Malayala Manorama

June 22, 2015October 1, 2015

Advertising in Malayala Manorama Simplified via releaseMyAd

Regional language dailies fare rather well in a majority of Indian states. This is due to a variety of reasons – a trust and familiarity associated with the language, a larger portion dedicated to relevant local news, more coverage about their regional affairs are but a few to name. In the state of Kerala, one of the top regional newspapers of the world, Malayala Manorama has been one of the shining examples of how well a regional newspaper can flourish.

Founded over a century ago in 1890, this newspaper had humble beginnings. However, it happens to be the fifth most circulated newspaper in the world, the fourth most circulated newspaper in India, the third most circulated regional language newspaper in India, and the most circulated newspaper in Kerala, and enjoys an estimated readership of 200 lakhs. Not only does this paper cater to the locals of Kerala, but also in numerous other states. Malayala Manorama enjoys circulation in the following states:

Alappuzha	Bangalore	Chennai
Delhi	Kannur	Kochi
Kollam	Kottayam	Kozhikode
Malappuram	Mumbai	Palakkad
Pathanamth	Thrissur	Trivandrum

In Malayalam, the word, “Manorama” means entertainer. Malayala Manorama lives up to their name, sharing with their readers a host of pop culture gossip and reportings, in addition to addressing several matters of local and national significance. Due to the fact that this daily both entertains and informs their readers, the paper is widely read.

Malayala Manorama is a great place to advertise. They have a dedicated classified advertising column, Malayala Manorama Classifieds, under which various different categories of classified ads are filed, such as Matrimonial, Obituary and Property ads.

You can book your advertisements of Malayala Manorama with considerable ease by harnessing the facilities of popular newspaper advertising agency, releaseMyAd. Founded in 2009 as a newspaper advertising agency, releaseMyAd, after enjoying great success, now extend their facilities to other platforms such as radio, cinema, online, and magazine, in addition to newspapers. You can book your Malayala Manorama advertisements online via releasemyad.com, by following these steps:

Visit releaseMyAd’s dedicated Malayala Manorama classified advertisement booking page.
Choose which category you would like to advertise in
Choose which location-based edition of Malayala Manorama you would like to advertise in
Compose your ad by referring to various sample ads
Select which date you would like to advertise in
Clear payment via a host of online and offline methods

You can address your queries about newspaper advertising to enqiry@releasemyad.com, or call us on 09830629298.

May 9, 2015October 1, 2015

Book your Malayala Manorama ads via releaseMyAd

Regional newspapers have always had a colossal impact on the number of readers in India. The regional dailies appeal to the general public as the news published is same as the local language spoken. Since a majority of people in India are not well versed with English these newspapers have a distinct market. One such regional daily is Malayala Manorama.

Malayala Manorama is a daily morning newspaper in Malayalam, owned by Malayala Manorama Company Limited and published from Kottayam, Kerala. It was first published on 22nd March, 1890 as a weekly but now has spread its wings with a readership of over 20 million. With a circulation base of 2.1 million copies, it is the 4th largest circulated newspaper in India. Noting its popularity one cannot deny the fact that it’s a wonderful advertising medium. The Classifieds section is always the hub for companies to bombard the people with advertisements of all variety. Malayala Manorama classifieds is no exception to that. Since this section covers an entire page it gives businesses a wide spectrum to ply their trade on. The mostly targeted categories are as follows:

Matrimonial
Property
Recruitment
Business
Personal

Booking an advertisement is made easy by an online portal named releaseMyAd. You can easily book your ads in the Manorama classifieds through this platform. This is an efficient and cost effective medium for advertising suitable for all kinds of businesses. Users can easily book their ads on Malayala Manorama online classifieds through these options provided by releaseMyAd:

Classified text– Contains only text material

Classified display– Contains text material accompanied by images

Classifieds are a major part of newspapers be it Regional or National. The way we make use of this opportunity matters most. The Malayala Manorama is a major newspaper in Kerala and has been satisfying people with its content for years. releaseMyAd with its services make booking an online classifieds advertisement very simple. To know more about booking an advertisement in the Malayala Manorama please mail us on book@releasemyad.com or call us on 09830629298.

December 17, 2014October 1, 2015

Newspaper Ads at its best with Malayala Manorama Display Advertising

display-advertising-with-Malayala-Manorama

Advertisers will most definitely acknowledge the fact that display advertisements in any newspaper receive the maximum attention and eye-balls. They have a strong chance of converting a lead to a loyal customer. Newspaper display advertisements contribute immensely to the world of advertising as they demand creativity, media planning rate negotiations and campaign implementation.

But even if your advertisement is creative enough to grab maximum attention, the newspaper is primary importance. The popularity, circulation and readership of the newspaper make a huge difference to the effect the advertisement has on its target audiences. Therefore, researching about the newspaper precedes most other tasks associated with Display Newspaper Advertising. If you are interested in ensuring guaranteed returns for your display advertisement, especially across the state of Kerala, then the best newspaper is Malayala Manorama.

One of the tried and tested ways to get your message across to the target audience is to opt for Malayala Manorama display ad. It is one of the most popular Malayalam newspapers not just India but also some of the neighbouring areas of the country such as the Gulf region. It has a circulation of almost 15.14 lakhs, being a regional daily and almost 22.32 lakh readers, on an average. So your display ad in Malayala Manorama is bound to get the attention that it deserves or you desire for your product or service.

The newspaper covers several important locations within the state of Kerala along with all the metropolitan cities and is also circulated in the certain parts of the Gulf area. The editions of the newspaper include Alapuzzha, Bangalore, Chennai, Delhi, Kannur, Kochi, Kollam, Kottayam, Kozhikhode, Malappuram, Mumbai, Palakkad, Pathanamthitta, Thrissur and Trivandrum. Apart from this there are certain packages which cover the overseas pages published by this popular Malayalam daily.

While publishing any display advertisement in a newspaper like Malayala Manorama, there certain criterion that need to be considered for a hassle free release of your Malayala Manorama display advertisement. The criteria are mentioned below:

The minimum size of the display ad should be at least 8 cm(width) X 5 cm (length)
Extra premiums are applicable for preferred pages such as the front, back and third page of the newspaper
The newspaper also has category specific supplements which to enable advertisers to publish their category specific ads in them for more relevant responses from a more specific set of audiences

The supplements of Malayala Manorama include the following options:

a-display-ad-in-Malayala-Manorama — A Display ad in Malayala Manorama

Appointment–The Appointment supplement of Manorama primarily includes display recruitment adverts alongside informative and career counselling content for interested job seekers, employees and even employers. A large number of display recruitment ads meant to reach out to numerous job seekers are published in this supplement f Malayala Manorama to ensure maximum responses from relevant job seekers. This supplement is released on a weekly basis and directed to only employment and job related topics in and around Kerala.

Financial– As the name suggests the Financial supplement of Malayala Manorama, covers adverts, articles and news content associated with the economics and finances, share market, mutual funds and more. It is the ideal supplement for your finance companies to promote themselves in the Gulf area and within the state of Kerala, India.

Obituary and Personal– Malayala Manorama also keeps into consideration the requirements of individual display advertisers. There is also a special section for Obituary display adverts and remembrances. This section is also released every week along with the main newspaper, much like all other pullouts. Even personal announcements or greetings and wishes can be published in this part of the newspaper, for recognized achievements by family members or friends, anniversary and seasonal greetings and much more.

So you need not take the trouble of visiting the publication to get your ad published in the newspaper of your choice anymore. You can straight away do it online with the help of releaseMyAd in just 3 simple steps.

Start by visiting the Malayala Manorama Display Ad rates page, choose the preferred supplement or the main newspaper, the location and then the ad size as well as the preferred page, if any
Compose your ad with the help of pre-designed templates or simply upload your own ad design instantly
To complete and confirm the booking, specify the ad release dates and clear the payment through the online or offline payment mediums as per your convenience

As soon as your ad is booked and payment is cleared you will receive a receipt from our end confirming the ad booking in Malayala Manorama. While booking your advertisement through our website, please make sure that your ad is booked at least 2-3 days in advance for a timely release of the advert.

August 18, 2014January 15, 2021

Malayala Manorama Matrimonial –Popularity and Relevance

Malayala-manorama-newspaper-ads — Malayala Manorama-The most Popular Malayalam newspaper in India

The importance of marriage in India is quite extreme compared to other modern nations. While other countries believe that almost all marriages are based on love and mutual adjustments, a staggering majority of marriages in India are arranged by parents, relatives or senior members of the family. These arranged marriages mostly take place through associations introduced by senior family members or through the local priest or even via marriage bureaus. However, there is another extremely popular source used by many Indian households-Newspapers. Among these newspapers too, different publications are popular in different regions. One of the most popular modes of matrimonial match seeking in Southern India, especially Kerala is Malayala Manorama Matrimonial advertising.

With India changing so rapidly and emerging as a modern nation, the concept of arranged marriage has also become very different. Earlier, in case of arranged marriages, families would most often not consider the opinion of the bride or groom regarding the alliance. At times, the bride and groom would never even have spoken to one another until the marriage day. This was extremely risky not only because they did not know one another but more so, because marriages are supposed to last for a lifetime. Now, arranged marriages are viewed with a much broader mindset. Families nowadays allow the bride and groom to meet and converse with one another so that they can understand each other better. They are then provided ample time to get to know each other before deciding on getting married. This is can be compared to a “dating” period prior to the engagement and marriage. The final decision lies on the two people getting married rather than the family members.

Some ways that the families find these potential matches are through relatives, priests, marriage bureaus and the most common medium of all- newspaper matrimonial advertisements. These newspaper advertisements list the characteristics of the eligible girl or boy and the type of match they are looking for. The average matrimonial advertisement specifies education qualifications, caste, age and physical features. This narrows the interested parties down to a handful of potential matches that would most likely contain the perfect match.

The right match may not be found in the first try but matrimonial advertisements most definitely have a high success rate in finding the perfect marriage prospect. One of the most prominent matrimonial newspapers which falls among those with the highest success rate in finding the best matches in India is Malayala Manorama Matrimonial. In this particular newspaper, interested parties looking for brides or grooms can place their advertisement and categorize it under Religion, Language, Profession etc as per their necessary criteria.

Why is Malayala Manorama newspaper the best for your Matrimonial Ad?

Malayala-Manorama-matrimonial — Malayala Manorama Matrimonial

Malayala Manorama Matrimonial is the most popular section of the newspaper. It is the most widely read morning daily published in Malayalam across India. It is published from and headquartered at Kottayam in Kerala, India. This publication is owned by the Malayala Manorama Company Limited and was first started as a weekly newspaper on the 14^th of March in 1890, published only on Saturdays which consisted of only four pages. In 1928, this newspaper finally started getting published daily after acquiring a high readership due to its growing demand and popularity in the southern part of India.
Although, after 1947, Malayala Manorama went through a bad phase due to debt issues, severe competition and decreasing circulation. But it did not take long for this newspaper to revive and acquire a position where it had a steady growth and demand which was accomplished during the 1950s. Such a huge and effective rise of the newspaper ensures that the publication has determination, content and the ability to effectively reach out to its audience.
In the 1980s, Malayala Manorama experienced an unbelievable makeover, headed by the editor, K.N. Mathews. The publication intended to focus on training employees and adopt new advertising techniques to incorporate a modern look and style of news and media content delivery of the newspaper. It also invested in improved printing machinery to make production faster and more efficient. Such initiatives and changes contributed in the proper modernisation and inducing professionalism in the approach of its staff and journalists.
With the turn of the century, this regional newspaper had become highly popular and extremely influential. In 2007, Malayala Manorama was declared to be the only regional newspaper to have a circulation of more than 15 lakhs. Today, it is the fourth largest newspaper in India with a readership of more than 20 lakhs and a very popular matrimonial section.

Malayala-Manorama-classified-matrimonial-page — Malayala Manorama Classified Matrimonial Page

These are some of the reasons why people prefer advertising in Malayala Manorama to look for matrimonial prospects not only across Kerala and the surrounding south Indian states but also in several parts of the country. Advertising in a newspaper with a stature like Manorama, guarantees relevant responses by delivering your advertisement to the right target audience. To place a matrimonial advertisement in Manorama Matrimonial, we at releaseMyAd have created a simple three step process for you online so that you can get your ad published in the preferred newspaper from the comfort of your home or office. If you are placing a matrimonial advertisement for the first time, there is no need to worry as we provide you with a variety of sample advertisements to help you with composing your ad. You can take the help of our Online Ad Booking Tutorial in order to learn the entire ad booking process via our website. For any further help with Malayala Manorama matrimonial ads, you can email us at book@releasemyad.com or questions@releasemyad.com. You can even visit our Manorama Matrimonial FAQ section for getting specific answers for your queries. In case you still need any kind of assistance with your booking your ad then you can call us on 09830629298.

April 29, 2014July 23, 2020

Why Publish Your Advertisement in Malayala Manorama?

Before starting any discussion about advertising in Malayala Manorama, we must, first look at advertising and the need for advertising in a glance.

Our first concern is why do we need to advertise in the first place? What makes advertisers spend huge lump sums of money on advertisements?

The answer revolves around ‘to garner maximum audience response and attention’.

Advertising is a science! As the Advertiser, you should be aware of what customers want, prefer and ultimately spend on. This helps develop a better mix of Marketing Strategies to achieve your advertising Goals.

Advertisements are perhaps the most effective tool for acquiring customers. While reducing the cost per consumer, advertisers can reach out to millions of customers at once by advertising their product, service, message or idea in newspapers.

Malayala Manorama: Popularity Metre!

Owned by the Manorama group, Malayala Manorama is the most established and popular newspaper in Kerala. As the largest regional language daily in India with maximum circulation in Kerala, it has tremendously influenced the minds of the Malayalam population for over a century. When measured, its popularity metre shows outstanding results. It has a readership of over 97 lakhs and an incredible circulation of 21.49 lakh copies in India and Gulf region. According to the Audit Bureau of Circulations (ABC), it is among the top 5 newspapers of India, competing with TOI, HT, Hindu and Dainik Jagran. It has surpassed the boundaries of ordinary news reporting and reflects objectivity in its journalistic style in true sense.

Why choose Malayala Manorama to book your advertisement?

“The brand that builds brands” is what they define Malayala Manorama as. Being the single relevant advertising medium across Kerala, the newspaper has created an influential niche for itself as the most read and popular newspaper in its target region. The newspaper publishes several other supplements like:

Entertainment
Recruitment
Women Special
Yearly books in five languages ( English, Hindi, Malayalam, Bengali and Tamil)
Festival Editions-Onam Annual and Thiruvabharanam

The newspaper assures vast array of readers, thereby assuring relevant responses to advertisements. You can choose any of the above supplements to book both classified and display ads. Also, due to a local audience in Kerala, it provides vast exposure to classified advertisers at highly competitive rates.

Booking your advertisement with Malayala Manorama ReleaseMyAd :

Booking a Malayala Manorama advertisement is simplified into just 3 steps. As an internet literate advertisers can now choose to book, compose and publish your ad online. With Malayala Manorama@ReleaseMyAd, it is much more convenient to choose the category under which you intend to book your ad. The website will guide you on choosing the most economical offers for your ads. If you wish to design your advertisement to make it more responsive and attractive, the website offers you online sample templates. You can use them to design your ads with images and designs.