Fever 104 FM is a result of collaboration between Hindustan Times & Virgin Radio, Asia. It broadcasts in the leading metros of the country and is the No.1 Radio station in Delhi, fastest growing in Mumbai,104% Bollywood in Bangalore and the only request station in Calcutta. It is the pioneer to the concept of radio drama in India. It not only has vibrant and creative programming but also believes in delivering solution based programming to the audience. It targets 12+ demographic and (20-34)AB segment .
Fever FM is the best mode to reach the audience of the top metros of the country. The radio station avoids your Ad from being an intrusion in their entertainment space and induces audience to retain your message and respond accordingly. Fever 104 FM helps in selective retention of message so your Ads have negligible probability of avoidance and high impact. The station helps you target and leverage their huge youth listenership base. So, youth brands find it to be the best resort to reach their target market.
releaseMyAd helps develops Ad creatives and helps you to conviently book Ads in Fever FM at the lowest rates![/box]
Advertising Opportunities in Fever FM 104
[dropcap style=’square’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM:
*VOICE OVER: These are traditional spoken message from a person with optional background music. This Ad format has low cost of production and helps to get optimum results from the campaign.
*JINGLES: It is a musical song, used for promoting a business or idea. It assists the brand to gain strong recall value and also initiates brand awareness in the market. It helps you to remain in audience entertainment space avoiding intrusion and enjoying low Ad avoidance.
You can choose to advertise across specific time slots, relevant to your target demographic :
Morning Show- (7:00am to 11:00am)
Youth-oriented Programming- (11:00am to 5:00pm)
Evening Drive Time- (5:00pm to 10:00pm)
Late Night Show- (10:00pm to 7:00am)
[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Fever FM offers the following innovations a brand can pursue :
|RJ mentions||In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.|
|Contests||Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds|
|Sponsorships||These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.|
|Fabric||Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.|
|Utilities||Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.|
|Specials||Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.|
|Events||Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.|
|Sparklers||Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.|
|Road Blocks||Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc|
|Outdoor Broadcast||When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.|
Note: FCT-Fixed Commercial Time [/box]
You can Advertise in Fever FM in the following locations:
Now, Advertising in Fever FM gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way.You can also visit our View Rates Page across stations and can instantly book your Ad Online. We provide you with 3 complimentary services:
1) Media Planning: We deliver media plans based on your objective and target audience ensuring that it delivers results for you.
2) Creative Development:Ad Creatives plays a very vital role in providing the advertisers with positive results for their campaign. We deliver exceptional jingles for your campaign from our partner Jingle India.
3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.We help you to be on air with right message at the right station at the right times to receive maximum response.
How can you advertise in Fever FM 104 FM?
1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed
|For Booking your Ad||For your Ad Creatives|
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.
You can also instantly book your Fever FM Ads by contacting us on 09830688443 or you can email your requirements and queries to us on email@example.com.Our experts will get back to you within 1 business day.
You can forward your feedback and questions related to your radio campaign to firstname.lastname@example.org.