsar
Bhopal Bilaspur Chandigarh
Gwalior Indore Jabalpur
Jaipur Jalandhar Jodhpur
Kota Nagaur Nagpur
Raipur Surat Udaipur

My FM 94.3 enjoys great popularity among its listeners and happens to be the 4th largest radio network in India. Due to their fame and recognition, My FM is considered to be a great advertising platform. In fact, a number of successful ad campaigns have been launched on this network. And what’s more, booking your ads on My FM 94.3 is as easy as it’s ever been.

Thanks to radio advertising agency releaseMyAd’s online booking platform, you can now book your ad slots on My FM 94.3 in a few minutes. releaseMyAd, started in 2009 as a newspaper ad agency, now provides advertisers with unique advertising solutions for radio, cinema, newspaper, magazine and online advertising. To book your ads on My FM, follow these steps:

  • Visit releaseMyAd’s dedicated My FM 94.3 page.
  • Select city where you would like to advertise.
  • Mention parameters of ad length, tenure and frequency and ad position.
  • Share with us your business and personal details.
  • Upload your ad creative, or you can also ask us to make one for you.
  • Select when you would like to start your ad campaign.
  • Clear payment via a host of online and offline methods.

You can address your queries to radio@releasemyad.com, or call us on 09830688443.

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Book Advertisements in My FM 94.3 and also Avail Great Ad Creatives via releaseMyAd

My-FM-Adertisements

One of the fastest growing brands in the radio space, 94.3 MY FM is the radio business of D.B Corp Ltd.It broadcasts in 17 cities across the country and is the 4th largest radio network in India.It differentiates itself by offering unique & innovative content by engaging & connecting with listeners on an emotional level.Its target audience are not just the youth but every listener who is young at heart and likes freshness in programming.Its major listenership base comprises of adults less than 35 years of age.

My-FM-Commercials  It connects with audience by reflecting their personality, lifestyle, attitude and aspirations in their programming content. It believes in conversing with the listener is a mandatory part of their show format to grab loyalty and connectivity with listeners and this is a vital part of their programming.  The familiarity of the audience with this radio station,contributes to provide an effective communication environment for the advertisers.Brands that want to engage their listeners at an intimate level and require immediate direct response in this region,take MY FM foremost in their list.It is close to listeners, particularly locally so influencing listeners is s simple on this arena. It also uses effective customer satisfaction tracking system to garner instant feedback for the advertisers on their campaign.Therefore this station is considered to be the most apt tool for new brands.

[box style=’success’] Develop and Book Ads  in My  FM 94.3 in the most simple and convenient way via releaseMyAd![/box]

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Advertising Opportunities on My 94.3 FM :

[dropcap style=’round’]A[/dropcap]Jingle / Voice Over Advertisements

There are 2 major Ad formats for FM:

*VOICE OVER: These are traditional spoken message from a person with optional background music. This Ad format has low cost of production and helps to get optimum results from the campaign.

*JINGLES: It is a musical song, used for promoting a business or idea.It assists the brand to gain strong recall value and also initiates brand awareness in the market.It helps you to remain in audience entertainment space avoiding intrusion and enjoying low Ad avoidance.

You can choose to You can advertise across specific time slots, relevant to your target demographic :

Morning Show- (7:00am to 11:00am)

Youth-oriented Programming- (11:00am to 5:00pm)

Evening Drive Time-  (5:00pm to 10:00pm)

Late Night Show- (10:00pm to 7:00am)

[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities

In addition to regular Advertising, My FM offers the following innovations a brand can pursue :

Ad Type

Description

RJ mentions

In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.

Contests

Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds

Sponsorships

These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.

Fabric

Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.

Utilities

Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.

Specials

Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.

Events

Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.

Sparklers

Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.

Road Blocks

Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc

Outdoor Broadcast

When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.

                                                         Note:       FCT-Fixed Commercial Time[/box]

You can Advertise in My FM in the following locations:

Now, Advertising in My FM gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:

1) Media Planning: We comprehend your business and help you to be heard at the right moments from the right place to deliver best value for money.We create exclusive media plans based on your product, target market and budget.

2) Creative Development: We have an unparalleled understanding into the changing tastes of listeners and help you to shape your Ad Creatives according to the trend.We get melodious and effective jingles developed for you from our partner Jingle India.

3) Expert Consultation: We help you to strategise your plan of action to grab listeners attention.Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.

[box style=’doc’] How can you advertise in My FM 94.3 FM?

1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.

2) Select between Booking Your Radio Ad Spot OR Getting your Radio Jingle Commercial Developed

For Booking Ad Spot

For Creative Development

  • Review customised Media Plans to help you meet your objectives. Compare and view rates across stations to select My FM.

  • Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .

  • Select your Campaign Duration,  Preview Your Booking Details & Clear Payment

  • Clear Payment using online or offline mode.

3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.[/box]

You can contact us on 09830688443 to clarify your queries with us.You can also forward your requirements to us on radio@releasemyad.com and our experts will back to you at the earliest to attend to your needs.We would help your business generate more traffic, generate more sales and increase your profit by successfully creating and broadcasting your MY FM commercials.

You can also send us your feedback and queries at jpaul@releasemyad.com.

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Now book My FM 94.3 Ads – through the Internet!

my-fm

We are pleased to inform you that we are now accepting bookings for the 94.3 MY FM is the 4th largest radio network in India. Through releaseMyAd you can now book your radio ads in My FM without bearing any extra costs. Visit www.releasemyad.fm to begin your My FM Ad booking today!

94.3 MY FM is the 4th largest radio network in India. The brand proposition – Jiyo Dil Se inspires listener by urging them to follow their heart. It shows them the way to live life to the fullest while giving the brand a young & vibrant feel. MY FM differentiates itself by offering unique & innovative content that engages & connects with listeners on an emotional level making the brand a household name.

My FM broadcasts in Ahmedabad, Chandigarh, Jaipur, Bhopal, Gwalior, Amritsar, Bilaspur, Ajmer, Kota, Surat, Indore, Jabalpur, Jalandhar, Raipur, Udaipur, Jodhpur .You can now book your My FM Ad in any of these locations in any regional language that you prefer.

To check out the basic rates & discount packages of My FM, please visit the website. Based on your objective, we  recommend special packages. These packages offer a great way to reach your target audience effectively!

Now you can book your radio  Ad for My FM in 3 simple steps:

1)Go towww.releasemyad.fm and click on Get Started

-Choose your City, business category, objectives and target audience to get your media plans.

2)Select the desired radio brand and time slots

3)Select Dates, Preview Details and Make Payment

Experience easy and quick bookings for your radio Ads – visit www.releasemyad.fm  now! To book a Radio Ad on My FM, you can also  kindly email  your requirements at radio@releasemyad.com. We will process the request and follow-up with the media plan and best rates within 1 day.

You can take our assistance to get the best media plan and ad creatives that works wonders for your campaign. Now you can also book your My FM Ads instantly online at lowest rates! Go ahead and book your My FM 94.3 Ad at releaseMyAd.FM now!

You can  learn more about online  radio advertisement booking by visiting our website. For any kind of assistance kindly reach us at jpaul@releasemyad.com or dial 03340311140.